Podcasts > The Game w/ Alex Hormozi > Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

By Alex Hormozi

In this episode of The Game, Alex Hormozi discusses how entrepreneurs can improve their approach to business challenges. He explores the concept of identifying and pursuing a single, pivotal goal that can make other objectives either achievable or unnecessary, and explains why working through unfamiliar challenges—despite the inevitable discomfort and failure—is essential for business growth.

Hormozi shares insights about learning through direct action rather than theoretical study, drawing from his experience managing a family office. He also presents a framework for viewing complex business challenges as opportunities, suggesting that difficulties can create competitive advantages. His discussion includes practical examples of how to quantify the potential value of solving hard problems to maintain focus and motivation.

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Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

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Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

1-Page Summary

Identifying and Focusing On Key Priorities

Hormozi explains that successful entrepreneurs often focus on one critical goal that, if achieved, can make other objectives either attainable or irrelevant. He suggests that business success frequently comes down to properly identifying and pursuing this singular, pivotal goal.

Embracing the Discomfort Of Tackling Unknown Challenges

According to Hormozi, entrepreneurs must constantly navigate unfamiliar challenges through trial and error, regardless of whether their business is growing or declining. This process inevitably involves failure and stress, but it's through this discomfort that solutions emerge. He emphasizes that success comes from maintaining resilience through repeated failures and continuing to solve problems even in uncomfortable situations.

The Value Of Learning Through Action and Trial-And-Error

Hormozi advocates for learning through direct action rather than theoretical study. Drawing from his experience managing a family office, he explains that while seeking advice is valuable, the majority of learning happens through active engagement. He defines learning as "same condition new behavior," emphasizing that true learning involves behavioral change, not just knowledge acquisition.

Framing Challenges As Opportunities For Growth and Reward

Hormozi presents a unique perspective on business challenges, suggesting that complexities can serve as barriers to competition and create competitive advantages. He recommends quantifying the potential long-term value of solving difficult problems to maintain motivation. For example, he shares how he calculated a complex software feature's value at $150 million for his portfolio company, demonstrating how attaching concrete financial figures to challenges can help maintain focus and drive.

1-Page Summary

Additional Materials

Counterarguments

  • While focusing on a singular goal can be effective, it may also lead to missed opportunities in other areas that could provide value or diversification.
  • Identifying one pivotal goal assumes a level of predictability in business that may not exist; businesses often need to adapt and shift focus based on market changes.
  • Trial and error can be costly and inefficient; some businesses may not have the resources to endure repeated failures before finding success.
  • Resilience is important, but there should also be a point at which an entrepreneur can recognize when a venture is not viable to avoid excessive losses.
  • Learning through action is valuable, but theoretical study can provide foundational knowledge that informs better decision-making and reduces the need for trial and error.
  • Behavioral change is a significant aspect of learning, but cognitive understanding should not be undervalued as it can lead to more informed and strategic behavioral changes.
  • Framing challenges as opportunities is a positive mindset, but it may also lead to underestimating the risks and resources required to overcome those challenges.
  • Quantifying the value of solving problems is useful, but these estimates can be speculative and may not always capture the true costs or benefits involved.
  • Attaching financial figures to challenges can drive focus, but it can also lead to prioritizing short-term financial gains over long-term strategic goals or ethical considerations.

Actionables

  • You can set a "One Goal Challenge" for yourself where you pick a single, significant goal and dedicate a set month to achieve it, pushing aside less critical tasks. This helps you experience the power of focused effort. For example, if you're an aspiring writer, commit to completing the first draft of your book within that month, and temporarily set aside other writing projects.
  • Create a "Resilience Diary" where you document daily challenges and your responses to them, aiming to identify patterns in your problem-solving approach and resilience. This could involve writing down a difficult situation each day, how you felt, what you did to overcome it, and what you learned. Over time, you'll have a personal playbook for tackling challenges.
  • Develop a "Growth Gamification" system where you assign points or rewards to overcoming challenges or learning new skills, treating each as a game level to beat. For instance, learning to code might earn you 50 points, while successfully pitching to a client could be worth 100 points. This makes the process of facing challenges more engaging and quantifies your growth journey.

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Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

Identifying and Focusing On Key Priorities

Hormozi emphasizes the importance of identifying and concentrating on key priorities for entrepreneurs.

Entrepreneurs Often Prioritize one Key Goal, Making Others Irrelevant or Achievable

Crucial Priority Identification: Entrepreneurs May Struggle

Hormozi explains that for many businesses, there is often one critical goal that, if achieved by the end of the year, can render all other objectiv ...

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Identifying and Focusing On Key Priorities

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Clarifications

  • A singular, pivotal goal in business is a core objective that, when achieved, significantly impacts the success of the entire business. It is a key focus that, if accomplished, can make other goals easier to reach or even unnecessary. Identifying and prioritizing this critical goal is crucial for guiding decision-making and resource a ...

Counterarguments

  • While focusing on a single goal can be beneficial, it may lead to a narrow vision that ignores other important aspects of the business.
  • Prioritizing one goal above all others might result in missed opportunities for diversification and risk management.
  • The concept of a singular, pivotal goal may not apply equally across different industries or business models.
  • This approach could potentially overlook the importance of adaptability and flexibility in a rapidly changing business environment.
  • The idea that other objectives become irrelevant or achievable may oversimplify the complexities and interdependencies of various business goals.
  • Relying on one key goal could be risky if external factors, such as market changes or new regulations, affect the business's ability to achieve that goa ...

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Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

Embracing the Discomfort Of Tackling Unknown Challenges

Entrepreneurship demands a bold approach to confronting the unfamiliar, with a willingness to face potential failure through trials and a dedication to surmount obstacles regardless of personal comfort.

Entrepreneurs' Toughest Task Is Tackling Unknown Challenges With Trial-And-error and Potential Failure

Entrepreneur Hormozi emphasizes the inevitability of facing the unknown in the entrepreneurial journey. He recognizes the stress associated with repeatedly failing while tackling new challenges. Hormozi points out that whether a business is growing, stagnating, or declining, entrepreneurs have to navigate and solve problems they aren't familiar with. This process often involves a heavy dose of trial-and-error, which can be a source of significant discomfort. Yet, it is through this discomfort that solutions and progress are found.

Entrepreneurs Must Face the Unknown, Fail Often, and Persistently Solve Their Priority, Even When Uncomfortable or Stressed

The entrepreneurial path isn't just about coming up with new ideas; it's also about entrepreneurs diving into the unknow ...

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Embracing the Discomfort Of Tackling Unknown Challenges

Additional Materials

Counterarguments

  • While embracing the unknown is crucial, strategic planning and risk assessment are equally important to mitigate potential failures.
  • Not all entrepreneurs will face the same level of discomfort or stress, as individual experiences and industries can vary widely.
  • Some entrepreneurs may succeed through careful research and planning, reducing the need for trial-and-error approaches.
  • Collaboration and seeking expert advice can sometimes be more effective than facing challenges through trial-and-error.
  • The narrative that entrepreneurs must frequently fail can be misleading; some successful entrepreneurs may experience few failures.
  • The idea that progress is found through discomfort may not always hold true; many entrepreneurs find success through comfort in their expertise and strengths.
  • Resilience is important, but so is recognizing when a chosen path is not working and when to pivot or quit.
  • Problem-solving is indeed a priority, but so is the ability to delegate and build a team that can share the burden of challenges.
  • ...

Actionables

- You can embrace uncertainty by starting a "30-Day Challenge" where each day you tackle a small task that's outside your comfort zone, like striking up a conversation with a stranger or trying a new food. This helps build the habit of facing the unfamiliar and can translate into a bolder approach in business ventures.

  • Develop resilience by keeping a "Failure Resume," where you document each setback or failure and the lessons learned. This practice encourages reflection on mistakes as growth opportunities, fostering the persistence needed to thrive in entrepreneurship.
  • E ...

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Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

The Value Of Learning Through Action and Trial-And-Error

Alex Hormozi espouses the benefits of learning through direct action, particularly for entrepreneurs, stressing that this approach significantly accelerates the learning process.

Quickest Learning For Entrepreneurs: Act and Gain Experience

Hormozi emphasizes that entrepreneurship involves transforming the unknown into the known through trial and error. He argues that entrepreneurs can accelerate their learning by quickly moving from thinking to action instead of overthinking or delaying their actions.

Entrepreneurs Accelerate Learning By Quickly Moving From Thinking To Action Instead of Overthinking or Delaying

Hormozi shares from his experience learning how to run a family office. He explains that while seeking advice was part of the process, the majority of his learning occurred when he began actively managing the family office. He reflects on this to make the point that taking action, such as conducting sales calls, results in learning and understanding at a more rapid pace than the acquisition of knowledge alone.

He goes a step further to define learning as "same condition new behavior," highlighting that it's not just about new knowledge, but about changi ...

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The Value Of Learning Through Action and Trial-And-Error

Additional Materials

Counterarguments

  • While learning through action is valuable, it can also lead to costly mistakes that could be avoided with proper planning and research.
  • Trial and error may not always be the most efficient way to learn, especially in fields where there is already a well-established body of knowledge to learn from.
  • Overemphasis on action might neglect the importance of strategic thinking and reflection before taking action.
  • Some entrepreneurs may not have the luxury of learning through trial and error due to limited resources or high stakes.
  • The concept of "same condition new behavior" may oversimplify complex situations where conditions are constantly changing and learning needs to adapt accordingly.
  • Not all activities and experiences necessarily lead to productive learning or behavi ...

Actionables

  • You can start a "learning by doing" journal where you document daily actions taken towards your entrepreneurial goals and the outcomes, whether expected or unexpected. This practice encourages you to take consistent action and reflect on the results, fostering a habit of learning through experience. For example, if you're trying to improve your marketing skills, each day you could try a different approach to social media promotion and note the engagement levels, adjusting your strategy accordingly the next day.
  • Create a "behavior change tracker" to monitor how your actions are leading to new behaviors. Use a simple spreadsheet or app to set weekly behavioral goals related to your entrepreneurial activities, and track your progress daily. This could involve setting a goal to network with at least one new person each day and tracking how this behavior changes your approach to business relationships over time.
  • Engage in ...

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Throwback: Why You Need To Be Working On Hard Stuff | Ep 948

Framing Challenges As Opportunities For Growth and Reward

Hormozi frames difficult scenarios as catalysts for creating a competitive edge, proposing that businesses quantify the long-term benefits over the short-term discomfort to stay driven.

Challenging Problems Create Competitive Advantage For Businesses

Hormozi explains that complexities, such as those in manufacturing, can serve as barriers to competition. He emphasizes that entrepreneurs should view challenges as opportunities for crafting a competitive advantage. Whatever obstacles an entrepreneur overcomes, their competitors must navigate as well. Accordingly, the larger the hurdle, the greater the reward likely to be available after conquering it.

Entrepreneurs Should Quantify Long-Term Upside Over Short-Term Discomfort to Stay Motivated

Hormozi advises businesses to monetize the potential upside of solving a problem, thus creating a tangible target that can keep them motivated through tough times. For instance, when his portfolio company needed to develop a complex software feature, Hormozi calculated the solution's value at $15 ...

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Framing Challenges As Opportunities For Growth and Reward

Additional Materials

Clarifications

  • Hormozi suggests that businesses should view challenges as opportunities to gain a competitive advantage by overcoming obstacles that competitors will also face. He advises quantifying the long-term benefits of solving problems to stay motivated during tough times. By assigning a monetary value to tasks and potential solutions, entrepreneurs can better understand the rewards awaiting them after successfully addressing difficult challenges. Hormozi emphasizes the importance of focusing on the larger, future gains rather than short-term discomfort to drive business growth and success.
  • To effectively quantify the long-term benefits of solving problems in business, one approach is to assign a monetary value to the solution. This involves estimating how much the resolution of a particula ...

Counterarguments

  • While framing challenges as opportunities can be motivating, it may not always be realistic to quantify the long-term benefits, especially in volatile markets or industries where future projections are highly uncertain.
  • Assigning a dollar value to the potential upside of solving a problem can be motivating, but it can also lead to disappointment if those financial targets are not met, which could demotivate the team.
  • Viewing complexities as barriers to competition assumes that all competitors have the same resources and capabilities to overcome those barriers, which is not always the case. Some competitors may have unique advantages that allow them to bypass or handle these complexities more easily.
  • The idea that the larger the hurdle, the greater the reward, may not always hold true. Some large hurdles may not lead to proportionally large rewards, and some smaller challenges can lead to significant competitive advantages.
  • Quantifying the upside of solving a problem does not take into account the potential costs, risks, or the possibility of failure, which are also important factors in decision-making.
  • The focus on monetizing and assigning dollar values to every challenge may overshadow other important aspects of business growth, such as customer satisfaction, employee well-being, and long-t ...

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