Book SummaryBe the Unicorn, by William Vanderbloemen

1-Page Summary1-Page Book Summary of Be the Unicorn

In Be the Unicorn (2023), William Vanderbloemen explores the concept of unicorns—exceptional individuals who possess a unique set of qualities that make them stand out in the workplace. He argues that these unicorns are in high demand due to the changing nature of work, the rise of artificial intelligence, and the need for human skills that can’t be easily replicated by machines. Vanderbloemen identifies 12 key traits that define unicorns and provides practical advice on how to develop these qualities to become more valuable in your career.

Vanderbloemen is the founder and CEO of Vanderbloemen...

Be the Unicorn Summary The Rise of Unicorns

In this section, we'll explore the driving forces behind the demand for unicorns and how these forces have evolved over time.

The Forces Driving the Unicorn Demand

External Pressures Fueling Unicorn Demand

Vanderbloemen explains that the pandemic has led people to reassess the meaning of their jobs. When employees feel their mission is in harmony with the organization's, it fosters deeper involvement, increased allegiance, and a stronger inclination to endorse the company to others.

(Shortform note: In The Trouble with Passion, sociologist Erin A. Cech argues that the “passion principle”—the idea that people should center their careers on work they love—can lead to exploitation. When employees see their work as central to their identity, they may accept low pay, long hours, and poor conditions as meaningful sacrifices.)

Another factor is the rise of AI, which is replacing jobs and creating a demand for human skills. According to experts, complete industries are expected to be automated within ten years. However, Vanderbloemen sees this as an opportunity for humans to evolve and change their worth in the...

Be the Unicorn Summary The Twelve Unicorn Traits

Vanderbloemen asserts that unicorns are motivated by purpose. They know what drives them and have a clear mission and vision that guides their decisions and actions. They seek out jobs that match their aims, benefiting both them and their employer. Consequently, they’re more engaged, loyal, and willing to recommend their company to others. They’re also more effective in their work and feel more fulfilled in their lives.

To become guided by purpose, Vanderbloemen suggests discovering your purpose and looking for a work environment that matches it.

(Shortform note: While being motivated by purpose can be beneficial, it can also be harmful in certain contexts. For example, in economies where precarious work is common, the pressure to find purpose in work can clash with the need to survive. This can lead to increased stress and dissatisfaction, as people feel they’re failing to find meaning in jobs that are primarily about making ends meet. In such situations, the pursuit of purpose can become a source of frustration rather than fulfillment.)

Here, we'll explore the principles and uses of unicorn characteristics.

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Shortform Exercise: Exploring Purpose-Driven Work

Reflect on how purpose plays a role in your work or future career choices, based on themes from Vanderbloemen's "Be the Unicorn."

What are the main reasons you chose or would choose your current or future career path? Consider if purpose plays a role and how it aligns with your personal values.