In this Rotten Mango episode, the rise and fall of the wellness company Onetaste is explored. The company, founded by Nicole Day-done in San Francisco, grew from a $4.2 million to $12 million revenue business, promoting women's empowerment through "Oming" practices. The summary examines how the organization expanded its network of certified practitioners and developed systems to connect members.
The episode covers allegations from former members about financial exploitation, with some participants paying up to $70,000 for courses. It details accusations of coercion and manipulation within the organization, leading to criminal charges against Day-done and the head of sales for forced labor conspiracy. The summary also explores Day-done's current activities, including her attempts to maintain influence through a new platform called The Eros, while facing potential prison time.

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Onetaste emerged in San Francisco as a wellness company promising to empower women through "Oming" practices. The company grew rapidly, evolving from a $4.2 million revenue to $12 million, and earned recognition from Inc. Magazine as one of the world's fastest-growing startups. Under the leadership of Nicole Day-done, the company developed an extensive network of certified practitioners and implemented sophisticated systems to connect members.
Former members have come forward with serious allegations against Onetaste's leadership. According to these ex-members, participants were financially exploited, with some paying up to $70,000 for courses and being pressured to take out loans. Ellen Hewitt's reporting revealed that members were often convinced to spend their last dollars on classes.
The allegations extend beyond financial exploitation. Former participants report being coerced into uncomfortable situations during "Om" sessions, including non-consensual touching and being pressured to replicate past trauma. Nicole Day-done and the head of sales, Rachel, are accused of using manipulation tactics to isolate members and create a toxic culture of public shaming and emotional abuse.
The Department of Justice has charged both Nicole Day-done and Rachel with forced labor conspiracy, carrying a potential 20-year prison sentence. While prosecutors seek 15-20 years for both defendants, the defense team argued that participants chose to engage with Onetaste voluntarily and that "being mean is not a crime." Nicole's attorneys portrayed her as a victim of a "modern-day witch hunt" and emphasized the absence of physical constraints on participants.
Following her conviction, Nicole Day-done maintains her innocence and plans to appeal, claiming sexism and double standards in her case. According to Stephanie Soo, Nicole is reaching out to right-wing media, possibly seeking a presidential pardon. Despite legal troubles, she has launched a new platform called The Eros, where she continues to post spiritual content and offer courses. However, concerns remain that Nicole may continue to influence vulnerable individuals through this new platform, even while facing legal consequences.
1-Page Summary
Onetaste emerged as a wellness brand promising to empower women with unique wellness practices called "Oming."
Onetaste is a company founded in San Francisco that aimed to be the "Soulcycle of women's wellness," creating an extensive network of certified "Om" practitioners, complete with a database and barcode system on keychains to connect members. These measures served to verify identities for "OM" sessions, with a vision to build an interconnected community through online social networks for finding other OM members.
The company turned a significant profit, seeing its initial revenue of $4.2 million surge to $12 million. It won recognition on a broader scale when it was celebrated as one of the world's fastest-growing startups by Inc. Magazine.
Rise and Promises of Onetaste as a Wellness Brand
Several ex-members have leveled accusations against Onetaste's leaders for financial, coercive, and sexual abuse. The allegations point to a culture of manipulation where participants were allegedly pressured into uncomfortable situations, isolated, and shamed.
Members described how they were financially exploited, with some paying up to $70,000 for courses. They were persuaded to invest their last amounts of money, with the head of sales, Rachel, often helping them apply for credit cards, leading them into significant debt.
Ellen Hewitt opened the lid on many allegations from former Onetaste members. One of these was a member being convinced to spend the last $300 in their bank account on a class, despite financial hardship.
Former Onetaste participants reported feeling coerced into having intimate relations with investors, with instances where they were told to replicate their sexual assault (SA) trauma as part of the practice. Nicole, the founder, is accused of feeding women to her boyfriend Reese during "om" sessions, which benefited her interests, under the guise of it being an honor and spiritual opportunity.
Nicole and Rachel supposedly used manipulation tactics, leaving members feeling trapped and unable to escape due to their deep financial and emotional investment.
Former members described feelings of being trapped, with the Department of Justice charging Nicole and Rachel with forced labor conspiracy. Prosecutors claim the defendants exploited the victims to build their business, tak ...
The Allegations of Abuse and Exploitation Within Onetaste
The trial of Nicole Day-done and Rachel has concluded with significant outcomes relating to charges of forced labor conspiracy and contentious tactics used by their defense team.
The Department of Justice has charged Rachel and Nicole with forced labor conspiracy. This charge implies that the duo exploited vulnerable individuals for their money, time, and autonomy. This crime carries with it a potential sentence of up to 20 years in federal prison. Ellen Hewitt's reporting played a crucial role in uncovering details about One Taste, which eventually led to an FBI investigation.
Prosecutors are currently seeking a sentence of 15 to 20 years for both Nicole and Rachel. They have been found guilty of the conspiracy to commit forced labor, but there are no direct statements pertaining to the prosecutors' claims or the defense's arguments available from the content provided.
Nicole's attorney maintained during the trial that Nicole is a victim of a modern-day witch hunt. The defense suggested that Nicole was an advocate for female empowerment and was wrongly accused of the abuses alleged. Nicole herself brought up the issue of receiving a higher conviction than figures like Diddy, insinuating that sexism played a role in her sentencing.
The defense attorneys emphasized the voluntary nature of participant engagement with Onetaste's offerings. They argued that "being mean is not a crime" and pointed out that there were no physical constraints like locks on the doors or guns, indicating that alleged victims had the freedom t ...
Legal and Criminal Proceedings Against Nicole and Rachel
Nicole Day-done and Rachel, after receiving their convictions, are still adamant about their innocence and are taking steps towards appealing the verdict, simultaneously seeking to rebuild Nicole’s brand and influence through The Eros platform despite legal challenges.
Nicole Day-done compares her conviction to Diddy’s situation, claiming her case showcases sexism and a double standard. She and her legal team express plans to appeal the verdict, underscoring the novel and complex issues that arose throughout their case. Additionally, Nicole and her team have created graphics suggesting she and Rachel are victims of a modern-day witch hunt.
Nicole Day-done is reaching out to right-wing media to gain support, according to Stephanie Soo. This move suggests Nicole could be eyeing a presidential pardon before the end of Trump's second term. Showing an alignment with conservative views, Nicole indicates she has found joy in fighting alongside conservatives, even considering connections with someone involved with Trump's pardon team.
Despite being investigated by the FBI and facing legal repercussions, Nicole Day-done has launched a company named The Eros. This platform runs a YouTube channel and a blog where Nicole continues to post content. Nicole, with the help of Judah Engelmayer, a crisis PR manager, seems to be managing her public image as a spiritual leader and selflessly possesses "medicine" despite the surrounding "fear and loathing."
The Eros platform’s business structure is poorly defined, but it has a website and offers cours ...
Nicole's Attempts at Rehabilitation and Potential Future Plans
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