In this episode of NPR's Book of the Day, fourth-generation owners of Russ & Daughters discuss their New York City appetizing store's century-long history. Starting as a humble herring pushcart, Joel Russ built what would become one of the first U.S. businesses to include "and Daughters" in its name, breaking from the traditional "and Sons" convention by bringing his three daughters into the business.
The episode explores how Russ & Daughters maintains its cultural traditions while adapting to a changing city. Topics include the distinction between appetizing stores and delis, the art of hand-slicing smoked salmon, and the store's role as a community anchor. The current owners share their perspectives on preserving their family's legacy while looking toward future generations, and explain how the store connects people to their heritage through food.

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Over a century ago, Joel Russ started as a humble street vendor selling herring from a pushcart before establishing what would become Russ & Daughters on New York's Lower East Side. In a progressive move for the time, Russ enlisted his three daughters to help run the business, making it among the first U.S. businesses to include "and Daughters" in its name rather than the traditional "and Sons."
As an appetizing store, Russ & Daughters specializes in fish and dairy products, adhering to Jewish dietary laws that separate these items from meat products found in traditional delis. The store is particularly celebrated for its extensive selection of cold-smoked salmon, offering 12 to 13 different varieties.
Niki Russ Federman demonstrates that salmon slicing at Russ & Daughters is an intricate art form requiring extensive training. Each slicer completes a three-month apprenticeship to master the technique of cutting salmon so thin it's nearly translucent, enhancing both flavor and texture in ways machine-slicing cannot achieve.
Now in its fourth generation of family ownership, Russ & Daughters is operated by cousins Niki Russ Federman and Josh Russ Tupper. They've expanded the business while maintaining its traditional values, with hopes of eventually passing it to a fifth generation.
Niki Russ Federman describes the store as more than just a shop—it's a "food of memory" that connects people to their heritage. The establishment has inspired many, including Justice Ruth Bader Ginsburg, who saw the store's name as an early symbol of women's potential in business. In an era of rapid urban change, Federman notes that Russ & Daughters serves as a vital community anchor, preserving cultural traditions and maintaining a sense of place in New York's evolving landscape.
1-Page Summary
Russ & Daughters, the iconic New York City eatery, has a rich history extending back over a century, with its roots on the bustling Lower East Side.
Over a century ago, Joel Russ began his journey into entrepreneurship as a street vendor with a pushcart. His business started with selling Schmaltz herring, a type of cured and salted fish. From these humble beginnings, Joel Russ worked hard to carve out a niche for his goods.
The business that would eventually become known as Russ & Daughters did not always bear that title. It went through various names, one of the earliest being Russ's Cut Rate Appetizing. Joel Russ's great-grandfather, presumably himself, was part of a competitive landscape of appetizing stores in the Lower East Side, each jockeying for the attention and loyalty of customers.
As his business gr ...
History and Origins of Russ & Daughters
There's an emphasis on the expertise of Josh and Niki when it comes to the appetizing items that Russ & Daughters provides. The store stands out as an appetizing store, a concept rooted in Jewish dietary laws that separate fish and dairy products from the smoked and cured meats typically found at a delicatessen.
The distinction between an appetizing store and a deli is informed by Jewish dietary customs, where fish and dairy cannot be mixed with meat. Russ & Daughters operates under these culinary guidelines, focusing on a specific niche that caters to those who want to enjoy high-quality, kosher-style fish and dairy products.
Russ & Daughters: Appetizing Store vs. Deli
Niki Russ Federman reveals the precision and dedication necessary to master the slicing of salmon at the iconic Russ & Daughters.
At Russ & Daughters, the esteemed delicatessen in New York, the act of slicing salmon is elevated to an artform necessitating expertise and finesse.
Niki Russ Federman demonstrates the meticulous process of slicing salmon, guiding the knife across the flesh with careful, slow strokes. Scott Simon observes as Federman illustrates how the thinness of the slice and the precise angle contribute to the subtlety of flavor and texture—an experience that thicker or machine-sliced pieces cannot replicate. The expert team of "slicers" at Russ & Daughters accomplish their craft with such fine accuracy that the finished product is almost translucent, allowing one to read the fine print on a cell phone contrac ...
The Artistry and Craft of Hand-Slicing Smoked Fish
Russ & Daughters stands as a century-old institution on New York's Lower East Side. Currently, it is cherished and operated by cousins Niki Russ Federman and Josh Russ Tupper, making them the fourth generation of the Russ family to helm the family enterprise. Their tenure continues a tradition of craftsmanship passed down through generations, as exemplified by their Great Aunt Hattie, who was renowned for her skill in cutting fish.
Niki discusses how Russ & Daughters serves as a "food of memory", connecting people to their heritage and personal past through its offerings. The dishes act as time portals, evoking deep-rooted nostalgia and recollections for those who partake. Niki and Josh inherited the family business from Niki's parents, and they've since expanded with the opening of the Russ & Daughters Cafe. Their commitment to ...
Family Legacy: Generational Ownership of Russ & Daughters
Russ & Daughters stands as a Lower East Side cultural icon deeply interwoven with the Jewish immigrant experience, acting as a community and culinary anchor by preserving tradition and a sense of place through times of rapid change.
Niki Russ Federman elucidates the significance of Russ & Daughters not just as a shop, but as a conduit to heritage and history. She speaks about the store serving as a time portal, where the food acts as an anchor that connects customers to their ancestors and personal stories. Over the counter, people share tales of their forebears and relationships with the store, highlighting its resonance across generations.
For instance, Justice Ruth Bader Ginsburg, a lifelong patron, once shared how the name "Russ & Daughters" inspired her as a child, instilling the belief that women could be as pivotal to a business as men. This reflects the transformational nature of the shop, transcending commerce to inspire and affect societal viewpoints.
The significance of Russ & Daughters is rooted in its ability to evoke deeply personal memories through its offerings. Niki Russ Federman discusses how specific foods, like Matzah Br'ei, are tied not only to the shop's history but also to the intimate family customs and practices of its customers. An anecdote highlights the patrons' endeavors to recreate the flavors from memory, underscoring the establishment's important role in maintaining and honoring individual and collective pasts.
Federman mentions that for many, Russ & Daughters is akin to a pilgrimage site, one that allows them to trace their family's stories back to the neighborhood, emphasizing that each day at the shop is a powerful reminder of the value the pl ...
Cultural and Community Significance of Russ & Daughters
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