The authors, Ram Charan, Dennis Carey, and Michael Useem, argue that the role of the corporate board is evolving from a primarily ceremonial and monitoring function to a more proactive and leadership-oriented one. The authors highlight that although increased regulation, more attentive shareholders, and governance shifts in the last decade aimed to strengthen the board's oversight role, these elements have inadvertently resulted in boards playing a more engaged role in steering companies. Board members and corporate leaders collaborate to guide the company's strategic direction, especially in areas typically under management's purview, including the selection of the CEO, establishing executive remuneration, defining objectives, making decisions on mergers, and outlining acceptable risk levels.
The writers chronicle the evolution of the American corporate board, starting with its early composition of the founder's family members, wealthy sponsors, and personal connections, and progressing through its substantial transformation amid the managerial revolution of the mid-20th century. In this period, the individuals who once held both ownership and operational control were succeeded by those with specialized expertise and professional credentials.
As companies grew and shifted to public ownership, they began to draw capital from a more diverse investor base, leading to their boards assuming positions that were largely ceremonial, meeting less frequently, and exerting diminished influence over pivotal business decisions. During the 1980s, the role of the board in supervising corporate activities was reinvigorated as institutional investors began to hold significant stakes in many companies. Investors demanded increased accountability by boards, pushing for greater independence, stricter oversight of executives, and a stronger alignment with shareholder interests.
The increasing intricacy of the business environment, coupled with intensified regulatory requirements like those imposed by Sarbanes-Oxley and a surge in shareholder engagement, has led to boards widening their scope of involvement in numerous key areas traditionally managed by executives. Useem and his co-authors illustrate situations in which boards have actively engaged in the process of selecting the next CEO, while also implementing comprehensive evaluation systems for both CEOs and board members, and playing a greater role in shaping corporate strategy, capital allocation, risk management, and talent development.
They illustrate examples like Apple, where the board's pivotal decision to rehire Steve Jobs led to a remarkable turnaround; Lenovo, where the board's structure was modified to include directors from various countries with the expertise required to supervise the company's global expansion; and Delphi Automotive, where a newly formed board, chosen for its extensive operational expertise, worked in unison with the executive team to guide the company away from the brink of bankruptcy and towards recovery. The authors also cite examples of companies like GMR...
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The primary responsibility of the board's leadership, according to Charan, involves unequivocally establishing and vigorously supporting the company's fundamental principles. It lays the groundwork for all subsequent choices concerning the formulation of strategy and the oversight of operational activities. The fundamental idea encompasses the organization's purpose, its advantages over competitors, the value it provides to customers, and the critical components that will secure its success in the industry.
The authors emphasize that this fundamental tenet is intrinsically interwoven with the essence of the organization and mirrors the nature of its leadership. A compelling central idea should tackle key questions about the organization's mission, its intended demographic, the particular challenges or issues it seeks to overcome, its approach to outperforming rivals and achieving prosperity, and the methods it will implement to create and sustain value for its stakeholders. A clear, compelling, and well-defined central idea acts as a unifying force, aligning the endeavors of...
To establish a board driven by leadership, it is essential to have directors who are not only aligned with a robust central idea but also capable of working together harmoniously to champion it. Useem and Charan offer comprehensive advice on identifying appropriate board members and tackling emerging issues, while specifically highlighting the crucial role played by the chairperson of the board.
The authors stress the significance of assembling a board with members who contribute diverse perspectives, skills, knowledge, and individual traits. They advise a meticulous vetting procedure that goes beyond scrutinizing applicants' CVs, including in-depth personal discussions, validation of references, and evaluating their capacity for strategic contemplation, effective collaboration in a collective decision-making setting, and providing valuable input to the firm's leadership.
The authors detail the critical attributes required of board members, such as...
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The selection of the right chief executive is considered by Useem, along with Carey and Charan, as the most critical decision a governing board can make. The authors contend that boards are responsible for making judicious decisions when choosing candidates, fostering internal talent, guiding incumbent CEOs, and, after exploring and exhausting all other options, proceeding with the dismissal of CEOs who fail to perform.
The authors emphasize the importance of treating the change in chief executive officers as an ongoing, strategic process essential for strong corporate governance, rather than as a quick fix to unexpected departures. Boards are required to work closely with the incumbent CEO to develop a pipeline of capable internal successors and keep an eye on potential external candidates for times when a shift in leadership is required.
The authors recommend establishing a comprehensive succession plan that includes regular evaluations of top...