In this episode of Modern Wisdom, members of the band I Prevail share insights into their creative process, revealing how they divide songwriting responsibilities and navigate the balance between artistic expression and commercial success. They discuss the challenges of managing relationships and personal lives while touring over 200 days a year, and explain their structured approach to maintaining band harmony through weekly feedback sessions.
The band members also explore broader industry topics, including their perspective on AI-generated music and its potential impact on human artistry. They describe the role of obsession in achieving success, detailing how they maintain their commitment to perfecting live performances while acknowledging the personal costs that come with such dedication, and sharing their methods for managing pressure and scrutiny in the music industry.

Sign up for Shortform to access the whole episode summary along with additional materials like counterarguments and context.
Band members Eric Vanlerberghe and Gabe Helguera discuss how their team divides creative responsibilities, with some members focusing on instrumentation while others handle lyrics and vocals. The songwriting process is iterative, involving multiple rewrites and continuous refinement. Vanlerberghe describes how he draws from past emotional experiences and personal struggles to create authentic, resonant lyrics during their year-long creative process.
Helguera expresses concern about fan rejection of experimental music, while Vanlerberghe reflects on the challenge of maintaining relatability as the band evolves. The band strategically releases singles to gauge audience reactions, using this feedback to inform their album tracklist and live performances.
Band members support each other through touring's emotional challenges, with Vanlerberghe emphasizing the importance of mutual support during difficult times. The band implements "Sunday Smackdowns," weekly meetings where members can provide open feedback and address grievances, preventing resentment from affecting their performances and relationships.
Helguera discusses the challenges of transitioning between tour life and family life, while Williamson notes the impact of touring 200 days annually on personal relationships. Band members make significant sacrifices, from missing important family events to being absent during their children's early years. They find support through their strong band community and weekly feedback sessions.
Vanlerberghe expresses concerns about AI-generated music potentially devaluing human artistry, particularly through streaming platforms. Helguera suggests focusing on controllable aspects and using technology to enhance creativity rather than replace it. The band adapts to changes in music consumption by maintaining strong online presence while emphasizing the irreplaceable value of live performances and authentic fan connections.
Williamson describes obsession as a compelling form of motivation, while Helguera reflects on the need to perfect their craft and build a solid foundation for experimentation. The band maintains their commitment to enhancing live shows and pushing sound boundaries, though they acknowledge the potential costs of obsession on personal well-being. They manage pressure and scrutiny through structured approaches like designated "Worry Time" and their weekly feedback sessions.
1-Page Summary
In the world of music, bands navigate the complexities of the creative process while also handling the emotional highs and lows that accompany the life of touring musicians. Key insights from band members Eric Vanlerberghe and Gabe Helguera, as well as conversations with Chris Williamson, reveal the intricacies of songwriting, the quest for a balance between creativity and commercial success, and the personal challenges of life on the road.
Band members bring different talents to the table, with some focusing on instrumentation while others take the lead on lyrics and vocals.
Vanlerberghe and Helguera discuss how their roles in the band are shaped by their skills. Helguera, along with bandmate John, concentrates on the instrumental components, while Steve and Eric work together on the lyrical and vocal aspects, striving to express their thoughts in the most artistic manner. This division allows one subgroup to fine-tune the lyrics while the others focus on the instrumental elements.
The songwriting process is iterative, with initial ideas constantly being reworked and improved upon. Eric has been writing for the band since the start, and both he and Helguera speak of the changes in group dynamics over time. While discussing song refinement, Gabe notes the multiple rewrites a single track may go through, particularly in the chorus, verses, and bridge. They also revisit certain parts they believe in for continuous improvement.
Vanlerberghe taps into past emotions to resonate with the instrumentals and refine lyrics. He talks about revisiting difficult times and unresolved issues, thereby drawing upon personal struggles and failed relationships to shape the band's emotionally charged music. The creative process spans over a year and three months, with the band members investing their souls into the music. This intense creative endeavor sometimes brings about insecurities during the selection process, where they may second-guess their decisions about which tracks to include on the album.
The band faces a tension between artistic innovation and maintaining a connection with their fanbase.
Helguera speaks to the fear that fans may reject new music if it strays too far from what they typically expect, while Vanlerberghe reflects on the challenge of growth and writing relatable music that resonates with fans. Williamson notes that as the artists' lives improve, their music may risk losing the raw relatability that initially connected with their audience.
In striving for authenticity, the band accepts that their sound is naturally evolving. They are on a journey of self-discovery, reassessing their identity, and balancing their own growth with fan feedback.
The band releases singles in a strategic sequence to assess audience reactions and allow those responses to influence their album tracklist and live performances. This strategy signifies a symbiotic relationship between the band's creative decisions and the preferences of their fans, as seen in live set choices that reflect popular songs.
Touring brings its own set of intense emotional experiences.
Vanlerber ...
Band Life: Creative Process and Emotional Challenges
The difficulties faced by band members in managing relationships while on tour are a recurrent theme in the discussion. Gabe Helguera emphasizes the challenge in transitioning between the camaraderie of the road and family life. He underlines the necessity of conversations to improve relationships when coping mechanisms like spending time with bandmates do not translate into the family dynamic.
Williamson hints at the impact touring 200 days a year can have on personal lives. Band members make significant personal sacrifices, from Eric Vanlerberghe planning a wedding amidst tours to guitarist Steve missing the early years of his child's life and Gabe touring nine months a year. These sacrifices highlight how band members continually negotiate their personal lives with their commitment to music, planning around major life events despite career demands.
Eric speaks of the internal conflict of missing weddings and significant life events, while Williamson reflects on the "ruptures without repair" that accumulate in relationships due to absences, noting Tim from Underoath who felt as though he missed half his daughter's life.
Band members find solace in the strong camaraderie within their community, providing mutual support through tough times and celebrating a decade of shared experiences. The dynamics within the band mirror family relationships, where internal changes can have deep personal implications. The collective strength has helped band members endure the challenges of life on the road, including the tragic loss of their manager and booking agent in a plane accident.
Eric and Gabe talk about forming "trauma bonds" and staying grounded through each other's support, which seems to be facilitated by rituals like "Sunday Smackdowns." These sessions allow for open discussion of any issues that arise before they escalate, acting as a therapy session for the group. Despite facing significant personal losses, band members have found strength in their close-knit community, further entrenching their bond.
The narratives of band members also touch on the delicate balance of fi ...
Managing Work-Life Balance and Relationships While On Tour
The music industry is in the midst of significant changes, primarily due to advancements in AI and changes in music consumption and distribution. Band members Eric Vanlerberghe and Gabe Helguera discuss their concerns and strategies for adapting in this evolving landscape.
Eric Vanlerberghe expresses concerns regarding AI in the music industry, particularly AI bands on Spotify which could potentially devalue human artistry. He fears that AI-generated music will be passively included in playlists, leading to real musicians being featured less. Vanlerberghe worries that streaming platforms’ owners might push AI-generated music into playlists, thereby monopolizing the streaming economy, leaving less of the financial pie for human artists. He notes that Spotify's new terms of service suggested music could be used in data training sets, potentially without credit, raising concerns about AI using artists' voices without proper licensing.
Gabe Helguera mentions AI's role in creating song prompts for entertainment, indicating they do not use AI in their actual production process. Chris Williamson and Vanlerberghe discuss how AI can be a tool for creativity, like Pro Tools or pitch correction software. Helguera expresses the need to stay focused on what is controllable and leverage technology to enhance creativity.
The band adapts to changes in streaming and evolving fan engagement, balancing satisfaction of current fans with the goal of attracting new listeners through innovation. Helguera acknowledges that AI can support discoverability, like using GBT and Spotify. Chris Williamson suggests the music industry, including live interactions, is being better in ways that AI cannot replicate.
Gabe Helguera emphasizes that while AI-generated music might enter playlists without fan concern for the origin due to the music's quality, people will still likely crave authentic connections with artists that AI cannot provide. Th ...
Evolving Music Industry and Technology Impact
Williamson discusses the concept of obsession, noting the relationship between discipline, motivation, and obsession. He characterizes obsession as a compelling form of motivation that drives consistency and effort without conscious work, as individuals are pulled by their passion. Gabe Helguera reflects on the obsession with getting it right, focusing on building a solid foundation to withstand potential setbacks from experiments like new songs or tours. He acknowledges the change in focus from just improving his drumming skills to looking at other aspects that could grow the band, suggesting an understanding of the balance between obsession with craft and other business aspects.
Chris Williamson speaks about his conflicted relationship with obsession, acknowledging that while it's beneficial for attention to detail, it comes with a high cost. He gives an example of correcting a minor issue with the placement of an Instagram logo on a can, displaying his attentiveness to the smallest details. Gabe Helguera reflects on the role of obsession in the creative process, suggesting it stems from a fear of scarcity and the idea that their career could end at any time. This fear, while rooted in insecurity, drives the band to innovate and experiment in their music.
Chris Williamson talks about the necessity to have a certain mindset and lifestyle to achieve success like great artists, recognizing that pain and struggle are part of the artistic process. Gabe Helguera adds that to be a genius in the creative field might come with personal costs, such as experiencing panic attacks on stage. Williamson acknowledges the potential danger of obsession, as it can lead to chronic imbalance and the inability to take a break when needed, possibly after a personal tragedy.
The conversation hints that a balance is needed between having a driven, obsessive approach to one's career and maintaining personal wellbeing. Williamson considers the memory dividends and experiences he wants to create for his future, which may require him to move away from certain modes of validation and try new things. Eric Vanlerberghe discusses the struggle between achieving great things, which requires high levels of obsession, and the associated pains, such as not achieving one's goals or dealing with the personal struggles that come from being highly driven.
Helguera's consideration of what skill sets or projects to focus on next for the band's growth shows recognition of the importance of continual refinement and adaptation. The band's commitment to enhancing live shows, experimenting with production, and pushing sound boundaries is crucial for their success. Chris Williamson references "Bring Me The Horizon" as a band with great attention to detail that distinguishes them from others, implying that continuing to refine and improve their performances is key.
Williamson discusses how bands play their tracks with a twist during live shows, like a longer solo or additional chorus, to create a unique experience. He also mentions a Halloween show where songs had little adaptations. Gabe Helguera talks about bands like Sleep Token and Bad Omens, which successfully blend metal and pop, gaining popularity for mastering melody essential for replay value. Eric Vanlerberghe talks about planning for live shows, considering how to spice up old songs to improve the live show exp ...
Obsession and Detail Required For Success
Download the Shortform Chrome extension for your browser
