Tired of competing head-to-head with other companies? Do you feel like your strategy differs little from the competition surrounding you?
You may need to redefine the rules of competition by creating a blue ocean strategy. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they don’t. This creates a new product offering that doesn’t currently exist, in a space without direct competitors. This book teaches how to create a blue ocean strategy and how to execute it.