This is a preview of the Shortform book summary of Attraction Selling by Justin Michael.
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A person's view of themselves and their mental approach are key factors in driving their achievement.

Developing a strong sense of self-assurance and a positive self-concept is essential for optimal performance and the attainment of lofty objectives.

Michael suggests that our achievements are largely influenced by the way we view and regard ourselves internally. He emphasizes that our true essence holds greater value than superficial aspects such as qualifications, possessions, or appearance, cautioning that overemphasizing these attributes may result in adopting a facade of success, potentially perpetuating feelings of insufficiency. Michael underscores the significance of maintaining convictions which shape our actions and steer us toward accomplishing our objectives. This stands in stark opposition to the chase for belongings or behaviors with the objective of evolving into a person we regard as accomplished. Michael contends that lasting achievement stems from a significant transformation within and a fundamental shift in our core nature.

Michael explains that the complex workings of our mind greatly shape our perception of reality, as the thoughts we consistently focus on guide this profound cognitive stratum to bring about specific outcomes, including our range of income, the nature of our relationships, and our overall state of health and happiness. He argues that our subconscious governs us for most of our waking hours, and to overcome this natural constraint, we must deliberately fill our minds with positive affirmations, visualizations, and an unwavering belief in our abilities. To effectively utilize the law of attraction, it's essential to consistently cultivate a positive self-image, eliminate thoughts that constrain us, and enhance our self-view to align with the goals we seek to achieve.

The author overcame his uncertainties by intentionally changing his subconscious self-perception.

Michael discusses his initial self-perception, which was marred by negativity and uncertainty, even though he was surrounded by a nurturing family and mentors who had faith in his potential. He reveals his struggle with behaviors that detracted from his advancement, causing him to undervalue his successes and hindered his full embrace of happiness and success. During his mid-twenties, a crucial time marked by struggles with low self-confidence, unsatisfying jobs, and financial hardships, Michael shares his experiences. His perspective underwent a significant transformation when he encountered the concepts detailed in "The Secret" and "The Science of Getting Rich," which explain the process of drawing one's desires into reality. By consistently adhering to these principles, he intentionally reshaped his subconscious over time, breaking through his...

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Attraction Selling Summary The book explores specific strategies and structures for adeptly applying the principles that govern the attraction of similar energies.

Employing methods like visualization and exercises that foster thankfulness to align the subconscious with an envisioned future.

Michael counsels his readers to intentionally embrace methods that reshape their fundamental thought processes, which in turn attracts the desired results through the power of their emotional and intellectual capabilities. By integrating established techniques such as visualization, affirmations, gratitude exercises, and the utilization of music, readers are able to intentionally alter their internal state, thereby crafting a more satisfying external existence. These methods aim to replace persistent self-doubt and perceived barriers with a mentality brimming with confidence, an understanding of abundant possibilities, and a solid acknowledgment of individual worth.

The process known as Musifestation uniquely integrates melodies, contemplative practices, and mental imagery to manifest intended results.

Michael's method hinges on a unique technique known as the Musifestation process, which combines music with exercises aimed at transforming the subconscious by employing meditative imagery that includes the creation of mental visualizations....

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Attraction Selling Summary The importance of altering one's innate traits and the limits of pure resolve.

Relying solely on willpower and forcing oneself to adopt new behaviors is an unsustainable approach.

Michael dispels the misconception that pure determination is enough to transform entrenched habits and deeply held convictions. He argues that forceful efforts to surmount challenges often lead to fatigue, undermining one's progress, and a relapse into former habits. Michael emphasizes that genuine transformation stems from a profound alteration at the very heart of our being. To establish a more enduring basis for transformation, we concentrate on altering our subconscious beliefs and reshaping how we view ourselves. This method, he contends, shifts our viewpoint from battling our constraints to leveraging our inherent abilities to draw in the results we seek.

The author challenges the common notion of aggressively surmounting challenges, emphasizing the importance of altering one's core beliefs and self-image.

Michael contends that the common approach of "gritting our teeth" and forcing ourselves to overcome obstacles is not only exhausting but intrinsically flawed. He emphasizes that lasting change is unattainable without addressing the ingrained subconscious...

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