Podcasts > NPR's Book of the Day > ‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

By NPR (podcasts@npr.org)

In this episode of NPR's Book of the Day, author Adam Aleksic examines how social media and algorithms are changing the way we communicate both online and offline. He explores how new words and phrases can now spread globally at unprecedented speeds, using examples like "Riz" and "unalive" to demonstrate how internet slang moves from social media into mainstream usage.

Aleksic discusses the ways algorithms shape our language choices, from the development of specific speech patterns like the "influencer accent" to the adoption of attention-grabbing grammar structures. The episode also addresses the balance between democratized expression through social media and the constraints that algorithmic preferences and commercial incentives place on authentic communication.

‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

This is a preview of the Shortform summary of the Aug 5, 2025 episode of the NPR's Book of the Day

Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.

‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

1-Page Summary

Accelerated Language Evolution Via Social Media and Algorithms

Adam Aleksic explores how social media and algorithms are dramatically accelerating the evolution of language in unprecedented ways. In today's interconnected world, new words and phrases can spread globally almost overnight, fundamentally changing how language develops and adapts.

Social Media's Impact on Language Evolution

The digital age has created an environment where linguistic innovation thrives. Aleksic points to "Riz" as a prime example, which rose from internet slang to become Oxford's Word of the Year in 2023. Social media creators actively incorporate trending language into their content to maintain relevance and engagement with their audiences.

The Algorithm Effect on Language

Algorithms play a crucial role in shaping linguistic trends by creating echo chambers and amplifying certain communication styles. Aleksic explains how platforms' algorithms promote specific linguistic patterns that excel at engagement. For instance, the term "unalive" emerged on TikTok as a substitute for "kill" and eventually entered mainstream usage. Similarly, the "educational influencer accent" demonstrates how algorithmic preferences can shape speech patterns.

The influence of algorithms extends to specific communication styles and patterns. Aleksic notes the emergence of the "influencer accent," characterized by faster speech and emphatic word stress, which has evolved to capture viewer attention. Additionally, unconventional grammar, such as starting sentences with "no because," serves as an effective hook to prevent viewers from scrolling past content.

Paradoxical Effects on Language

While social media democratizes language by giving everyone a platform for expression, Aleksic observes that commercial incentives and algorithmic preferences can actually constrain authentic communication. He views these language changes as neither positive nor negative, but rather as adaptations to new mediums of communication, reflecting broader cultural and technological influences through social media.

1-Page Summary

Additional Materials

Clarifications

  • The "influencer accent" is a speech pattern characterized by faster speech, emphatic word stress, and other distinctive features commonly found among influencers on social media platforms. Influencers often adopt this accent to captivate and retain audience attention, as it is believed to enhance engagement and make content more compelling. This accent has evolved as a way to stand out in a crowded online space and is influenced by algorithmic preferences that prioritize certain communication styles for increased visibility. It is a phenomenon that showcases how digital platforms and trends can shape not just content but also the way individuals communicate online.
  • Starting sentences with phrases like "no because" is an example of unconventional grammar usage that has become more common in online communication. This structure is used to grab attention and engage the reader by presenting a counterpoint or a clarification right at the beginning of a statement. It can serve as a stylistic device to emphasize a point or to introduce a contrasting idea in a concise manner. This unconventional usage reflects the evolving nature of language in digital spaces, where creativity and brevity often play significant roles in communication.

Counterarguments

  • The speed of language evolution due to social media might not be as unprecedented as suggested; language has always evolved with technological advancements, such as the printing press or the telephone.
  • Global spread of new words and phrases might not be as uniform as implied; there are still significant linguistic communities that do not engage with or are not influenced by social media trends.
  • The incorporation of trending language by social media creators could be seen as a form of pandering or inauthenticity, rather than genuine engagement.
  • Algorithms might not be the sole reason for the creation of echo chambers; human cognitive biases and social behaviors also play a significant role.
  • The claim that platforms' algorithms promote specific linguistic patterns could be overstated; user choice and agency still influence language use on social media.
  • The emergence of terms like "unalive" might be more complex, involving community-specific jargon and coded language, not just algorithmic promotion.
  • The "influencer accent" and communication styles may not be as widely adopted as suggested, and their impact on language as a whole could be limited.
  • Starting sentences with unconventional grammar such as "no because" might not be a new phenomenon and can be seen in various forms of communication predating social media.
  • The democratization of language through social media could be questioned, as access to and participation in these platforms is not equal globally.
  • The assertion that language changes are neither positive nor negative might overlook the potential for harm in miscommunication or the loss of linguistic diversity.

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

Accelerated Language Evolution Via Social Media and Algorithms

Language evolves at an unprecedented pace in today's interconnected world, largely driven by social media and sophisticated algorithms. Adam Aleksic outlines this phenomenon, observing how quickly new words can spread and become part of our everyday vocabulary.

Social Media Has Enabled Language to Evolve Rapidly

The digital age has created a fertile ground for linguistic innovation, where words can gain popularity overnight and reach people across the globe.

Aleksic uses the word "Riz" as a prime example of how rapidly language can spread in the era of social media. Originally internet slang, "Riz" achieved widespread recognition and even became the Oxford English Dictionary Word of the Year by the end of 2023.

Social media creators, driven by the need to remain relevant, frequently adopt trending words and phrases into their content. This practice isn't just about staying current; it's a strategic move to tap into ongoing trends and enhance engagement with their audience.

Algorithms Accelerate Linguistic Change By Amplifying and Popularizing Certain Words and Styles

The unseen hand of algorithms plays a major role in how certain linguistic trends rise to prominence and how we communicate on digital platforms.

Aleksic points out that algorithms not only determine what we see online but also foster in-groups and echo chambers. These then become breeding grounds for linguistic trends, helping new words and styles to gain traction at a rapid rate.

Algorithms Shape Attention-Grabbing Language, Influencing Mainstream Usage

Platforms employ algorithms that capitalize on natural hum ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

Accelerated Language Evolution Via Social Media and Algorithms

Additional Materials

Clarifications

  • Algorithms on social media platforms can create echo chambers by showing users content that aligns with their existing beliefs and preferences. Within these echo chambers, certain linguistic trends can be amplified and reinforced, leading to the rapid spread of specific words or styles of communication. This phenomenon can contribute to the evolution of language by influencing what users are exposed to and how they engage with content online. By shaping the information users see and interact with, algorithms play a significant role in accelerating linguistic changes and trends within digital spaces.
  • Algorithms impact speech patterns and language evolution by shaping what content users see online, creating echo chambers that reinforce specific linguistic trends. Platforms use algorithms to promote attention-grabbing language, influencing mainstream usage and accelerating linguistic changes. This process is further fueled by algorithms that highlight particular speech styles, encouraging users to imitate and perpetuate these trends, ultimately leading to rapid language evolution.
  • The feedback loop betw ...

Counterarguments

  • The role of social media and algorithms in language evolution might be overstated, as language change is a complex process influenced by many factors beyond technology.
  • The rapid adoption of new words and trends might not reflect a deep change in language but rather surface-level lexical changes that are ephemeral.
  • The idea that social media creators strategically use trending language could be seen as an oversimplification of how content creators engage with their audience.
  • Algorithms may not be the only or even the primary driver of linguistic change; human agency and creativity still play a crucial role.
  • Echo chambers created by algorithms might not necessarily accelerate linguistic trends but could instead limit the exposure to diverse language use.
  • The influence of algorithms on attention-grabbing language might be counterbalanced by users' d ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

How Algorithms Shape Linguistic Trends and Communication Styles

Algorithms play a crucial role in shaping linguistic trends and communication styles. Content creators adapt their language to suit algorithmic preferences, leading to new and distinctive patterns of speech.

Algorithms Promote Linguistic Features to Boost Engagement

Social media algorithms are designed to maximize user engagement, and as a result, they promote certain linguistic features that are more likely to retain viewer attention.

"Influencer Accent" Emerges: A Faster, Emphatic Style to Capture Attention

Aleksic notes the rise of the "influencer accent," which is characterized by a faster pace of speaking and more emphatically stressed words. This style of communication has become popular because it is incentivized by the algorithms that govern what content gets seen. It has emerged as a distinct way for influencers to grab and maintain the attention of their audience.

Unconventional Grammar Hooks Viewers, Stopping Them From Scrolling

Ma points out the effectiveness of grammatically incorrect phrases at the beginning of videos in engaging people and questions why they work. Aleksic explains that such phrases, like "no because" used at the start of videos, can hook viewers by initially confusing them. This grammatical quirk captures the audience's curiosity, preventing them from scrollin ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

How Algorithms Shape Linguistic Trends and Communication Styles

Additional Materials

Clarifications

  • The "Influencer Accent" is a communication style characterized by a faster pace of speaking and more emphatically stressed words. Influencers use this style to capture and maintain audience attention, as it aligns with algorithmic preferences for engaging content. This trend has emerged as a distinct way for influencers to stand out and connect with their viewers in a crowded digital landscape. The "Influencer Accent" is a strategic adaptation to the demands of social media algorithms, aiming to maximize user engagement and visibility.
  • Algorithms promote linguistic features by favoring content with specific traits that are more engaging to users. These features can include faster speech patterns, emphatic delivery, and unconventional grammar that capture and retain viewer attention. Content creators adapt their language to align with these algorithmic preferences to increase visibility and engagement on social media platforms. By understanding and leveraging these linguistic trends, creators can optimize their content to reach a wider audience and enhance their online presence.
  • Algorithms on social media platforms prio ...

Counterarguments

  • Algorithms are not the sole drivers of linguistic trends; human creativity and cultural shifts also play significant roles.
  • Content creators may adapt to algorithms, but they also influence algorithmic changes through their content preferences and user feedback.
  • The promotion of certain linguistic features by algorithms may reflect user preferences rather than the algorithms imposing these features.
  • The "influencer accent" may be more a reflection of cultural trends and media influence than a direct result of algorithmic promotion.
  • Unconventional grammar may engage viewers, but clarity and correctness in language can also be highly valued and effective in communication.
  • Algorithms might favor broad trends, but they also have the capacity to cater to niche audiences and specialized communities.
  • The pre ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free
‘Algospeak’ looks at algorithms' transformative impact on how we speak on and offline

Paradoxical Effects of Social Media on Language

Social media platforms have dramatically reshaped communication, leading to varied effects on language—both empowering users while also potentially constraining authentic expression.

Social Media Democratizes Language By Offering Everyone a Voice

Social media is hailed for its democratic nature, as it gives every user the opportunity to publish content and have a voice. This accessibility can foster the emergence of new words and styles that reflect an array of diverse cultures.

Commercial Incentives and Social Media's Attention-Driven Nature Can Constrain Language

However, the democratic nature of social media is paradoxically countered by the underlying algorithms that drive communication. These algorithms incentivize specific types of posts and can affect the development and use of language. Adam Aleksic comments on the commodification of our attention by these platforms. He suggests that this commodification impacts language evolution, often hindering the ability for authentic communication.

Social Media's Impact on Language: Empowermen ...

Here’s what you’ll find in our full summary

Registered users get access to the Full Podcast Summary and Additional Materials. It’s easy and free!
Start your free trial today

Paradoxical Effects of Social Media on Language

Additional Materials

Clarifications

  • Algorithms on social media platforms are sets of rules and calculations that determine what content users see based on their behavior, preferences, and engagement patterns. These algorithms prioritize certain types of posts to maximize user interaction and retention, influencing the visibility and reach of content. They shape the user experience by curating the content displayed on feeds, often leading to a tailored and personalized browsing environment. The algorithms play a significant role in shaping the dynamics of communication on social media, impacting how information is shared, consumed, and perceived by users.
  • Language as a proxy for culture means that language reflects and embodies the values, beliefs, and norms of a particular society or community. Changes in language can indicate shifts in societal attitudes, technological advancements, and cultural influences. By studying language, researchers can gain insights into the broader cultural context in which it is used. Language serves as a mirror of the social, historical, and political environment in which it evolves.
  • Language changes as adaptations to new mediums means that as communication technologies evolve, the way we use language also evolves to suit these new platforms. For example, the character limit on Twitter has influenced the use of abbreviations and emojis to convey ...

Counterarguments

  • While social media may offer a voice to everyone, not all voices have equal reach or influence, which can perpetuate existing power imbalances rather than democratize language.
  • The emergence of new words and styles on social media often reflects a narrow demographic, potentially marginalizing non-represented groups and their linguistic contributions.
  • Algorithms may not only constrain language but also amplify certain voices or messages, which can lead to the spread of misinformation or harmful rhetoric under the guise of popular content.
  • The attention-driven nature of social media can encourage the oversimplification of complex ideas, leading to a reduction in the depth and nuance of language used in public discourse.
  • The impact of social media on language can be negative if it leads to the erosion of linguistic divers ...

Get access to the context and additional materials

So you can understand the full picture and form your own opinion.
Get access for free

Create Summaries for anything on the web

Download the Shortform Chrome extension for your browser

Shortform Extension CTA