Podcasts > NPR's Book of the Day > In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

By NPR (podcasts@npr.org)

In this episode of NPR's Book of the Day, V. E. Schwab discusses her collaborative thriller about seven midlist writers competing to finish a deceased bestselling author's final manuscript on a remote Scottish island. The conversation explores the financial struggles of midlist authors—writers who once formed publishing's backbone but now face a collapsed middle market—and how these challenges shaped the novel's premise.

Schwab and her co-author Kat Clark explain their structured collaborative writing process and their decision to publish under the pseudonym Evelyn Clark. This pen name provided creative freedom to critique the publishing industry openly and explore new territory beyond their established brands. Schwab also discusses her approach to crafting endings, working backwards from the conclusion and layering multiple twists to keep readers guessing until the final revelation.

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

1-Page Summary

Premise: Midlist Writers Solve Murder Mystery Finishing Dead Author's Manuscript on Scottish Island

The novel centers on seven midlist writers invited to Scottish island owned by Arthur Fletch, a mega-bestselling thriller writer known for mind-blowing plot twists. After Fletch's death, his incomplete final manuscript becomes the focus of an unusual contest, with his publisher seeking an ending worthy of Fletch's legacy.

Story Concept and Island Setting

Seven authors from different genres—young adult, romance, science fiction, horror, and others—are summoned to Fletch's private island to collaboratively finish his final manuscript. The publisher hopes their diverse storytelling approaches will inspire a conclusion with the shock value Fletch was known for.

The remote Scottish island setting forces the writers into isolation, heightening stakes and tension. The 72-hour deadline is further complicated by dramatic weather shifts from sunny conditions to dangerous storms. The manor itself, modified by Fletch to suit his eccentric tastes, becomes a character reflecting his larger-than-life presence.

The prize is substantial: the winner receives payment, a three-book contract with Fletch's prestigious publisher, and exclusive marketing resources that could revitalize their midlist careers.

The Collapse and Financial Struggles of Midlist Authors

V. E. Schwab explains that midlist authors were once publishing's backbone—writers who sold respectable numbers and earned enough to make a living without blockbuster fame. Over time, this middle category has collapsed, leaving many authors struggling financially. Kate Newhouse, cited by Scott Simon and Schwab, exemplifies this hardship, reportedly surviving on day-old pastries rather than earning a livable wage. The erosion of steady midlist income forces writers into precarious positions, mirroring broader challenges within the publishing industry.

How V.E. Schwab and Kat Clark Developed a Unified Voice In Collaborative Writing

Schwab and Clark's co-authoring partnership developed organically from friendship and publishing frustrations, not premeditation. Despite Clark swearing never to write another book and Schwab vowing never to co-write, Schwab convinced Clark to join the project.

Their collaborative process was highly structured, approaching the book like building a house with blueprints. They worked scene by scene, with one drafting and the other revising until both were satisfied. This iterative method ensured a seamless product where readers couldn't detect where one writer ended and the other began.

To further unify the narrative voice, they published under the pseudonym Evelyn Clark. This persona allowed them to present a novel with a distinctive voice separate from either author's established style, avoiding any tonal shifts that could reveal individual contributions.

Crafting Endings: Working Backwards and Structuring Twists

Schwab explains that she writes all her books backwards from the ending, treating it as the core from which all other narrative elements proceed. Their latest novel features multiple layered endings that Schwab likens to a magician's tricks. The first two endings are crafted for readers to anticipate, lulling them into confidence, while the third final ending is constructed to be impossible to predict. This approach ensures that while readers may feel they've unraveled the initial twists, the ultimate conclusion remains unexpected and impactful.

Creative Freedom of the Evelyn Clark Pseudonym

The pseudonym provides both authors with unique creative freedom and protection. It shields them to voice candid observations about the publishing world without fearing direct personal repercussions. Clarke explains that using the Evelyn Clark identity introduces vital distance, making criticism feel less personal since it's attached to the pseudonym rather than their established names.

The collaborative pen name also lets both writers explore beyond career-imposed limits. Schwab breaks free from expectations tied to her fantasy brand by excluding magical elements, while Clarke returns to writing without psychological baggage. The pseudonym offers a fresh perspective unburdened by previous successes or established reader expectations.

1-Page Summary

Additional Materials

Counterarguments

  • The premise of seven writers collaborating to finish a manuscript in a high-stakes contest may strain plausibility, as real-world publishers rarely use such methods to complete unfinished works.
  • The depiction of midlist authors' financial struggles, while accurate for some, may not represent the experiences of all midlist writers, as some continue to find sustainable careers through diverse income streams or self-publishing.
  • The use of a pseudonym to unify narrative voice and avoid tonal shifts is not unique to this project; many collaborative works employ similar strategies, so it may not be as innovative as implied.
  • The claim that the midlist has "collapsed" could be challenged by pointing to the rise of independent publishing and digital platforms, which have created new opportunities for midlist and niche authors.
  • The narrative device of multiple layered endings, with the final twist being "impossible to predict," may risk alienating readers who prefer more organic or foreshadowed resolutions.
  • The assertion that the pseudonym provides protection for candid criticism of the publishing industry may be overstated, as industry insiders and attentive readers can often deduce the real authors behind a pen name.
  • The idea that writing backwards from the ending is a superior or essential method is subjective; many successful authors use different approaches to plotting and structure.

Actionables

  • you can create your own mini writing challenge by setting a 72-hour deadline to finish a story with a surprising twist, using only prompts from different genres to push your creativity and see how blending styles changes your narrative voice; for example, combine a romance prompt with a thriller setting and a sci-fi twist, then share your story with friends for feedback on unpredictability.
  • a practical way to experiment with creative freedom is to write a short story or essay under a made-up pseudonym, allowing yourself to tackle topics or styles you usually avoid, and notice how this distance affects your willingness to take risks or critique familiar systems.
  • you can reflect on your personal or professional routines by identifying one area where outside expectations or past successes limit your choices, then intentionally try a new approach that ignores those pressures—such as reading a genre you’ve never tried, cooking a dish from a completely different cuisine, or starting a hobby with no concern for skill level or outcome.

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

Premise: Midlist Writers Solve Murder Mystery Finishing Dead Author's Manuscript on Scottish Island

The novel revolves around seven midlist writers invited to the secluded Scottish island of Arthur Fletch, a mega-best-selling thriller writer known for his mind-blowing plot twists. After Fletch's death, his incomplete final manuscript becomes the focus of an unusual literary contest, as the publisher seeks an ending worthy of Fletch’s legacy.

Story Concept: Authors From Varied Genres Finish a Late Literary Icon's Last Work

Seven Authors Invited To Scottish Island to Finish Fletch Manuscript

Seven authors, each representing a different genre—young adult, romance, science fiction, horror, a debut author, and a crime-writing duo—are summoned to Fletch’s private island. The goal is to collaboratively finish Fletch’s final, unfinished manuscript.

Arthur Fletch's Shocking Twists Made Him Hard to Follow

Arthur Fletch’s reputation was built on epic, unpredictable twists. With his sudden death, his publisher grows desperate to find not just a mystery or thriller writer, but anyone who can deliver a conclusion with the same shock value and creative ingenuity as Fletch himself.

Writers' Diverse Backgrounds Inspire a Twist Worthy of the Late Author's Legacy

By gathering writers from across genres, the publisher hopes that their different perspectives and storytelling tools will inspire new directions. This, in turn, increases the odds of achieving the kind of mind-bending conclusion that would honor Fletch’s style and satisfy his readers.

Island Setting Adds Tension and Constraints Essential to Mystery

Remote Scottish Island Traps Writers, Forcing Confrontation

The remote Scottish island setting ensures that the participants are isolated, eliminating any easy escape and forcing the writers to confront both the manuscript and each other. The lack of a way out heightens the stakes, making every interaction and revelation crucial to the story.

Scottish Weather: From Beautiful Begins to Catastrophic Storms in 72-hour Writing Deadline

The Scottish climate plays a critical role; the writers arrive in beautiful, sunny weather, but within their 72-hour deadline, they face dangerous and shifting storms. This drastic change in conditions amplifies both the drama and the urgency as they work against the clock.

The House Mirrors the Eccentric Bestselling American Author's Tastes, Reflecting His Outsized Personality and Influence

The manor on the island, purchased and modified by Fletch to suit his whims, becomes a character of its own. The house is fille ...

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Premise: Midlist Writers Solve Murder Mystery Finishing Dead Author's Manuscript on Scottish Island

Additional Materials

Clarifications

  • "Midlist writers" are authors whose books sell moderately well but do not become bestsellers. They often have steady but limited income and recognition. These writers typically have established careers but lack widespread fame or major commercial success. Midlist status implies they are respected but not top-tier in the publishing industry.
  • Arthur Fletch's status as a mega-best-selling thriller writer means he has a large, dedicated fanbase expecting high-quality, suspenseful stories. His style is known for complex, unexpected plot twists that redefine the narrative and surprise readers. This makes finishing his manuscript challenging, as the ending must match his unique storytelling to satisfy fans and uphold his legacy. His influence shapes the story's tension and the writers' pressure to deliver a worthy conclusion.
  • A manuscript is the original handwritten or typed version of a writer's work before it is published. An incomplete manuscript means the story is unfinished, lacking an ending or key parts. This matters because readers and publishers expect a complete narrative, especially from a famous author. Finishing it requires creativity to match the original style and satisfy audience expectations.
  • A literary contest to finish a deceased author’s work is a competition where writers attempt to complete an unfinished manuscript left by the late author. This practice honors the original author’s legacy while offering fresh creative interpretations. Publishers use such contests to find a suitable ending that matches the original style and satisfies fans. It also provides opportunities for emerging or midlist authors to gain recognition and career advancement.
  • Plot twists are unexpected changes in a story's direction that surprise the reader. They challenge assumptions and reveal new information that alters the narrative's meaning. "Mind-blowing" or "epic" twists are especially clever or shocking, leaving a strong emotional impact. Such twists keep readers engaged and make a story memorable.
  • Different genres offer unique storytelling techniques and perspectives that can enrich a thriller's plot. For example, science fiction might introduce innovative concepts, while romance can deepen character motivations. Horror elements can heighten suspense, and young adult fiction often emphasizes emotional resonance. Combining these strengths can create a more complex and surprising narrative.
  • The isolated Scottish island setting creates a closed environment that intensifies psychological pressure and interpersonal conflict. It limits external distractions, forcing characters to focus solely on the manuscript and each other. The isolation also symbolizes the characters' emotional and creative seclusion. Additionally, the island’s unique cultural and natural atmosphere influences the story’s mood and themes.
  • Scottish weather is known for its rapid and unpredictable changes, often shifting from calm and sunny to severe storms quickly. This volatility creates a natural pressure cooker environment, intensifying the characters' stress and limiting their options. The worsening weather physically traps the writers, symbolizing mounting obstacles and urgency to complete the manuscript. It also mirrors the escalating tension and chaos within the group as the deadline approaches.
  • The manor house symbolizes Arthur Fletch’s unique character and creative spirit through its eccentric design and personalized features. It acts as a physical extension of his mind, embodying his unpredictable and larger-than-life nature. The house’s atmosphere influences the writers’ emotions and decisions, intens ...

Counterarguments

  • The premise relies on the trope of writers being isolated to solve a mystery, which has been used in various forms before and may not feel entirely original to some readers.
  • The idea that writers from different genres can easily collaborate to produce a cohesive and satisfying ending may underestimate the challenges of blending distinct writing styles and genre conventions.
  • The assumption that a group of midlist authors can collectively match the unique voice and twist-driven style of a mega-bestselling author like Fletch could be seen as unrealistic.
  • The high-stakes contest and lucrative rewards may not accurately reflect the realities of the publishing industry, where such opportunities are rare for midlist authors.
  • The use of a remote, storm-beset island as a setting, while atmospheric, could be viewed as a cliché in the mystery ...

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

The Collapse and Financial Struggles of Midlist Authors

Midlist Authors: Once Publishing's Backbone, now Struggling

V. E. Schwab explains that midlist authors were once the backbone of the publishing industry. These writers didn't achieve massive bestseller status, but they were far from failures. They represented anyone in the middle—authors who sold respectable numbers of books and earned enough to make a living without the pressure or visibility that comes with blockbuster fame. Over time, however, this middle category has collapsed. The industry has shifted in a way that those who once made ends meet—selling enough to get by but not achieving runaway sales—now face increasing difficulty sustaining their careers.

Midlist Writers Face Economic Hardship and Precarious Careers Reflecting Publishing Challenges

The decline of the midlist has left many authors struggling financially. Kate Newhouse, a writer cited by Scott Simon and V. E. Schwab, exemplifies this hardship: she reportedly survives on day-old pastries rather than earn ...

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The Collapse and Financial Struggles of Midlist Authors

Additional Materials

Clarifications

  • Midlist authors are writers whose books sell moderately well but do not become bestsellers. They provide consistent revenue and stability for publishers between blockbuster hits and lesser-known works. Historically, midlist authors helped sustain diverse literary markets and allowed publishers to take risks on varied genres. Their decline reduces publishing diversity and limits opportunities for emerging or niche writers.
  • V. E. Schwab is a bestselling author known for her fantasy novels and deep understanding of the publishing industry. Her perspective matters because she has firsthand experience as a successful writer navigating the challenges authors face. She often speaks publicly about the realities of writing careers, lending credibility to her insights. Schwab's views highlight the struggles of midlist authors from an insider's point of view.
  • The "midlist category collapse" refers to the shrinking number of moderately successful authors who earn steady income without blockbuster hits. This shift is caused by publishers focusing more on bestsellers and celebrity authors, reducing investment in mid-tier writers. Market changes like digital disruption, retail consolidation, and algorithm-driven sales also concentrate attention on fewer titles. As a result, midlist authors face fewer publishing opportunities and diminished financial stability.
  • Historically, midlist authors provided consistent revenue and diversity to publishers without needing blockbuster sales. They helped maintain a stable publishing ecosystem by filling catalogs with reliable, moderate sellers. Today, the rise of blockbuster-focused marketing and digital platforms has marginalized midlist authors. This shift reduces publishers' willingness to invest in midlist writers, leading to fewer opportunities and financial instability for them.
  • The publishing industry has shifted toward blockbuster bestsellers and celebrity authors, reducing support for midlist titles. Advances and royalties for midlist authors have decreased, making income less reliable. Marketing budgets focus on potential bestsellers, limiting exposure for midlist books. Additionally, digital and self-publishing have changed revenue streams, often favoring high-volume or niche markets over steady midlist sales.
  • Midlist authors today face reduced advances and royalties due to publishers focusing on blockbuster titles. The rise of digital self-publishing and online retail has increased competition, lowering traditional sales. Marketing ...

Counterarguments

  • The rise of self-publishing and digital platforms has provided new opportunities for midlist authors to reach readers directly and potentially earn higher royalties than through traditional publishing.
  • Some midlist authors have successfully diversified their income streams through teaching, speaking engagements, freelance writing, or related creative work, mitigating financial hardship.
  • The publishing industry has always been competitive and unpredictable, and economic insecurity is not unique to the current era or to midlist authors.
  • The focus on blockbuster titles may reflect changing consumer preferences and market realities, rather than ...

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

How V.E. Schwab and Kat Clark Developed a Unified Voice In Collaborative Writing

Co-writing Decision Stemming From Friendship and Publishing Frustrations, Not Premeditation

V.E. Schwab and Kat Clark developed their co-authoring partnership organically, with no prior intention to write together. Schwab recalls venting to Clark about publishing frustrations over many years of friendship. Schwab then pitched a quirky thriller idea to Clark, initially suggesting that Clark write the screenplay adaptation. Despite both having made strong professional commitments—Clark swearing never to write another book after leaving publishing in 2018, and Schwab vowing never to co-write a novel or write anything without magical elements—Schwab soon realized the project required more than just a screenplay. Returning to Clark, Schwab declared that Clark would also need to co-write the book itself. Although Clark initially refused, Schwab convinced her by promising it would be fun, leading to the partnership.

Unconventional Structural Approach Preventing Detection of Writer Shifts

Co-authors Built Their Novel Like a House Using Blueprints and Plans

Schwab explains that their collaborative process was highly structured. They approached the book as if building a house, first making a blueprint.

Methodical Scene-By-scene Writing Process

The authors proceeded room by room, laying down the structure scene by scene. One would draft a section, decorating it with details and style, while the other would then revise and alter those elements until both were satisfied.

Authors Revised Each Other's Work Until Satisfied With Each Scene's Execution

This iterative process continued for every part of the book, with each author layering their voice over the other's work until the final scene met their shared standards.

Integrated Approach Ensures Seamless Product

By following this method, the co-authors ensured their novel displayed a unified and seamless narrative, making it impossible for readers to detect where one writer ended and the other began, even though this way of working proved more time-consuming. ...

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How V.E. Schwab and Kat Clark Developed a Unified Voice In Collaborative Writing

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Counterarguments

  • The highly structured, iterative process described may stifle spontaneity or creative risk-taking, potentially leading to a more homogenized or less dynamic narrative.
  • Publishing under a pseudonym to mask individual voices could be seen as diminishing the unique strengths and perspectives each author brings, rather than celebrating their differences.
  • The time-consuming nature of their method might not be practical or sustainable for all co-authors, especially those with tighter deadlines or other commitments.
  • Some readers and critics value the distinctiveness that multiple authorial voices can bring to a collaborative work, ...

Actionables

  • you can team up with a friend who shares your creative interests and frustrations to brainstorm a project idea, then set aside one hour each week to co-develop it, alternating who leads each session so both voices shape the outcome equally; for example, one week you outline a story together, the next week your friend drafts a scene while you revise, and you swap roles the following week.
  • a practical way to ensure a unified tone in a joint project is to create a shared style guide with your collaborator, listing preferred vocabulary, sentence structures, and mood references, then both review and update it after each work session to keep your voices aligned as you ...

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

Crafting Endings: Working Backwards and Structuring Twists

Narrative Structure Shaped by Schwab's Backward Writing Approach

V. E. Schwab explains that she writes all of her books backwards from the ending, always knowing the conclusion before she begins writing. She describes her obsession with endings as the very reason she writes stories, treating the ending as the core from which all other narrative elements proceed. With the destination in mind, Schwab carefully structures each part of the narrative to guide readers towards the ending, shaping every story element and twist with the conclusion as her guidepost.

The Novel's Multiple, Layered Endings Resemble a Magician's Performance, Mixing Anticipated Twists With Unpredictable Ones

Schwab’s latest novel features multiple layered endings that she likens to a magician’s tricks. She sets up the structure so that there are three endings. The first two endings are crafted for readers to anticipate, much like how a magician intentionally reveals the mechanics of initial tricks to convince the audience they understand the performance. This serves to lull readers into believing they've figure ...

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Crafting Endings: Working Backwards and Structuring Twists

Additional Materials

Counterarguments

  • Writing a novel backwards from a predetermined ending can sometimes make the narrative feel overly constructed or predictable, as readers may sense the story is being manipulated to fit a specific conclusion.
  • Focusing too heavily on the ending as the core of the story might limit organic character development or spontaneous plot evolution, potentially sacrificing depth or authenticity in favor of structure.
  • Layered or multiple endings, while potentially thrilling, can risk confusing or overwhelming readers if not executed with clarity and purpose.
  • Intentionally lulling readers into a false sense of understanding with anticipated twists may frustrate some readers who prefer more straightforward storytelling or who feel misled by narrative red herrings.
  • The magician analogy, while evocative, ...

Actionables

  • you can plan any project or goal by first writing out your ideal outcome or result, then working backwards to map out the steps and decisions needed to reach that specific ending, ensuring every action you take aligns with your desired conclusion; for example, if you want to host a memorable dinner, imagine the final moments you want guests to experience, then design the menu, activities, and atmosphere to build toward that moment.
  • a practical way to surprise yourself and others in everyday tasks is to set up a sequence of predictable steps or routines, then intentionally introduce an unexpected twist at the end that challenges assumptions or adds delight; for instance, if you regularly send thank-you notes, add a small, creative gift or a personalized message at the end that no one would expect.
  • you can experiment with layering outcomes in y ...

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In 'The Ending Writes Itself,' a contest to complete a manuscript turns deadly

Creative Freedom of the Evelyn Clark Pseudonym: Distance, Liberation, and a Fresh Perspective

The use of the pseudonym Evelyn Clark by V.E. Schwab and Cat Clarke provides both authors with a unique sense of creative freedom and protection, opening new avenues for commentary, experimentation, and emotional detachment from their work.

Pseudonym Shields Writers for Provocative Commentary

Attributing industry frustrations and criticisms to the fictional persona of Evelyn Clark allows Schwab and Clarke to voice candid observations about the publishing world without fearing direct personal repercussions. The pseudonym transforms personal grievances into thoughtful commentary, enabling readers to hear unfiltered perspectives that are not directly linked to Schwab or Clarke themselves. This shield of fiction creates space for more provocative or challenging insights and observations.

Collaborative Pen Name Reduces Emotional Risk and Personal Stakes In Releasing Work

Cat Clarke explains that using the Evelyn Clark identity introduces a vital layer of distance, reducing the intensity of any criticism received. If the book faces negative reactions, the critiques are attached to Evelyn Clark rather than to either V.E. Schwab or Cat Clarke by name. This detachment makes any criticism feel less personal, so it does not threaten their reputations or identities as established literary figures. The emotional risk and personal stakes associated with releasing a new work are thus mitigated by the buffer of the collaborative persona.

Pseudonyms Let Writers Creatively Explore Beyond the Constraints of Their Es ...

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Creative Freedom of the Evelyn Clark Pseudonym: Distance, Liberation, and a Fresh Perspective

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Counterarguments

  • Using a pseudonym may reduce accountability, as authors can distance themselves from the consequences of their commentary or creative choices.
  • Readers may feel misled or manipulated if the use of a pseudonym is not transparent, potentially undermining trust.
  • The emotional distance provided by a pseudonym might also limit the authenticity or vulnerability that some readers value in an author’s work.
  • Established authors leveraging a pseudonym for creative freedom may still face scrutiny if their true identities are revealed, thus not fully escaping expectations or criticism.
  • The collaborative pseudonym could dilute indivi ...

Actionables

  • You can create a private alter ego for your creative projects to experiment with new styles or topics without worrying about your personal reputation; for example, set up a separate email and folder for this persona, and use it to write, draw, or brainstorm ideas you wouldn’t normally pursue under your own name.
  • A practical way to distance yourself emotionally from feedback is to assign a playful nickname to your inner critic and imagine all criticism is directed at that character, not you; when you receive feedback, mentally reroute it to your alter ego, which helps you process comments more objectively and reduces personal sting.
  • ...

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