Sixdegrees.com: A Social Media Origin Story

In Jab, Jab, Jab, Right Hook, marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. “Jabs” are interactions that build relationships with your customers and should be thrown far more often than “right hooks,” which are calls to action.

Vaynerchuk explains how to tailor your jabs and hooks for five major platforms (Facebook, Twitter, Pinterest, Instagram, and Tumblr), how social media marketing is different than any type of marketing that’s come before it, and how small businesses can successfully compete with large ones in the social media arena.

How do you spark a trend that spreads like wildfire, or turn a product into the latest must-have item? You create a social epidemic. The Tipping Point explains how social epidemics — spreading ideas, messages, behaviors, and products — function like viruses, growing gradually until they reach a critical mass (the tipping point) and explode.

Three factors can be adjusted to tip an idea to a social epidemic: the messenger, the message itself, or the context of the message. Learn how Paul Revere’s midnight ride, Sesame Street, Airwalk skate shoes, and crime reduction in New York City began as ideas and tipped to become movements.

According to author and entrepreneur Keith Ferrazzi, developing fulfilling and mutually beneficial professional relationships, or successfully networking is crucial to career success. Becoming a prolific networker will give you a reputation for having good people skills, making it easier for you to gain positions managing others. Likewise, if you already know and get on well with company leaders, they may choose to do business with you rather than people they don’t know.

In Never Eat Alone, Ferrazzi gives tips on building and maintaining a professional network. Learn how to network with people who can help you achieve your goals; how to use conferences to network; and how to use social media to get new contacts to come to you.

With a vast ensemble of screens at our fingertips, technology has infiltrated every aspect of our lives. And although this technological boom has delivered exponentially greater access to information, this access ultimately harms our productivity and ability to fulfill our goals, according to neuroscientist Adam Gazzaley and psychologist Larry D. Rosen. In their 2017 book The Distracted Mind, Gazzaley and Rosen argue that technology has made us significantly more prone to distractions and interruptions, creating what they call “the distracted mind.”

In this guide, we’ll examine Gazzaley and Rosen’s arguments about the distracted mind and the ways that technology has exacerbated it. We’ll also discuss their proposed strategies for alleviating this condition by taking steps to improve our brain’s cognitive control and by modifying our environment. Throughout this guide, we’ll also take a deeper dive into the neuroscience that underlies Gazzaley and Rosen’s arguments, and consider actionable ways to implement their advice.

In Jab, Jab, Jab, Right Hook, marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. “Jabs” are interactions that build relationships with your customers and should be thrown far more often than “right hooks,” which are calls to action.

Vaynerchuk explains how to tailor your jabs and hooks for five major platforms (Facebook, Twitter, Pinterest, Instagram, and Tumblr), how social media marketing is different than any type of marketing that’s come before it, and how small businesses can successfully compete with large ones in the social media arena.

Want to know the growth tactics that Uber, Facebook, and Airbnb used to reach massive valuations in record time? Written by LinkedIn founder and Reid Hoffman, Blitzscaling describes the counterintuitive business strategy of putting efficiency and confidence aside for pure speed.

Learn common attributes of today’s most successful tech business models, when it’s appropriate to blitzscale and when it will fail, and the counterintuitive violations of business common sense. While nominally a business strategy book, Blitzscaling is also relevant for investors who want to discover the next big company, employees who want to know how to work in one, and anyone who wants to understand how today’s companies grow at an unprecedented pace.

In Jab, Jab, Jab, Right Hook, marketing expert Gary Vaynerchuk calls on the sport of boxing to illustrate how to create striking social media content. “Jabs” are interactions that build relationships with your customers and should be thrown far more often than “right hooks,” which are calls to action.

Vaynerchuk explains how to tailor your jabs and hooks for five major platforms (Facebook, Twitter, Pinterest, Instagram, and Tumblr), how social media marketing is different than any type of marketing that’s come before it, and how small businesses can successfully compete with large ones in the social media arena.

If there’s a secret to success in the tech industry, it’s a thorough understanding of the network effect: The more users you gain, the more valuable your product becomes and the easier it is to profit and grow. But if bigger equals better, is it even possible for a company starting from scratch to compete with established tech giants? In The Cold Start Problem, venture capitalist and former Uber executive Andrew Chen explains how to do exactly that: build a billion-dollar tech company from the ground up.

In this guide, we’ll explain how to build a startup that uses the network effect to compete with the established giants in your industry. In our commentary, we’ll explore tips from other books about scaling small businesses, including Blitzscaling and Crossing the Chasm. Additionally, we’ll provide further advice on how to market your product, incentivize your users to promote it, and ensure it remains profitable.

A former Facebook employee recently provided reams of documents showing that company executives were aware of many societal problems created by the social media’s platform, but ignored them in pursuit of users and profits. These problems included worsening the mental health of teenage girls and the tendency of algorithms to spread angry messages. Facebook may now face legal trouble if it’s proven that the company lied to investors or Congress about these issues. They also face possible reputational damage that could hinder their ability to attract skilled workers, users, or investors.

Do you feel like the job market is changing faster than ever? Does job stability seem like a thing of the past? In The Startup of You, LinkedIn co-founder Reid Hoffman and entrepreneur Ben Casnocha argue that to build a successful career in the modern world, you must approach your career as if it were a startup company—something that’s always growing and adapting. By applying principles of entrepreneurship to your career, you can overcome unexpected career obstacles and react quickly to opportunities.

In this guide, you'll learn about the changes to modern work and how to approach your career as if it were a startup company using three entrepreneurship tactics. We’ll supplement Hoffman and Casnocha’s strategies with those of other business professionals and provide suggestions on how to apply their strategies to your career.