In this episode of NPR's Book of the Day, New York Times obituarist Sam Roberts discusses his approach to writing obituaries as celebrations of life rather than announcements of death. Roberts explains his technique of identifying the "rosebud moment"—the transformative turning point that defines a person's legacy—and crafting opening sentences that draw readers into each subject's story. He shares examples of obituaries that honor both famous figures and little-known individuals who made significant contributions.
Roberts and editor Eyder Peralta explore the editorial and ethical challenges of obituary journalism, from selecting which lives to memorialize among thousands of daily deaths to deciding how to balance unflattering details against a person's broader accomplishments. The conversation also touches on philosophical questions about fame, legacy, and the nature of impact, with Roberts asserting that every person possesses a story of significance, regardless of public recognition.

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Sam Roberts discusses the art of crafting obituaries, emphasizing their role as compelling mini-biographies that celebrate life rather than merely announce death.
Roberts describes his primary goal as finding the "rosebud moment"—a term from Citizen Kane—referring to the turning point that shaped a person's legacy. He seeks pivotal experiences that not only define individuals but also highlight their contributions, sometimes previously unrecognized. For example, he recalls writing about a young man at the Jet Propulsion Laboratory who, though virtually unknown, played a crucial role in the first moon landing's success by confidently dismissing a false alarm.
The first sentence of an obituary serves as a hook that captures attention while framing the subject's importance. Roberts highlights one of his favorite opening lines from an obituary he wrote about Jesus as if it were penned in 33 AD, illustrating how to balance descriptive detail with narrative momentum that invites readers into the subject's journey from obscurity to influence.
Roberts insists that obituaries are not about death—death is relegated to a single sentence—but rather function as celebrations of life. These narratives often bring to light little-known figures who have made exceptional contributions yet remained anonymous, transforming the genre into an assignment to discover and honor the quietly extraordinary.
Obituary journalism presents unique editorial and ethical decisions in both who is memorialized and how a life is represented. Insights from Roberts and editor Eyder Peralta shed light on these continual challenges.
Roberts highlights the daunting scale of choices facing obituary editors: approximately 150,000 deaths occur worldwide each day, but The New York Times typically has room for just three or four obituaries daily. Editors must judge the newsworthiness of lives across vast fields and accomplishments. The paper has also expanded its scope to include fictional characters like Hercule Poirot, animals like Gus the neurotic polar bear, and even inanimate objects, reflecting evolving notions of what is worthy of remembrance.
Crafting an obituary requires careful ethical consideration of which life elements to highlight. Peralta points out that while family-written obituaries may avoid unflattering details, news obituaries must sometimes include controversies or indiscretions. Roberts illustrates this through his experience writing Charles Rangel's obituary, where he chose to mention a late-career ethics violation deeper within the article rather than in the opening, ensuring that one setback didn't overshadow decades of historic accomplishment. Such placement decisions carry significant weight in shaping public memory.
Roberts reflects on the nature of fame, the impermanence of recognition, and the true measure of a life's impact.
Roberts observes that public perception of legacy can shift dramatically over time, recalling how George H.W. Bush was considered a "loser" after his reelection defeat but was hailed as an elder statesman upon his death. He illustrates the misalignment between celebrity and genuine impact with a philosophical question: Who is greater, Hannibal or the anonymous inventor of the spade? He casts his vote for the creator of the spade, emphasizing the enduring impact of unheralded contributors over celebrated figures.
Roberts stresses that every person leads a life rich with significance, whether or not they achieve public renown. He recalls how the New York Times' "Portraits of Grief" after 9/11 and COVID-19 coverage revealed the irreplaceable presence of individuals like postal workers and teachers—people who may be overlooked but whose absence leaves a profound void. Roberts believes that if a significant story cannot be found in someone's life, the shortcoming lies with the writer, not the individual. For him, the task is to recognize and convey the inherent value present in every life.
1-Page Summary
Sam Roberts discusses the art and methodology behind crafting obituaries, emphasizing their role not as mere announcements of death but as compelling mini-biographies that celebrate life and illuminate the overlooked yet transformative moments in individual histories.
Sam Roberts describes his primary goal in obituary writing as finding the "rosebud moment" in a person's life—the turning point that changed their direction and ultimately shaped their legacy. He explains that this term comes from Orson Welles' film Citizen Kane, where "Rosebud" evokes a key memory of innocence and formative change. In obituaries, the rosebud moment marks the instance or epoch that makes a life worthy of broader notice and reflection. Roberts seeks out these pivotal experiences and achievements that not only define individuals but also highlight their contributions, sometimes previously unrecognized. For example, he recalls writing about a young man at the Jet Propulsion Laboratory who, virtually unknown, played a crucial role in the success of the first moon landing by confidently dismissing a false alarm, a decision with far-reaching impact.
The first sentence of an obituary is vital, serving as a hook that both captures the reader’s attention and frames the subject's importance through careful language and narrative strategy. Sam Roberts highlights one of his favorite opening lines from an obituary he wrote about Jesus as if it were penned in 33 AD: “Jesus of Nazareth, a Galilean carpenter turned itinerant minister, whose appeals to piety and repute as a healer had galvanized a growing contingent of believers, died on Friday after being crucified just outside Jerusalem, only days after his followers had welcomed him triumphantly to the city as the anointed one and the son of David.” This example illustrates the balan ...
The Craft and Technique of Writing Obituaries
Obituary journalism presents editors and writers with unique editorial and ethical decisions in both who is memorialized and how a life is represented. Insights from seasoned obituarists like Sam Roberts and editor Eyder Peralta shed light on the continual challenges of selection and balance in this journalistic craft.
Sam Roberts highlights the daunting scale of choices facing obituary editors: an average of 150,000 deaths occur worldwide each day, but The New York Times typically has room to publish just three or four obituaries daily. Editors must therefore judge the newsworthiness of lives led across a vast range of fields and accomplishments, making difficult decisions about who is recognized with a published obituary and who is not.
The evolution of commemorations at The Times extends beyond traditional figures. Roberts notes that the paper has published obituaries for fictional characters such as Hercule Poirot, for animals like Gus the neurotic polar bear at the Central Park Zoo, and even, recently, for inanimate objects such as a vacuum cleaner belonging to Senator Chuck Grassley. This expanded scope reflects changing notions of what—and who—is deemed worthy of reflection and remembrance, challenging traditional definitions of significance in obituary journalism.
The process of crafting an obituary also requires careful ethical consideration of which elements of a person’s life to highlight. Eyder Peralta points out that while family-written obituaries may avoid unflattering details, news obituaries must sometimes include controversies or indiscretions, as notoriety itself can be newsworthy. The challenge lies in how to weigh personal failings, mistakes, and even crimes against the full measure of a lifetime’s achievements.
Editorial and Ethical Challenges in Obituary Journalism
Sam Roberts reflects on the nature of fame, the impermanence of recognition, and the true measure of a life's impact, drawing from his career as an obituary writer and the lessons learned from major tragedies.
Roberts observes that public perception of legacy can shift dramatically over time. He recalls how George H.W. Bush was considered a "loser" after his defeat for reelection, yet upon his death, he was hailed as an elder statesman. This transformation highlights the fleeting and mutable nature of fame and recognition.
Roberts further illustrates the misalignment between celebrity and genuine impact with a philosophical question: Who is greater, Hannibal—known for his historic military campaigns—or the anonymous inventor of the spade? He casts his vote for the creator of the spade, emphasizing the enduring, practical impact of unheralded contributors over the celebrated deeds of military leaders or celebrities.
Roberts stresses that every person leads a life rich with significance and meaning, whether or not they achieve public renown. He recalls how the New York Times’ "Portraits of Grief," published after 9/11, and coverage of lives lost to COVID-19 revealed the irreplaceable presence of individuals such as postal workers, teachers, or neighbors—people who may be overlooked bu ...
Philosophical Insights About Life, Legacy, and Notability
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