Most companies achieve success by responding to what their customers want and consistently pursuing higher profits. However, when confronting certain innovations, the strategies that help companies thrive under normal circumstances can instead lead to their demise.
According to Clayton M. Christensen, these kinds of innovations—called disruptive innovations—don’t come along very often, but when they do, they change how companies make and market products, the types of customers that buy them, and how they use them. The Innovator’s Dilemma explains how to recognize disruptive innovations, why they cause industry-leading organizations to fail, and how to avoid the same fate. In this guide, we’ll lay out Christensen’s ideas and explore how they compare to those of other business and management experts who also advise on how to navigate innovative changes.