In The Creative Act, music producer Rick Rubin shares his insights on creativity, explaining that creativity isn't about what you make, but instead a way of being in the world. According to Rubin, whether or not you create something tangible or visible, every person is an artist because our lives are a constant act of self-expression. This shift in perspective will help you access your creative potential.
Rubin offers practical suggestions to help you tap into your natural creative instincts and live your life with sustained originality and imagination. His approach encourages you to think differently and experience the world with a whole new level of engagement. The Creative Act isn't just for artists or musicians—it's a guide for anyone looking to live a rich and creative life.
Rubin is a music industry executive and producer. Known for his diverse musical expertise, he has made significant contributions to different genres including hip-hop, alternative rock, heavy metal, and country. He started his career in the music industry in 1981, cofounding Def Jam Recordings with...
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According to Rubin, creativity isn't a gift granted to the few, but something that’s available to anyone. He argues that every person is an artist because, regardless of whether or not you’re “making art,” you practice creativity through your daily self-expression—the outfits you put together, the relationships you build, the way you feel or move when you listen to a song, the observations you make as you walk down the street. Your experience of the world is unique to your perspective. You're creative just by being.
Is Creativity Innate?
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Rubin posits that creativity isn't something one simply does, but rather an expression of self. He explains that every person has a connection with a source beyond their everyday selves. This source, as Rubin describes it, is a universal wellspring of creativity and inspiration. It's not an external entity, but rather an innate part of human consciousness that transcends any individual. He argues this source is accessible through introspection, mindfulness, and the cultivation of an open, receptive state of mind.
A Different View on the Source of Creativity
While Rubin sees the source of creativity as an innate part of human consciousness, Big Magic author Elizabeth Gilbert portrays creativity as a mystical, almost supernatural force. She describes it as a form of "magic" that permeates the world around us, waiting to be tapped into by receptive individuals.
In Gilbert's view, ideas aren't merely products of human thought, but rather living entities with their own agency. She personifies them as disembodied, energetic...
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According to Rubin, creation is our fundamental reason for being. He argues that creativity is an essential aspect of human existence, connecting us to our deepest selves and the world around us. By engaging in creative acts, you not only express your individual self but also contribute to the collective human experience, fostering empathy, understanding, and innovation.
(Shortform note: While Rubin argues that creativity is central to human existence and fosters empathy and understanding, it's also important to consider the flip side: Not all creative expressions are benign or beneficial. Art can also be a medium for spreading harmful ideas or inciting violence. For instance, during the Nazi regime in Germany, propaganda art was used extensively to promote anti-Semitic ideologies and rally public support for the Holocaust. Posters, films, and broadcasts crafted by skilled artists manipulated public opinion against Jewish people and other...
Now that we’ve discussed the importance and impact of creativity, we’ll outline Rubin’s advice for living more creatively. He argues that creativity is less about what you produce and more about how you engage with the world. He offers suggestions for how to cultivate a mindset that invites creativity: You must pay attention, be open and playful, and build a creative habit.
First, Rubin argues, creativity requires paying attention. He says that being truly aware—both of yourself and your surroundings—can dramatically enhance your ability to create profound and meaningful work.
(Shortform note: In the digital age, maintaining such awareness faces significant hurdles, primarily due to endless distractions. Our constant companions—smartphones, tablets, and computers—often serve as barriers to the deep, reflective thought necessary for creativity. In Deep Work, Cal Newport argues that to tap into your deepest creative potential, you need to reconsider your relationship with technology, deliberately carving out time and space in...
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Now that you know how to cultivate the right mindset to encourage creativity, we’ll discuss the creative process. According to Rubin, there are four stages: gathering, experimenting, crafting, and completing.
The Broad Applications of the Creative Process
Rubin's four-stage creative process—gathering, experimenting, crafting, and completing—extends far beyond traditional art. It's a universal framework that you can apply to nearly any field or situation where innovation is required. For instance, in business, gathering might involve collecting market data or brainstorming ideas; experimenting could be testing these ideas through prototypes or trial runs; crafting involves refining the product or strategy based on feedback; and completing means finalizing the project and launching it to the market.
This approach is echoed in Tom Kelley and Jonathan Littman's The Art of Innovation where they reveal how IDEO, a renowned design firm, fosters innovation through a methodology that includes deep user observation (akin to gathering), rapid prototyping (experimenting), iterative refinement (crafting), and...
Rubin argues that being creative isn't confined to artistic pursuits but plays a crucial role in various aspects of our lives, from solving problems to finding joy in mundane tasks. This exercise will help you identify the ways you're already applying creativity in your life.
First, think about your daily life. When do you feel most creative? Describe what you’re doing in those moments. For example, you might feel most creative when you're cooking and experimenting with new recipes, combining different ingredients or techniques to create unique dishes.
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One of the major takeaways from The Creative Act is the importance of building and maintaining a creative habit to foster innovation and productivity. Rubin explains that a creative habit isn’t only something you do when you feel inspired but is an exercise that you must perform every day.
Write down your current daily schedule including your work, personal time, and recreation.