The Humble and Deadly Cigarette

Merchants of doubt are people or organizations who discredit science that threatens their agenda or ideology. The first merchants of doubt were members of the tobacco industry—when scientists discovered that smoking caused cancer, that was bad for businesses. It was also bad for capitalism in general because it suggested that the market wasn’t self-regulating, and lack of regulation was killing people. Other defenders of the free market started using the tobacco industry’s techniques, such as funding new (and hopefully more favorable) studies or calling for balanced media coverage.

In Merchants of Doubt, science historians Naomi Oreskes and Erik M. Conway study the doubt-mongering techniques used in several other important “debates”—nuclear disarmament, acid rain, the ozone layer, climate change, and the pesticide DDT. These techniques are still in use today.

How do you spark a trend that spreads like wildfire, or turn a product into the latest must-have item? You create a social epidemic. The Tipping Point explains how social epidemics — spreading ideas, messages, behaviors, and products — function like viruses, growing gradually until they reach a critical mass (the tipping point) and explode.

Three factors can be adjusted to tip an idea to a social epidemic: the messenger, the message itself, or the context of the message. Learn how Paul Revere’s midnight ride, Sesame Street, Airwalk skate shoes, and crime reduction in New York City began as ideas and tipped to become movements.

In The Silk Roads, historian Peter Frankopan identifies Central and Western Asia as the crossroads of human civilization, the birthplace of the world’s major religions, the battleground where the great empires of history rose and fell, and the garden from which today’s global economy first sprouted. He argues that understanding the East is crucial to our understanding of the world—particularly for Westerners who have lost this global perspective.

In ancient times, trade routes known as the Silk Roads first brought European merchants to the luxury markets of the East, enabling the flow of both material goods and ideas from East to West. According to Frankopan, the Silk Roads have always been history’s crucial connection point, spreading not just luxury goods like silk and spices, but also technology, religion, languages, cultures, ideologies, and even conflicts and diseases. In this guide, we explore Frankopan’s history of the Silk Roads, while also incorporating insights and feedback from other scholars to supplement his analysis.

Merchants of doubt are people or organizations who discredit science that threatens their agenda or ideology. The first merchants of doubt were members of the tobacco industry—when scientists discovered that smoking caused cancer, that was bad for businesses. It was also bad for capitalism in general because it suggested that the market wasn’t self-regulating, and lack of regulation was killing people. Other defenders of the free market started using the tobacco industry’s techniques, such as funding new (and hopefully more favorable) studies or calling for balanced media coverage.

In Merchants of Doubt, science historians Naomi Oreskes and Erik M. Conway study the doubt-mongering techniques used in several other important “debates”—nuclear disarmament, acid rain, the ozone layer, climate change, and the pesticide DDT. These techniques are still in use today.

In Sapiens, Yuval Noah Harari uses concepts from biology, history, and economics to tell the story of us, Homo sapiens. We start 2.5 million years ago, when Sapiens make their historical entrance, and end in the future, when the creation of an artificially created superhuman race may mark the end of the Sapiens species. Along the way, we learn how our ability to create imagined realities led to our dominance over other species. We watch as the Agricultural Revolution, the Scientific Revolution, imperialism, capitalism, and the Industrial Revolution change our species in lasting, and not always positive, ways.

Ultimately, we’re left with one question: As we design our future, who do we want to become? Asking the right questions may be more important than finding the right answers. Read this summary to explore our history as a species—in doing so, you’ll see today’s world in an entirely new way.

In The Silk Roads, historian Peter Frankopan identifies Central and Western Asia as the crossroads of human civilization, the birthplace of the world’s major religions, the battleground where the great empires of history rose and fell, and the garden from which today’s global economy first sprouted. He argues that understanding the East is crucial to our understanding of the world—particularly for Westerners who have lost this global perspective.

In ancient times, trade routes known as the Silk Roads first brought European merchants to the luxury markets of the East, enabling the flow of both material goods and ideas from East to West. According to Frankopan, the Silk Roads have always been history’s crucial connection point, spreading not just luxury goods like silk and spices, but also technology, religion, languages, cultures, ideologies, and even conflicts and diseases. In this guide, we explore Frankopan’s history of the Silk Roads, while also incorporating insights and feedback from other scholars to supplement his analysis.

Merchants of doubt are people or organizations who discredit science that threatens their agenda or ideology. The first merchants of doubt were members of the tobacco industry—when scientists discovered that smoking caused cancer, that was bad for businesses. It was also bad for capitalism in general because it suggested that the market wasn’t self-regulating, and lack of regulation was killing people. Other defenders of the free market started using the tobacco industry’s techniques, such as funding new (and hopefully more favorable) studies or calling for balanced media coverage.

In Merchants of Doubt, science historians Naomi Oreskes and Erik M. Conway study the doubt-mongering techniques used in several other important “debates”—nuclear disarmament, acid rain, the ozone layer, climate change, and the pesticide DDT. These techniques are still in use today.

How do you spark a trend that spreads like wildfire, or turn a product into the latest must-have item? You create a social epidemic. The Tipping Point explains how social epidemics — spreading ideas, messages, behaviors, and products — function like viruses, growing gradually until they reach a critical mass (the tipping point) and explode.

Three factors can be adjusted to tip an idea to a social epidemic: the messenger, the message itself, or the context of the message. Learn how Paul Revere’s midnight ride, Sesame Street, Airwalk skate shoes, and crime reduction in New York City began as ideas and tipped to become movements.

Despite strong scientific evidence linking alcohol to several types of cancer, the alcohol industry's extensive lobbying efforts have helped ensure that US drinking guidelines remain relatively lenient. But now, a Surgeon General’s report calls for cancer warning labels on all alcohol containers, citing evidence that drinking causes 100,000 preventable cancer cases annually. Here’s what we know about the risks.