In this episode of Money Rehab with Nicole Lapin, GNOMI founder Eva Cicinyte discusses how AI can address the modern information crisis. Cicinyte explains why traditional news formats fail in today's content-saturated landscape and introduces Nomi, an AI platform that delivers personalized, contextual news without clickbait. The conversation covers how AI can help users verify information, make informed financial decisions, and navigate the overwhelming flow of content across digital platforms.
Cicinyte also shares insights from her experience building an AI startup, including strategies for creating flexible technological foundations and the realities of securing major investment. The discussion touches on challenges women founders face in the male-dominated tech industry, particularly around pregnancy and non-traditional backgrounds. Looking ahead, Cicinyte envisions AI evolving from simple answer engines to simulation platforms that help users model potential outcomes before making decisions.

Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.
Eva Cicinyte argues that the public's declining trust in news stems from outdated formats designed for information scarcity, not today's infinite content landscape. Nicole Lapin adds that news sources now flood platforms like Apple News, making it nearly impossible to discern credibility. This endless stream creates information overload, making it difficult for people to understand what's genuinely relevant to their lives.
To address these challenges, Cicinyte introduces Nomi, an AI-powered news platform that delivers real-time, contextual information without clickbait. Nomi's intelligence layer analyzes information and personalizes content delivery based on each user's context, values, and interests. The platform employs sentiment analysis and large language models to validate news and clarify complex topics. A key innovation is "finance mode," which synthesizes real-time market data and allows users to pose personalized questions for nuanced, context-based responses.
Cicinyte emphasizes that reliable, verified information increases user confidence, allowing users to verify facts before sharing and avoiding misinformation. The platform's adaptive fear and greed index tracks both market data and public sentiment, offering tailored financial analysis for users at every level of financial literacy.
Nomi's partnership with 11 Labs enables quick, natural translation and speech synthesis, allowing users to receive news in their own language and accent. This makes global news feel local and dissolves language barriers. Looking forward, Cicinyte envisions a shift from passive news articles to interactive, personalized simulations that allow users to model how decisions could impact their future.
Cicinyte emphasizes that AI startups need flexible, robust technological foundations from the outset. Her team built computational cloud infrastructure with machine learning capabilities before major generative AI releases, ensuring their systems could integrate new tools without requiring full rebuilds. This stable base allowed them to seamlessly adopt multiple language models as the market evolved.
She notes that traditional prototyping took months, but with "vibe coding" tools, founders can now build and test prototypes in 24 hours. This rapid testing makes it possible to assess market fit with minimal investment, allowing startups to discard failed concepts quickly—essential in a fast-moving industry.
On patenting, Cicinyte highlights that it's impractical to patent entire products in fast-evolving tech. Instead, she advocates strategically patenting the core 30% of proprietary technology—the intelligence layer that creates real competitive advantage. However, proper patent filing requires specialized legal expertise and can cost tens of thousands of dollars.
Cicinyte shares that her company received over $30 million from a single investor—a unique situation that brought both extraordinary opportunity and immense pressure. This high-stakes partnership fostered resilience and rapid learning as the company scaled.
Cicinyte highlights how women founders with non-traditional backgrounds face pressure to minimize their diverse experiences because the tech industry prizes specialization over adaptability. Her background spans entertainment, political data analytics, and immigration from a post-Soviet country—none of which align with conventional Silicon Valley pedigree. She initially felt compelled to condense her multifaceted journey into "a box or a one-liner" for industry expectations.
After becoming a mother, Cicinyte decided to stop hiding the parts of herself that made her unique. She recognized that her range and capacity to pivot are exactly what drive her startup success, and that ignoring women's diverse backgrounds limits their impact.
Female founders must also navigate persistent biases about their capabilities, especially around pregnancy. Cicinyte prohibited her CTO from revealing her pregnancy to the team, fearing engineers would lose confidence in her leadership. She worked through labor and returned within 48 hours despite medical complications. Lapin notes that more women received promotions during COVID simply because pregnancies weren't visible remotely, highlighting how pregnancy still negatively affects advancement.
The rapid democratization of AI is creating new pathways for women with unconventional backgrounds. Cicinyte notes how AI shifts expertise from the individual to the technology, rewarding problem solvers and quick adapters rather than those with only traditional credentials. This could markedly improve women's representation by allowing people with diverse skills to compete on an even playing field.
Cicinyte argues that possessing tools to contextualize information is becoming more valuable than simply having access to information. It's not the most intelligent people who accumulate wealth, but those who can process and filter relevant data before making decisions.
Cicinyte stresses that financial decisions should be grounded in full context rather than influenced by emotion or fragmented social media narratives. Lapin highlights that much popular finance content is opinion-driven and disconnected from verified metrics. To address this, Cicinyte discusses developing real-time dashboards that help users distinguish signal from noise, linking financial decisions to live data streams.
Cicinyte believes the current generation must equip the next with tools for navigating a world dominated by AI and data abundance. She stresses the need to teach youth how to verify, contextualize, and critically use AI-driven tools to make well-informed decisions.
AI is evolving from answer engines to simulation platforms that forecast potential outcomes before users make decisions. Cicinyte envisions AI tools modeling possible futures based on user data, allowing individuals to visualize consequences of choices before committing, making decision-making more deliberate and responsible.
1-Page Summary
Eva Cicinyte argues that the public’s loss of trust in the news stems not from disinterest, but from the outdated nature of traditional formats. "Traditional news was very much created for limited information," she notes, a model which falters in today’s reality of infinite content. Nicole Lapin adds that news sources now flood us through feeds and platforms like Apple News, making it nearly impossible to discern origin or credibility—“they all are on the same playing field,” creating confusion.
This endless news stream leads to information overload, making it difficult for people to contextualize and understand what’s genuinely relevant to them or how global events actually impact their lives. Cicinyte, referencing her Lithuanian background, points out how US coverage of European events, such as Russian aggression in Lithuania, is often disconnected from on-the-ground realities. Both cultural and language barriers compound the challenge of finding news content that is accurate and meaningful for individuals.
To solve these challenges, Cicinyte introduces Nomi, an AI-powered news platform designed to deliver real-time, contextual information without clickbait or doomscrolling. Nomi’s core feature is an intelligence layer that analyzes the entire ecosystem of information, personalizing content delivery to each user’s context, values, and interests. Rather than eliminating information, Nomi aims to provide the right information at the right time in the right format for each individual.
Nomi employs sentiment analysis and large language models to move beyond fragmented social media narratives. The intelligence layer validates news, clarifies complex topics, and addresses the challenge of distinguishing signal from noise. Cicinyte highlights that this agent doesn't intend to replace journalism but to help people consume more relevant news, surfacing journalists and podcasts users might never discover otherwise.
A key innovation within Nomi is "finance mode," a dashboard synthesizing real-time data such as earnings calls, KPIs, and sentiment from official transcripts, providing a user-adaptive market intelligence tool. Users can pose personalized questions and receive nuanced, context-based responses, allowing them to interpret market signals beyond traditional static feeds.
Cicinyte emphasizes that reliable, verified information increases user confidence. With Nomi, users can verify facts before sharing or forming opinions, avoiding misinformation—a function especially valued by the vocal and information-savvy Gen Z audience. Verification tools empower users to feel in control and informed, not misled or embarrassed by falsehoods.
The platform’s adaptive fear and greed index uses market data and global sentiment for a richer, dynamic view than traditional metrics like the VIX, which often miss the "vibe session"—the public’s emotional reactions. As sentiment fluctuates, so does the index, tracking both market data and prevailing moods, offering tailored financial analysis to users at every level, from novices to experienced investors.
Personalization is central: the platform aims not only to serve professionals but also to adapt complexity and presentation to match each user’s financial literacy, ensuring everyone receives essential information in an accessible way.
Ai Solutions to the News Crisis
Eva Cicinyte emphasizes the necessity for AI startups to prioritize a flexible and robust technological foundation from the outset. She explains that her team built a computational cloud with machine learning capabilities before the major jump in generative AI, such as the release of ChatGPT. This foundational approach ensured their infrastructure could withstand changes, support pivoting, and easily integrate new tools without requiring a full system rebuild. This strategy allowed for rapid adoption of multiple language models and swift ability to leverage emerging technologies, such as generative AI tools, speeding up both development and scalability. By building atop a stable, adaptable base, their company seamlessly incorporated and powered new tools directly into their systems as the market evolved.
Cicinyte notes that traditional prototyping could take two to three months, but with the advent of low-code and so-called "vibe coding" tools, founders can now build and test a prototype in just 24 hours. These rapid-prototyping tools make it possible to quickly assess customer resonance and test if a product or product category will "stick" with minimal investment. This dramatically reduces costs and resource expenditure on ideas that are not viable, allowing startups to discard failed concepts almost as soon as they are tested. According to Cicinyte, this speed and efficiency are essential in an industry moving "like a tsunami," ensuring that only market-fit ideas receive sustained investment.
Cicinyte highlights that it is neither practical nor useful to patent an entire product in the fast-evolving tech landscape—products can become obsolete before the multi-year patent process completes, making broad patents a wasteful use of resources. Instead, she advocates for strategically patenting the core 30% of a company’s proprietary technology—its intelligence layer or unique formula. This approach effectively and cost-efficiently safeguards the innovations that create real competitive advantage. However, she notes that proper patent filing is expensive and complex, typically requiring specialized legal expertise to ensure the intellectual property is properly articulated and protected. Legal costs can reach tens of thousands of dollars, and s ...
Building and Scaling AI Startups (Patents, Infrastructure, Prototyping)
Eva Cicinyte highlights how women founders with non-traditional backgrounds often experience pressure to minimize their diverse experiences because the tech industry prizes deep specialization over adaptability. Eva’s background spans entertainment, political data analytics, and immigration from a post-Soviet country to North America—none of which align with the conventional Silicon Valley pedigree. Working in political data, she saw firsthand both the power and potential harm of tailored messaging. Despite her achievements, Eva felt compelled to condense her multifaceted journey into a “box or a one-liner” for the sake of fitting industry expectations, going so far as to avoid discussing her confidential political work and to feel invisible at times.
Eva’s realization after becoming a mother was pivotal. She decided she no longer wanted to hide the parts of herself that made her unique or to set the example for her daughter that she should diminish her identity. Instead, Eva recognized that her range and capacity to pivot—skills honed through her varied background—are exactly what drive her success in startup environments. She emphasizes that ignoring women’s diverse backgrounds drastically limits their impact, as thriving in early-stage companies relies heavily on adaptability and the ability to bring a range of perspectives to fast-changing problems.
Female founders must also navigate assumptions and persistent biases about their capabilities, especially around personal circumstances like pregnancy. Eva prohibited her CTO from revealing her pregnancy to the team out of fear that skilled engineers would lose confidence in her ability to lead while becoming a mother—concerned they would see her as taking on an impossible task. She eventually disclosed her situation only after giving birth, having worked through labor and returning to work within 48 hours despite dealing with medical complications.
Both Eva and Nicole Lapin point out that startup culture often places immense pressure on women to continue working through even the most life-altering events, such as childbirth. Lapin recalls an article written during COVID, noting that more women received promotions simply because pregnancies were not visible via remote work—highlighting how the reality of pregnancy still negatively affects promotions and raises. The expectation that women founders will suppress personal needs and meet impossible standards persists, and women often feel driven to prove they can endure and excel at both motherhood and entrepreneurship, even at great personal cost. This double standard means women entrepreneurs are evaluated differently than their male counterparts and remains a significant barrier to fema ...
Women Founders in the Male-Dominated Ai Space
The advent of artificial intelligence and data-driven platforms is revolutionizing how individuals acquire, contextualize, and act upon financial information. Experts like Eva Cicinyte and Nicole Lapin emphasize the growing importance of not just accessing data, but also interpreting and applying it responsibly to make effective decisions.
Eva Cicinyte argues that possessing tools to contextualize information is becoming more valuable than simply having access to information. It's not necessarily the most intelligent people who accumulate wealth, but those who are well-informed and can process and filter relevant data before making decisions. Individuals who have both tools and resources are better equipped to make sound financial and business decisions than those who rely only on innate intelligence without the means to understand or apply the information available to them.
Cicinyte stresses that making financial decisions should always be grounded in full context rather than influenced by emotion or fragmented narratives prevalent on social media. Nicole Lapin highlights the proliferation of finance creators, pointing out the challenge that much popular finance content is opinion-driven and disconnected from factual anchors such as earnings calls, company reports, or verified performance metrics. This creates a gap between online financial advice and reality-based decision-making.
To address this, Cicinyte discusses their work with partners to develop real-time dashboards that help users distinguish signal from noise. These tools link financial decisions to live data streams, aiding users at all levels of financial literacy in making more informed choices and bridging the gap between hype and fact.
Cicinyte believes that a crucial responsibility of this generation is to equip the next with tools for navigating a world dominated by AI and data abundance. She argues that it is incumbent on current technology builders to prioritize products that are genuinely good ...
Future of Personalized Information and Ai-driven Financial Decisions
Download the Shortform Chrome extension for your browser
