17. Attraction Offer. Free Presentations. | $100M Lost Chapters Audiobook

Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. If you don’t know how to effectively market it, your idea won’t make a difference in anyone’s life. Russell Brunson, who made his name selling online marketing tools and advising startups on building a brand, aims to solve this problem with Expert Secrets, a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers.

In this guide, we’ll give an overview of the main “secrets” Brunson discusses, focusing on how you can tap into your audience’s emotions to create loyal customers. Along the way, we’ll examine the human instincts that drive purchasing decisions and how other sales experts advise you to close a sale.

Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. If you don’t know how to effectively market it, your idea won’t make a difference in anyone’s life. Russell Brunson, who made his name selling online marketing tools and advising startups on building a brand, aims to solve this problem with Expert Secrets, a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers.

In this guide, we’ll give an overview of the main “secrets” Brunson discusses, focusing on how you can tap into your audience’s emotions to create loyal customers. Along the way, we’ll examine the human instincts that drive purchasing decisions and how other sales experts advise you to close a sale.

Does the thought of speaking in front of an audience make you anxious? You’re not alone: Many people say they fear public speaking even more than death. But public speaking is also one of the most important and widely applicable skills in life, and the good news is, anyone can master it. By learning proven skills and techniques, you can become an effective communicator and confidently deliver your message to an audience.

In Shortform’s Master Guide to public speaking, we’ve compiled leading experts’ insights on how to prepare and deliver your speech. Whether you want to persuade, inform, entertain, or motivate your audience, this guide will walk you through the process of crafting and delivering a powerful speech that captures your audience’s interest.

The internet is full of online businesses, but what separates the million-dollar startups from the unprofitable failures? As author and entrepreneur Russell Brunson explains in Dotcom Secrets, the answer is sales funnels: website layouts that create sales by guiding customers through a preset experience. This experience persuades them of your product’s value every step of the way.

In this guide, you’ll learn how to design a website for your business that generates the most sales possible. We’ll detail the specific steps required to attract visitors to your website, and we’ll describe the three fundamental elements for making any marketing message compelling enough to inspire action. In our commentary, we’ll help you put Brunson’s ideas into action by offering complementary ideas from marketing books like Permission Marketing and Jab, Jab, Jab, Right Hook, as well as books for startup entrepreneurs like The Lean Startup and The Mom Test.

People who succeed in sales have high incomes and job security. However, while many people enter the profession, only a few succeed. In fact, of every 100 salespeople, just four of them will earn as much as all the rest combined. In The Psychology of Selling, bestselling author and management consultant Brian Tracy explains how you can become one of those top salespeople by understanding how your customers think. He walks you through basic and advanced selling techniques, demonstrating how you can dramatically increase your sales success by improving your skills just a little bit on a consistent basis.

Imagine you have a product or service that can change people’s lives—one that can help them reach their most ambitious goals financially or personally. If you don’t know how to effectively market it, your idea won’t make a difference in anyone’s life. Russell Brunson, who made his name selling online marketing tools and advising startups on building a brand, aims to solve this problem with Expert Secrets, a how-to guide for creating excitement for your idea that turns potential customers into lifelong buyers.

In this guide, we’ll give an overview of the main “secrets” Brunson discusses, focusing on how you can tap into your audience’s emotions to create loyal customers. Along the way, we’ll examine the human instincts that drive purchasing decisions and how other sales experts advise you to close a sale.

In This Is Marketing, entrepreneur and marketing expert Seth Godin challenges conventional marketing strategies. He argues that in today's media-saturated world, traditional marketing techniques are no longer effective. Instead, Godin emphasizes the importance of building strong relationships with customers based on trust, authenticity, and empathy. Effective marketing, according to Godin, goes beyond mere sales and aims to bring about positive changes in people's lives.

In this guide, we’ll explain why Godin says old marketing techniques are no longer effective and outline his guiding principles for successful marketing in the modern age. We complement his suggestions with insights from his other books as well as those of other marketing experts such as Ryan Holiday (Perennial Seller), Byron Sharp (How Brands Grow), and Pat Flynn (Superfans).