Podcasts > Money Rehab with Nicole Lapin > Insider Tips For Buying a Car in this Market with The Car Dealership Guy

Insider Tips For Buying a Car in this Market with The Car Dealership Guy

By Money News Network

In this episode of Money Rehab with Nicole Lapin, car dealership expert Yossi Levi examines recent shifts in the auto market, including changes in sales patterns, vehicle affordability, and the impact of new tariffs. He breaks down how these market conditions affect both buyers and sellers, with particular attention to the growing popularity of leasing as an alternative to purchasing.

The discussion includes practical advice for anyone planning to buy or lease a vehicle in the current market. Levi shares strategies for getting better deals, including optimal timing for purchases and the importance of understanding trade-in values. He also addresses considerations for business vehicle purchases and electric vehicle credits, while noting how online research has transformed the car-shopping process.

Insider Tips For Buying a Car in this Market with The Car Dealership Guy

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Insider Tips For Buying a Car in this Market with The Car Dealership Guy

1-Page Summary

Auto Market Fluctuations and Affordability

The auto market experienced significant shifts in 2023, with strong sales in April-May followed by a 10-20% decrease in lead-to-sales conversion rates by June-July. Despite these fluctuations, vehicle affordability has improved, with the required income weeks for purchase dropping from 43-44 weeks to the high 30s, primarily due to increased earnings over the past two years.

The Rise of Leasing

As vehicle prices remain high, leasing has emerged as an attractive alternative for consumers. With the lowest monthly payments available, leasing sales are increasing as buyers seek ways to avoid high vehicle purchase prices. This trend is helping maintain stability in the car market despite elevated prices.

Impact of Tariffs

The introduction of new Liberation Day tariffs has complicated the auto market landscape. These include varying rates for different countries, with immediate 25% tariffs in some cases and 10% tariffs for UK imports. Industry experts expect these changes to drive vehicle prices up by thousands of dollars across different brands and models.

Strategies For Getting Best Deals on Cars

According to Yossi Levi, consumers can optimize their car-buying experience through several strategies. For leasing, he recommends focusing on brands with strong incentives and good supply, such as Jeep and Hyundai. Timing purchases around month, quarter, or year-end can lead to better deals as dealers work to meet sales targets and clear inventory.

Tips For Navigating the Car Buying/Leasing Process

Levi emphasizes the importance of understanding trade-in value, as dealers are actively seeking quality used inventory. He cautions against making purchases solely for tax incentives, though noting significant deductions available through Section 179 for business vehicles and credits for electric vehicles. Modern car shopping has become more transparent, with 95% of shoppers beginning their search online, allowing for better research and negotiation leverage before visiting dealerships.

1-Page Summary

Additional Materials

Clarifications

  • Lead-to-sales conversion rates represent the percentage of potential leads or prospects that result in actual sales within a specific timeframe. It is a key metric used in sales and marketing to measure the effectiveness of converting leads into customers. A higher lead-to-sales conversion rate indicates a more efficient sales process, while a lower rate may signal areas for improvement in sales strategies and tactics. In the context of the auto industry, tracking lead-to-sales conversion rates helps businesses understand how successful they are in turning potential buyers into actual vehicle purchasers.
  • The Liberation Day tariffs were a set of import duties imposed by U.S. President Donald Trump on April 2, 2025, as part of efforts to address trade imbalances. These tariffs aimed to increase taxes on foreign imports to protect domestic industries and correct trade deficits. The announcement of these tariffs caused significant disruptions in global markets, leading to a temporary suspension of further tariff increases for negotiation purposes.
  • Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment and vehicles purchased or financed during the tax year. This deduction is particularly beneficial for businesses that need to invest in vehicles or other assets, as it can provide significant tax savings. Businesses can use Section 179 to deduct up to a certain limit, which can vary each year, from their taxable income, reducing the amount of tax they owe. This incentive aims to encourage business investment in assets like vehicles, stimulating economic growth.

Counterarguments

  • Vehicle affordability may have improved on paper, but this does not account for the broader economic context, such as inflation or cost of living increases that may offset the gains in earnings.
  • The popularity of leasing might indicate a shift in consumer behavior towards preferring temporary ownership or use rather than long-term investment in a depreciating asset.
  • Leasing, while offering lower monthly payments, may not always be the most cost-effective option in the long run due to the perpetual payments and potential for extra charges, such as mileage overages and wear-and-tear fees.
  • The increase in leasing sales could also reflect a market where consumers are more risk-averse or unable to afford the long-term financial commitment of purchasing a vehicle.
  • The impact of new tariffs could be more nuanced, potentially benefiting domestic manufacturers or prompting trade negotiations that might lead to a reduction or removal of tariffs over time.
  • The strategies for getting the best deals on cars, such as timing purchases, may not be universally applicable or as effective in all markets or with all dealerships.
  • The advice to focus on brands with strong incentives and good supply might not align with a consumer's specific needs, preferences, or values, such as brand loyalty or desire for a specific vehicle type.
  • The caution against making purchases solely for tax incentives overlooks the fact that for some businesses or individuals, these incentives can significantly impact the total cost of ownership and be a valid factor in the decision-making process.
  • While modern car shopping may begin online, this does not guarantee better outcomes for all consumers, as digital literacy, access to technology, and the ability to negotiate effectively online vary widely among individuals.

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Insider Tips For Buying a Car in this Market with The Car Dealership Guy

Macro Trends and Changes in the Auto Industry

The auto industry is experiencing a period of transition, with market demand fluctuating, leasing becoming a key to stability, and tariffs shaping the landscape.

Auto Market Fluctuates: Demand Slows, Prices Decrease, but Stable Overall

The auto market has undergone a series of shifts with a spike in demand followed by a noticeable deceleration.

April-May Market Spike Slowed June-July Due to Affordability Concerns

The market witnessed a significant demand in April and May with high sales, but as June rolled in, a slowdown began with dealers reporting a decrease in their lead-to-sales conversion rates by 10-20%. This slowdown suggests that affordability concerns may be impacting the average consumer. Despite these fluctuations, the market is characterized as stable and healthy, with transaction prices for consumers decreasing.

Vehicle Affordability Improves As Income Weeks Required Drops to High 30s From 43-44 Weeks

There has been an improvement in vehicle affordability as the income weeks required to purchase a vehicle decreased from 42-43 weeks to the high 30s. This improvement does not necessarily indicate that vehicle prices have lowered significantly, but rather that people's earnings have increased over the last two years. Additionally, Yossi Levi points out that electric vehicle (EV) prices have fallen if certain income criteria are met.

Leasing Key to Car Market Stability Amid High Prices

Leasing is emerging as a solution for consumers looking to manage high vehicle costs.

Leasing Offers the Lowest Monthly Payments

Leasing now represents the most affordable monthly payment option for consumers who are mostly shopping by monthly payment. As leasing offers the lowest monthly payments, it has become an attractive choice for many.

Leasing Sales Rise as Consumers Avoid High Vehicle Prices

As more people are deterred by high vehicle prices, leasing as a percentage of all sales is experiencing an uptick. This trend indicates that leasing is becoming an increasingly popular means of obtaining a vehicle without the burden of its full price.

Tariffs Affect Auto Ma ...

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Macro Trends and Changes in the Auto Industry

Additional Materials

Clarifications

  • Lead-to-sales conversion rates represent the percentage of potential customers (leads) who end up making a purchase (sales). It is a metric used to measure the effectiveness of sales and marketing efforts in converting leads into actual sales. A decrease in lead-to-sales conversion rates can indicate challenges in converting potential customers into actual buyers.
  • The "Liberation Day tariffs" were a set of import duties introduced by U.S. President Donald Trump on April 2, 2025. These tariffs were part of an effort to address trade imbalances and wer ...

Counterarguments

  • Market demand fluctuates:
    • It's possible that the market is not as stable as suggested, and the fluctuations could be indicative of deeper economic issues or changing consumer behaviors that could lead to instability in the long term.
  • Leasing is becoming key to stability:
    • Leasing might contribute to a cycle of consumer debt and could potentially lead to financial instability for individuals if not managed properly.
    • The rise in leasing could also be seen as a shift away from vehicle ownership, which might have long-term implications for the auto industry's business model.
  • Tariffs are shaping the landscape:
    • While tariffs are indeed shaping the landscape, they could also be harming international relations and could lead to retaliatory measures, affecting not just the auto industry but other sectors as well.
  • Affordability concerns impact the average consumer:
    • The text does not address whether the decrease in income weeks required is keeping pace with the overall cost of living, which could negate the perceived improvement in vehicle affordability.
  • Vehicle affordability has improved:
    • The improvement in affordability might not be uniform across all demographics or regions, and certain groups may still find it challenging to afford vehicles.
  • Leasing offers the lowest monthly payments:
    • While leas ...

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Insider Tips For Buying a Car in this Market with The Car Dealership Guy

Strategies For Getting Best Deals on Cars

Yossi Levi provides several strategies for those looking to get the best deals on vehicles, whether through leasing or purchasing.

Car Lease Shopping Offers Affordable Payments

Leasing a car might be the way to go for affordable payments and a newer vehicle experience.

Research the Best Lease Deals By Focusing On Brands and Models With Incentives and Good Supply

Levi suggests starting with research on the best lease deals, focusing on vehicle classes like SUVs or sedans. Brands like Jeep and Hyundai are currently offering attractive leasing options for their electric vehicles, while others like Toyota might not have as many deals due to a lower supply.

Leasing Avoids High Sticker Prices While Offering a New Car

He further details the benefits of leasing, such as the advantage of lower payments compared to buying and avoiding high sticker prices. Levi highlights that leases are particularly attractive with makes like Jeep, which has lucrative short-term lease options for two to three years, offering the chance to drive a new car regularly without a long-term commitment.

Levi also notes that lease deals can vary by region based on the supply and demand dynamics, with brands like Ford, Audi, GM, and Jeep generally having a higher supply and more likely to offer deals.

Timing Car Purchases Around Month, Quarter, or Year's End Can Lead To Better Deals

Levi discusses the potential benefits of timing car purchases to save more.

Dealers Offer Discounts to Meet Sales Targets

Dealers often have volume goals set by manufacturers and are incentivized to sell a certain number of cars to get a bonus. They might be willing to sell cars at a loss at the end of the month or the quarter to meet these goals and secure the bonus.

Dealers Discount Prior Year Inventory to Clear It With New Model Year Introduction

He also suggests tracking when new models are released, which is a good indicator of when older models will be discounted. As new models come into dealerships, there is a push to clear prior year inventory, often resulting in discounts for models from the previous year.

Partnering With Top Sales Professionals Enhances the Car Buying Experience

Building relationships with reputable sales professionals can greatly enh ...

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Strategies For Getting Best Deals on Cars

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Counterarguments

  • Leasing a car may offer affordable monthly payments, but it can also result in higher long-term costs due to perpetual payments.
  • The best lease deals may not always align with the consumer's specific needs or preferences for vehicle type, features, or performance.
  • Leasing often comes with mileage restrictions and potential fees for wear and tear, which may not be suitable for all drivers.
  • Regional lease deal variations mean that not all consumers can access the best offers, potentially disadvantaging those in areas with less competition or inventory.
  • Timing purchases for the end of a period to get better deals may not always work, as dealerships may not be as willing to negotiate if they have already met their targets or if demand is high.
  • Dealers offering discounts to meet sales targets may still not offer the best value compared to other purchasing options or negotiation strategies.
  • Prior year inventory discounts may not include the latest technology or features, which could be a drawback for some buyers looking for the newest advancements.
  • The effectiveness of partnering with top sales professionals can vary, an ...

Actionables

  • You can create a lease-end calendar alert to remind you to start your research for the next lease deal well in advance. Set a reminder for about three months before your current lease ends to give yourself ample time to research the market, compare deals, and negotiate effectively without feeling rushed.
  • Develop a personalized car lease checklist that includes non-advertised factors like insurance costs, maintenance plans, and early termination clauses. Before you go to the dealership, make sure you know what additional costs could affect your total lease expenditure and have a list of questions to ask about these factors.
  • Use social media to connect with local car enthusiasts an ...

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Insider Tips For Buying a Car in this Market with The Car Dealership Guy

Tips For Navigating the Car Buying/Leasing Process

Levi offers practical advice for consumers looking to negotiate the best deal on their next car purchase or lease, focusing on understanding trade-in value and tax incentives, as well as leveraging transparency and choice in the modern marketplace.

Key to Best Deal: Understanding Trade-In Value

Trade-In Vehicles Boost Consumer Leverage as Dealers Seek Quality Used Inventory

Levi points out that dealerships are eager for quality used inventory, as finding such inventory at auctions is challenging. This need for inventory gives consumers leverage when trading in a vehicle, as dealers can profit from both the new sale and the resale of the trade-in. When a consumer trades in a vehicle, the dealer's potential to resell it for profit can give the consumer negotiation power.

Potential Resale Profit Is a Major Incentive For Dealers, So Factor This Into the Deal

Given that dealers can make a tidy profit from reselling a trade-in vehicle, consumers should remember this fact during negotiations to better leverage their trade-in value.

Tax Incentives and Deductions Impact Vehicle Affordability but Shouldn't Be the Sole Reason For Purchase

Section 179 Tax Benefits Shouldn't Drive Purchase Decisions

Levi and Nicole Lapin discuss the IRS tax code's Section 179, which allows for a significant tax deduction for business-use vehicles weighing over 6,000 pounds. However, the vehicle must be used for business more than 50% of the time. It's crucial to remember that the vehicle's use in business must be genuine and that a new bill under the current administration could allow depreciation against taxes from Section 179 up to 100%. Still, Levi cautions against purchasing a vehicle solely for the sake of the tax write-off and suggests that buyers should not let tax incentives drive their purchasing decisions.

Verify Tax Incentives Before Relying On Them In Car Purchases

The tax credits provided on electric vehicles (up to $7,500 for new and $4,000 for used EVs) are substantial and have contributed to the increasing market share of EVs. However, there is uncertainty regarding the market share once the incentives expire in Q4 of 2025. Additionally, Levi notes that the new auto loan deduction may have limited impact on influencing vehicle sales and that consumers should verify the actual benefit before factoring it into their purchase.

Buying and Le ...

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Tips For Navigating the Car Buying/Leasing Process

Additional Materials

Counterarguments

  • While dealerships do seek quality used inventory, the actual leverage this gives consumers can vary widely depending on market conditions, the specific car being traded in, and the dealership's current inventory needs.
  • The profit margin on reselling trade-ins can be overstated, as dealers also have to consider reconditioning costs, holding costs, and market demand for the specific type of used car.
  • While Section 179 shouldn't be the sole reason for a purchase, for some businesses, the tax benefits can be a significant factor in the decision-making process and can influence the timing and type of vehicle purchased.
  • Tax incentives can be a complex area, and while consumers should verify them, the process can be confusing and might require professional tax advice, which could be a barrier for some buyers.
  • Online ...

Actionables

  • You can create a trade-in value dossier by compiling data on your vehicle's condition, market demand, and recent sales of similar models to strengthen your negotiation position. By presenting this information to the dealership, you demonstrate your knowledge of your car's worth and the current market, which can help you secure a better trade-in deal.
  • Develop a personalized tax incentive checklist that includes federal, state, and local incentives for vehicle purchases, and consult with a tax professional to ensure accuracy. This proactive approach ensures you're fully informed about potential savings and helps prevent reliance on inaccurate or outdated information when making a purchase decision.
  • Use social media and online forums to connect with other ...

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