In this episode of Stuff You Should Know, Josh and Chuck explore influential horror movies that shaped both the genre and the broader film industry. The discussion covers early innovations like German expressionism in "The Cabinet of Dr. Caligari" and the introduction of splatter films with "Blood Feast," as well as genre-defining works like "Night of the Living Dead," which brought social commentary to zombie films.
The hosts examine how certain horror films transformed Hollywood's business practices, from "Jaws" establishing the summer blockbuster model to "The Exorcist" earning horror's first Best Picture Oscar nomination. They also analyze marketing innovations in horror, including "The Blair Witch Project's" pioneering use of found footage and "Scream's" self-referential approach to horror tropes.
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"The Cabinet of Dr. Caligari" (1920) introduced German expressionism to horror cinema, using distorted sets and stark shadows to create an unsettling atmosphere. This groundbreaking approach to visual storytelling set the standard for horror filmmaking techniques.
Herschel Gordon Lewis's "Blood Feast" (1963) shocked audiences as the first 'splatter' film, featuring unprecedented graphic violence and gore. Its commercial success established a new market for explicit horror content.
George Romero's "Night of the Living Dead" (1968) revolutionized the zombie genre with its casting of an African-American lead and its portrayal of zombies as flesh-eating creatures. The film's shocking ending, where authorities kill the hero, demonstrated horror's potential for social commentary.
Steven Spielberg's "Jaws" (1975) transformed the film industry by pioneering the "summer blockbuster" model. Released simultaneously on 435 screens nationwide, it established new standards for marketing campaigns and opening weekend expectations.
"The Exorcist" (1973) elevated horror's status in cinema. William Friedkin's film became the first horror movie nominated for a Best Picture Oscar, proving the genre could be taken seriously as art while exploring complex themes like faith and intergenerational conflict.
"The Blair Witch Project" (1999) created the found footage genre through an innovative marketing campaign. As Chuck Bryant discusses, the film's website presented the story as genuine documentary footage, blurring the line between fiction and reality.
Wes Craven's "Scream" (1996) established meta-horror by deliberately exploring and subverting horror tropes through self-aware character discussions. The film's combination of irony, thrills, and its iconic mask created a cultural phenomenon that inspired numerous self-referential horror movies.
1-Page Summary
Pioneering horror films have shaped the genre by introducing new aesthetics, themes, and anxieties to audiences, setting the standard for what terrifies viewers. This podcast explores the groundbreaking movies that have each sparked their own subgenres within horror.
Considered the first true horror film, "The Cabinet of Dr. Caligari" introduced German expressionism into cinema, utilizing artificial and distorted set designs to create a surreal and unsettling mood.
The film's angled staircases, sharp, pointy elements in the environment, and stark use of shadows intentionally departed from the realist conventions of the time. The gestalt of these visuals aimed to evoke feelings of fear and madness, actively manipulating audiences' perceptions in a way that would become a staple in horror filmmaking.
"The Cabinet of Dr. Caligari" not only introduced the idea of sets and camera work to disturb audiences but also crafted a plot centered around a carnival sideshow director and his somnambulist accomplice to create a sense of dread. This approach to filmmaking was groundbreaking in its influence on horror storytelling.
"Blood Feast" emerged as the first 'splatter' film, notorious for its graphic on-screen violence. Directed by Herschel Gordon Lewis, the film stunned local censors and shocked audiences with its bold portrayal of gore.
Simon Abrams referred to "Blood Feast" as historically significant, showing violence such as brains on the ground and severed limbs. This film took audiences by surprise with its unflinching depiction of gore, carving out a new niche for explicit violence in cinema.
The commercial success of "Blood Feast" laid the groundwork for an entire subgenre, inspiring a generation of special effects artists. Despite its modest budget, it garnered considerable profits, illustrating the market's hunger for gory content.
Pioneering Horror Subgenres and Techniques
In the pantheon of cinema, certain horror films have left an indelible mark, not only scaring audiences but also reshaping the film industry itself.
"Jaws," directed by Steven Spielberg, fundamentally changed theatrical releases and marketing strategies for the film industry.
Originally scheduled to shoot for 55 days, the production of "Jaws" ballooned to 159 days with a budget that grew from the initial $4 million to $12 million. This overrun was partly due to the difficulties Spielberg faced shooting on water and with the mechanical shark. Unlike most films of the time that gradually expanded from a few screens in major cities to wider regions over weeks, "Jaws" broke this pattern dramatically. It was released on 435 screens concurrently, making it the first film to do so and spawning the concept of the "summer blockbuster."
"Jaws” also set a trend for marketing expenditure, becoming the first film to invest heavily in its promotional campaigns. This strategic release and marketing approach showcased the profitability of a strong opening weekend, transforming expectations and practices for future film debuts. The film’s success demonstrated that the summer could be the most lucrative season for releasing major movies, which has since become a standard in the industry.
"The Exorcist," directed by William Friedkin and based on the book by William Peter Blatty, marked a significant milestone for horror films.
"The Exorcist" sold six million tickets in approximately two months and had a powerful impact on viewers; for instance, a woman in Boston had to be carried out of the theater just 20 minutes into the film. It faced both criticism and praise from religious authorities but ultimately led to conversations about faith and the na ...
Horror Movies That Fundamentally Changed the Film Industry
Horror movies have not only terrified audiences but have also been at the forefront of innovative marketing and presentation techniques. Two films, "The Blair Witch Project" and "Scream," stand out for their groundbreaking approaches to engaging audiences and redefining the horror genre.
Eduardo Sanchez and Daniel Myrick are credited with the invention of a truly ingenious campaign for "The Blair Witch Project." The film is recognized for establishing the found footage genre through a viral marketing campaign that convinced viewers of the film's authenticity.
Chuck Bryant discusses how the film appeared as a genuine documentary, blurring the line between fiction and reality. By presenting the story as real on the official website, it led audiences to question whether the events had actually occurred. The inventive marketing strategy capitalizing on the found footage format helped to make the film's terror and mystery more compelling.
Josh Clark highlights how the idea that "The Blair Witch Project" was actual found footage added to the enjoyment, as people were ready to believe in the terrifying premise. Found footage or documentary-style horror movies existed before, but Blair Witch Project was seminal, presenting the storyline as if the footage was found from people who had disappeared. This innovative marketing strategy contributed significantly to the fresh and convincing nature of the subgenre at the time of release.
John Carpenter's "Halloween" is credited with birthing the slasher genre, but it was "Scream" that took a step further by deconstructing horror tropes and creating a new sub-genre known as "meta-horror."
"Scream," originally titled "Scary Movie," became the highest-grossing slasher film of its time. The movie, directed by Wes Craven, constantly references horror movie tropes even as they're being played out in the plot. Although Craven’s "Wes Craven's New Nightmare" also dabbled in meta-horror, "Scream" hit a nerve with audiences and inspired other self-referential horror movies.
The film took by surprise when Drew Barrymore, who was origina ...
Horror Movies That Innovated With Marketing/Presentation
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