Podcasts > NPR's Book of the Day > Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

By NPR (podcasts@npr.org)

In this NPR's Book of the Day episode, author Jeff Kinney discusses the creative process and influences behind his "Diary of a Wimpy Kid" series, which has sold 300 million copies in 49 languages. He explains how he developed Greg Heffley as an intentionally flawed character who helps readers laugh at their own imperfections, and describes his methodical approach to writing, which involves selecting around 300 jokes from thousands of possibilities for each book.

Kinney shares insights about the series' broad appeal, noting how the books' visual style and outline-style character design make reading feel like entertainment and help readers worldwide connect with the stories. He also discusses his influences, including Charles Schulz's Peanuts and Gary Larson's The Far Side, and explains how their work shaped his minimalist drawing style and character development approach.

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

1-Page Summary

Character Development and Inspiration Behind Greg Heffley

Jeff Kinney reveals that his popular character, Greg Heffley, was intentionally created as a flawed, relatable figure rather than a heroic protagonist. Kinney explains that Greg functions like a stand-up comedian, allowing readers to laugh at their own imperfections through his experiences. The character's physical appearance directly mirrors Kinney's own childhood self-image as a "wimpy kid," deliberately contrasting with the idealized physiques often seen in action figures.

Kinney's Writing Process

For each Wimpy Kid book, Kinney generates thousands of potential jokes, carefully selecting around 300 for the final version. This meticulous process ensures that only the most impactful humor makes it to publication, demonstrating his commitment to quality storytelling.

Humor and Jokes in "Party Pooper"

In his 20th installment, "Party Pooper," Kinney crafts a comedic critique of extravagant children's birthday celebrations. The book features memorable moments like Greg's mirror-flexing scene, appearances by the aptly named Hopeless the Clown, and a humorous birthday cake mishap involving misinterpreted allergy warnings.

Reasons for Wimpy Kid Series' Lasting Appeal

The series' remarkable success—300 million books sold in 49 languages—stems from several factors, according to Kinney. He attributes this widespread appeal to the books' visual style, which makes reading feel like entertainment rather than work, and the outline-style character design that allows readers worldwide to see themselves in the stories. Kinney notes that Greg's timeless nature, deliberately avoiding modern technology references, helps maintain the series' relevance across generations.

Kinney's Influences

Kinney cites Charles Schulz's Peanuts as a major influence, particularly in the use of static, reliable characters. He also draws inspiration from Gary Larson's The Far Side, which demonstrated that effective humor doesn't require complex artistry. This influenced Kinney's decision to embrace a minimalist drawing style, which he believes has contributed significantly to the series' universal appeal.

1-Page Summary

Additional Materials

Actionables

  • You can create a character journal to explore and embrace your own imperfections, much like Greg Heffley's character allows readers to do. Start by writing short, daily entries from the perspective of a fictional version of yourself, highlighting both flaws and strengths in a humorous or exaggerated way. This can help you reflect on your own experiences and develop a more accepting attitude towards your imperfections.
  • Develop a minimalist comic strip using simple stick figures to tell a story or joke about everyday life. Focus on the content and humor rather than the artistic quality, similar to the approach of Gary Larson's The Far Side. Share these comics with friends or on social media to connect with others through shared laughter and simplicity.
  • Organize a "timeless" photo album or scrapbook that captures moments and memories without the presence of technology or brand-specific items. This can be a fun project that encourages you to focus on the emotions and stories behind the photos, creating a keepsake that remains relevant and relatable across generations, just as Kinney maintains Greg Heffley's timelessness by avoiding modern tech references.

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

Character Development and Inspiration Behind Greg Heffley

Jeff Kinney provides insights into the creation of his well-known character, Greg Heffley, revealing that Heffley's flawed nature and physical appearance are both deeply inspired by Kinney's own childhood experiences.

Greg Heffley Is an Exaggerated, Flawed Version of Jeff Kinney for Comedic Effect

Kinney aimed to shape a character that was far from perfect, relatable in his flaws, and not designed to be a heroic figure. Instead, Greg Heffley is conceived as a reflection of a stand-up comedian, a character through which audiences can see themselves, laughing at their imperfections and everyday challenges. Greg isn’t meant to be a role model but a source of entertainment and perhaps a mirror to the audience's own experiences.

Kinney Aimed to Create a Relatable, Stand-Up Comedian-Like Character, Not a Heroic or Perfect Protagonist

Kinney's intent was to create a character who, much like a stand-up comedian, discusses his shortcomings and thus becomes relatable to his young readers. Greg Heffley is this "funhouse mirror version" of Jeff Kinney himself, focusing on exaggerated flaws for comedic effect rather than presenting an idealized child hero.

Greg's Appearance Mirrors Kinney's Childhood Appearance

Kinney draws a direct connection between his childhood self and Greg Heffley regarding their physical appearance. He refers to himself as having been a "wimpy kid" and injects this self-perception into Greg's character.

Kinney Contrasts Greg's ...

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Character Development and Inspiration Behind Greg Heffley

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Clarifications

  • A "funhouse mirror version" means a character is a distorted reflection of a real person, exaggerating certain traits for effect. Like a funhouse mirror bends and twists your image, this character amplifies flaws or quirks to highlight humor or insight. It’s not an exact copy but a playful, exaggerated portrayal. This technique helps audiences recognize familiar traits in a new, entertaining way.
  • A stand-up comedian often shares personal flaws and everyday struggles to connect with the audience through humor. This approach makes characters more relatable by highlighting imperfections rather than ideal traits. It encourages self-reflection and laughter at common human experiences. Using this method in character development helps create authenticity and emotional engagement.
  • Action figures often represent idealized, muscular bodies that symbolize strength and heroism. By contrasting Greg's ordinary physique with these figures, Kinney highlights the unrealistic standards children may feel pressured to meet. This contrast emphasizes Greg's vulnerability and normalcy, making him more relatable. It also critiques societal expectations about physical appearance and masculinity.
  • "Wimpy kid" is a colloquial term used to describe someone who is physically weak, timid, or lacking in confidence, especially during childhood. It often implies a child who is not athletic or tough, and may be socially awkward or bullied. The phrase gained popularity through the "Diary of a Wimpy Kid" book series, which humorously portrays the struggles of an average, imperfect boy. It reflects common childhood insecurities and the feeling of being an un ...

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

Kinney's Writing Process, Including Joke Generation and Selection

Jeff Kinney, the celebrated author of the Wimpy Kid book series, has a meticulous approach to crafting the humor that has resonated with millions of young readers worldwide.

Kinney Crafts Thousands of Jokes for Each Wimpy Kid Book

Jeff Kinney is a prolific humorist; for each book in the Wimpy Kid series, he writes thousands of jokes. This process involves generating a vast pool of potential quips, gags, and funny scenarios, from which he will later curate the content for the book.

Selects the Best 300 Impactful Jokes per Book

Despite the abundance of material that Kinney conjures up during his writing process, he distills it down significantly when it comes time to finalize a book. From the multitude of jokes at his disposal, only about 300 are chosen ...

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Kinney's Writing Process, Including Joke Generation and Selection

Additional Materials

Clarifications

  • Jeff Kinney is an American author and cartoonist. He created the "Diary of a Wimpy Kid" series, which is popular among children and young adults. His books combine humor and relatable stories about middle school life. Kinney's work has had a significant impact on children's literature worldwide.
  • The Wimpy Kid book series follows the life of Greg Heffley, a middle school student navigating the challenges of adolescence. The books are written in a diary format, combining text and comic-style illustrations. They humorously depict everyday situations, school life, and family dynamics. The series is popular for its relatable characters and lighthearted storytelling.
  • In the context of Jeff Kinney's Wimpy Kid books, "jokes" include a mix of written jokes, humorous dialogue, funny situations, and comic-style illustrations. These elements work together to create a lighthearted and entertaining reading experience. The books combine text and drawings to convey humor visually and verbally. This blend appeals especially to young readers by making the story engaging and funny.
  • Jeff Kinney uses brainstorming sessions and free writing to generate jokes, often drawing from everyday experiences and observations. He may sketch ideas visually, as the Wimpy Kid series combines text and illustrations. Digital tools like word processors and note-taking apps help organize and refine his material. Collaboration with editors and test readers also influences which jokes are developed further.
  • Selecting only 300 jokes ensures the book remains focused and engaging without overwhelming readers. This curation helps maintain a consistent tone and pacing throughout the story. It also allows Kinney to prioritize quality over quantity, making each joke more impactful. Ultimately, this careful editing enhances the overall reading experience.
  • The criteria for "most impactful" jokes ...

Counterarguments

  • While Kinney's process ensures a high volume of jokes, it could be argued that quantity does not necessarily equate to quality, and the sheer number of jokes generated might not always lead to the best content.
  • The selection of 300 jokes to include in each book might not always capture the diversity of humor that appeals to a broad audience, potentially missing out on jokes that some readers might find funnier than the ones chosen.
  • The meticulous curation process might sometimes filter out humor that is more spontaneous or edgy, which could resonate with a different segment of readers who appreciate a less polished style of comedy.
  • Kinney's commitment to delivering the best poss ...

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

Humor and Jokes in Latest Book, "Party Pooper"

"Party Pooper" is the uproarious 20th installment in Jeff Kinney's beloved book series, serving a delightful critique of lavish children's birthday celebrations through comical situations and clever jokes.

Book "Party Pooper" Explores Extravagant Children's Birthday Parties

The story captures the absurdities of over-the-top parties as it swings from one comical event to another.

Humorous Situations and Jokes

An example of Kinney's humor is the moment when Greg attempts to impress by flexing in the mirror, only to confront the stark difference between his own body and the unrealistic physique of the action figures he admires—figures his mother often criticizes for their improbable body types. The humor extends to eccentric characters such as a disheartening clown named Hopeless the Clown, hi ...

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Humor and Jokes in Latest Book, "Party Pooper"

Additional Materials

Actionables

  • You can create a humorous photo series that parodies the extravagance of modern celebrations, using everyday items to mimic over-the-top party elements. For example, stage a 'fancy' dinner using mismatched dishes and plastic tablecloths, or create a 'luxury' spa day in your living room with homemade facemasks and bubble baths, sharing the images on social media to spark conversation about the simplicity of joy.
  • Organize a 'reverse' birthday party where guests bring items to donate to charity instead of gifts, turning the focus from consumption to contribution. Choose a local charity and ask guests to bring items that support the cause, such as books for a literacy program or pet supplies for an animal shelter, making the event meaningful and grounded.
  • Start ...

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

Reasons for Wimpy Kid Series' Lasting Appeal

The "Diary of a Wimpy Kid" series has found a global audience, boasting over 300 million books sold in 49 languages. Creator Jeff Kinney attributes the series' success to several factors, including its unique visual style and the universal relatability of his characters, particularly the series' flawed but compelling protagonist, Greg Heffley.

Diary of a Wimpy Kid Sells 300 Million Books In 49 Languages, Showing Universal Appeal

The immense sales figures of 300 million books across 49 languages showcase the series' universal appeal. Jeff Kinney believes the success lies primarily in the visual appeal of the series, remarking that the illustrated format makes the books look like fun rather than work, which resonates with children's affinity for visual storytelling.

Kinney Attributes the Series' Success To Its Visual Appeal and Relatable, Flawed Protagonist

Kinney notes that another reason for the series' widespread popularity is that the characters are designed as outlines. This allows children around the world to project themselves onto the characters and see themselves in the stories, no matter their cultural background. Additionally, the protagonist Greg often looks miserable on the covers, which readers might find appealing, with the im ...

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Reasons for Wimpy Kid Series' Lasting Appeal

Additional Materials

Clarifications

  • Jeff Kinney is an American author and cartoonist. He created the "Diary of a Wimpy Kid" series and writes and illustrates the books. Kinney developed the series initially as an online comic before publishing it as a book. His work has made him a prominent figure in children's literature.
  • The "Diary of a Wimpy Kid" series is a collection of illustrated novels for children and young teens. It follows the daily life and misadventures of Greg Heffley, a middle school student. The books combine humor and relatable situations, often highlighting the awkwardness of growing up. The genre blends realistic fiction with comedic elements and diary-style storytelling.
  • The visual style of "Diary of a Wimpy Kid" is unique because it combines simple, hand-drawn cartoon illustrations with diary-style handwritten text. Unlike traditional children's books that rely heavily on text or detailed artwork, this style mimics a real kid's journal. The drawings are intentionally rough and minimalistic, making them feel personal and accessible. This approach engages reluctant readers by blending storytelling with visuals in a casual, relatable way.
  • "Designed as outlines" means the characters are drawn with simple, minimal details rather than realistic features. This style makes the characters more generic and less specific to any one culture or appearance. It helps readers imagine themselves as the characters more easily. The simplicity also emphasizes the story and emotions over detailed visuals.
  • Greg Heffley is described as "flawed" because he often makes selfish, lazy, and sometimes dishonest choices. He struggles with typical adolescent issues like insecurity, peer pressure, and a desire for popularity. These imperfections make him more realistic and relatable to readers. His flaws create humor and conflict, driving the story's appeal.
  • Greg lo ...

Counterarguments

  • The series' reliance on a formulaic structure and recurring gags might be seen as lacking in depth or originality over time.
  • The visual style, while appealing to younger audiences, may not challenge readers to develop their imagination as much as more text-heavy books.
  • The simplicity of the characters' design could be interpreted as a lack of diversity and complexity in character development.
  • The portrayal of Greg Heffley's misery and flaws might not always send a positive message to children about coping with challenges and personal growth.
  • The timelessness of the character and avoidance of modern technology might prevent the series from addressing contemporary issues that are relevant to today's youth.
  • The uni ...

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Jeff Kinney on his iconic, now 20-book 'Diary of a Wimpy Kid' series

Kinney's Influences, Including Peanuts and the Far Side

Jeff Kinney, the author of "Diary of a Wimpy Kid," openly acknowledges his creative debts to earlier comic influences, namely Charles Schulz's Peanuts and Gary Larson's The Far Side, which have shaped his approach to character creation and the visual style of his work.

Kinney Cites Peanuts, Noting the Appeal of Reliably Returning Static Characters

Kinney shares that his engagement with the perennial quality of Schulz's Peanuts characters has heavily influenced the development of his own characters. He views static characters – those who do not change significantly over time – as critical to the appeal and reliability of the cast in "Diary of a Wimpy Kid." The creator also implies that Peanuts has cast a long shadow, likely influencing not just him but almost every cartoon creator with its particular approach to character dynamics.

Kinney Admires Gary Larson, Whose Simple Art in the Far Side Showed Humor Doesn't Require Virtuoso Artistry

Kinney conveys a distinct admiration for Gary Larson, whose work on The Far Side demonstrated that humor in cartoons does not necessitate high-level artistry. This lesson has informed Kinney's own minimalist style, as he came to terms with his artistic limitations and embraced a simplified approach to drawing.

Kinney's Artistic Limitations Led Him to Adopt Mi ...

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Kinney's Influences, Including Peanuts and the Far Side

Additional Materials

Counterarguments

  • While static characters can contribute to the appeal and reliability of a series, dynamic characters who grow and change can also be compelling and can reflect more realistic human development.
  • The influence of Peanuts on cartoon creators is significant, but it is not the sole influence, and different creators may cite a variety of other inspirations for their work.
  • Humor in cartoons might not require virtuoso artistry, but the art style can still significantly impact the tone and reception of the work, and some audiences may prefer more detailed or stylistically complex illustrations.
  • Embracing minimalism due to artistic limitations might be seen as a practical solution, but it could also be argued that continually striving to improve one's artistry can lead to personal growth and potentially enhance the work.
  • While Kinney's minimalist style may have broad ...

Actionables

  • You can explore your influences by creating a mood board with images and quotes from your favorite artists and writers. This visual collection can serve as a daily inspiration and guide for your own creative projects, helping you identify elements you admire and want to emulate in your work.
  • Start a creative journal where you draw or write something daily using a minimalist approach. Limit yourself to simple lines or brief sentences to convey your ideas. This practice can help you discover the power of simplicity in your own storytelling or artistic endeavors.
  • Develop a character or co ...

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