This section of the story explores the historical and cultural forces that have shaped Korea's beauty ideals. The pursuit of enhancing one's appearance is deeply rooted in traditions and characteristics that have been cherished for centuries, even as contemporary trends are influenced by global media and technological advancements.
Hu demonstrates that although Korea has transformed into a society with advanced technology, its social norms continue to be influenced by Confucian values. These values, originating from ancient China, were deeply integrated into Korean culture during the reign of the Joseon Dynasty, which lasted from the 14th to the 20th century.
Centuries ago, the ideal of a "natural" Korean beauty emphasized porcelain-white, flawless skin. Hu proposes that this tendency originates from a time when farming dominated as the primary means of sustenance, and having a paler complexion was indicative of a higher social status, often associated with those who did not engage in outdoor labor. As a result, whiteness became associated with the amassing of riches and achieving a higher position in society. The scope of the issue went beyond academic classifications. An unblemished complexion became associated with moral purity. Any marks, blemishes, or scars on a woman's body were viewed as disturbances that could unsettle the balance and tranquility of society.
Other Perspectives
- The global beauty industry has evolved to embrace and celebrate a wider range of skin tones, challenging the notion that lighter skin is the only standard of beauty.
- The link between skin color and social status could be a post hoc rationalization of pre-existing class distinctions, rather than the cause of those distinctions.
- Economic and social status are complex and cannot be accurately determined by skin color alone, as they are influenced by a multitude of factors including education, family background, and personal achievements.
- Skin condition can be influenced by a variety of factors beyond one's control, such as genetics, environment, and health issues, which have no bearing on an individual's moral standing.
- Marks, blemishes, or scars are natural occurrences on the human body and do not necessarily reflect a person's moral character or societal contributions.
Confucianism profoundly shaped social norms by creating distinct gender roles and fostering a profound respect for elders, highlighting the importance of duty and veneration. Hu underscores the considerable importance Confucianism assigns to women's compliance with their societal positions, encompassing their duties as wives, daughters-in-law, and leaders of their households. The archetypal woman is frequently depicted as an epitome of quiet resilience and selflessness, consistently placing the needs of others above her own ambitions. She would discreetly yet significantly uphold her family's welfare, thereby enhancing societal equilibrium. The societal expectation that women should possess unblemished complexions and conduct themselves in a modest and traditional manner, complemented by long, natural hair, reflects the belief that a woman's appearance should be unassuming, humble, and controlled.
Practical Tips
- Start a conversation with friends or colleagues about their perceptions of duty and respect in their cultural backgrounds. This can be done casually over a meal or coffee. Discuss how these values impact their personal and professional relationships, and compare with your own experiences to gain a broader understanding of how these norms operate in different settings.
- Volunteer for a cause that resonates with you, dedicating a few hours each month to support others. This could be at a local food bank, animal shelter, or...
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The cosmetic sector in Korea gained global acclaim through a series of advantageous occurrences and well-planned marketing strategies, as Hu explains. The intentional growth of domestic beauty brands, which later achieved international acclaim, progressed alongside the rise of Korea's cultural influence, which saw a significant increase in its global appeal.
South Korea's rise to prominence on the international scene in recent times is not solely due to industrial giants like Samsung and Hyundai. South Korea has risen to prominence as a creator of visual content, distributing its highly desired cultural offerings to audiences worldwide. The government views the influence of Korea's cosmetics sector on global beauty standards as being on par with the cultural reach of Korean pop music, television dramas, and films.
Over the past few years, the government of Korea has been vigorously advancing its objective to...
Hu argues that in today's culture, there's a heightened focus on attaining an unblemished outward look, which has expanded in tandem with the surge of digital tools for self-improvement and the constant scrutiny that comes with such mediums. In Seoul, a city where technology is deeply integrated into everyday interactions, it's clear that digital displays are ubiquitous, with the renowned Gangnam district being particularly notable for its high concentration of establishments dedicated to aesthetic enhancements.
In Seoul, towering skyscrapers are adorned with vast LED screens that perpetually cycle through images of people who embody the pinnacle of aesthetic perfection. Seoul's pervasive surveillance ambiance is amplified through a widespread array of CCTV cameras, ranking it fourth globally in surveillance extent.
The writer argues that the constant observation required...
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In South Korea, the deep-seated valuation of aesthetics is extensively promoted. The country's advanced biomedical sector, along with the prevailing beauty norms, provides a dynamic environment where a wide variety of cosmetic enhancements, including both surgical and non-surgical options, are readily available and financially attainable.
Hu's reporting in Seoul concentrated on the Gangnam district, commonly known as the "Beauty Belt" or "Improvement Quarter," an area abundant with specialists committed to advancing personal aesthetics via surgical and skin-care procedures. She explains how economic factors transformed cosmetic surgery into a unique and highly debated medical field, and she provides details on how the South Korean government's encouragement of medical tourism has led to a surge of international patients coming to Seoul for a range of cosmetic enhancements, including facial rejuvenation, jawline sculpting, and breast augmentation.
The book's final sections explore the tension between individual bodily autonomy and the wider societal context that shapes these choices. Hu's research explored how the cosmetic industry's influence adversely affects Seoul's younger population, who find it challenging to cope with these demands.
The "Escape the Corset" movement offers an intriguing glimpse into the challenges faced by younger Korean women amid deep-rooted social tensions. They are growing up during a time characterized by substantial economic and cultural transformations, where the guidance of their mothers and grandmothers inspires them to use their looks for societal progress, and their government actively promotes the country's beauty industry as a significant cultural export.
Hu describes the rise of the movement after a sustained period of challenging the deep-seated gender discrimination present within Korean culture. The book offers a...
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