In this episode of Making Sense, Sarah Longwell and Tim Miller discuss The Bulwark's emergence as a platform for anti-Trump conservative voices. The conversation examines how The Bulwark transformed from an aggregator site into an independent media outlet, with both Longwell and Miller sharing their experiences transitioning from Republican insiders to Trump critics.
The discussion explores key dynamics within the modern Republican Party, including what Longwell calls the "triangle of doom" - the relationship between conservative voters, right-wing media, and Republican officials. The hosts analyze how media figures like Tucker Carlson and Candace Owens influence different segments of conservative voters, and examine the rise of "vice signaling" as a response to perceived left-wing virtue signaling, particularly among younger audiences.

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Sarah Longwell founded The Bulwark around 2017-2018 as an aggregator for anti-Trump conservative voices. When the Weekly Standard shut down, Longwell transformed The Bulwark into an independent media outlet by hiring former Weekly Standard staff. Today, The Bulwark serves as a prominent platform for conservative voices opposing Trump, featuring regular critiques from hosts Sarah Longwell and Tim Miller.
Tim Miller, a former Republican strategist who worked on campaigns for McCain, Huntsman, and Romney, joined the anti-Trump movement after being ostracized from Republican politics following Trump's 2016 win. Similarly, Sarah Longwell transitioned from GOP insider to Trump critic, conducting focus groups that revealed stronger-than-expected Trump support among the Republican base. Her research highlighted how distinct segments within the party are influenced by different conservative media figures like Tucker Carlson and Candace Owens.
Longwell describes a "triangle of doom" in the Republican Party: conservative voters demand confrontational rhetoric, right-wing media amplifies these demands, and Republican officials feel pressured to align with these preferences. This dynamic affects even established conservative figures like Ben Shapiro, who, according to Longwell, tempered his initial anti-Trump stance to retain his audience. Miller and Longwell note Tucker Carlson's concerning transformation from respected journalist to conspiracy theorist as another example of this phenomenon.
The podcast discussion explores the rise of what Miller calls "vice signaling" on the right, where controversial views are embraced as a counterpoint to perceived left-wing "virtue signaling." Longwell points out how figures like Candace Owens and Tucker Carlson capitalize on audiences' appetite for sensational content and conspiracy theories, particularly affecting younger voters through a combination of humor and community building. This trend has created significant challenges for the GOP in maintaining traditional conservative coherence amid growing populist influence.
1-Page Summary
Sarah Longwell's vision and funding have paved the way for The Bulwark to emerge as a key platform for anti-Trump conservative voices, providing an alternative to the dominant pro-Trump narrative prevalent in much of the Republican Party and conservative media.
Sarah Longwell founded The Bulwark around 2017 or 2018 as an aggregator for Republicans and conservatives who opposed Trump. The concept was to bring these dissenting voices together on a unified website. Envisioned as a sane alternative to the Drudge Report, she secured seed money to initiate the project. As Longwell and Bill Kristol considered ways to challenge Trump, including primary efforts, The Bulwark became a part of their larger strategy.
The Bulwark transformed from an aggregator to an independent media outlet with contributors when the Weekly Standard, a conservative magazine judged to be insufficiently pro-Trump, was shut down. Capitalizing on this moment, Longwell hired former Weekly Standard staff to create a more robust platform. This extension from the initial vision of aggregation to independent media reflected Longwell’s determination to provide a space for alternative conservative viewpoints.
The Bulwark has now become an established entity amongst anti-Trump conservative media, and Longwell, along with Tim Miller and their colleague JBL, regularly critique Trump and his ideology through their podcast and writings.
Tim Miller, characterized as a “never Trump hunter S Thompson,” is a prominent host on The Bulwark podcast, which has seen a doubling of its audience since his take-over. The weekly roundtable podcast hosted by Longwell, Miller, and their colleague JBL, continues to offer vigorous critiques of Trump and his influence within the Republican Party.
Miller and Longwell implied that figures like Liz Cheney and Adam Kinzinger receive pushback from Trump supporters because, despite actually adhering to traditional conservative values, they are seen as compromising. Meanwhile, Longwell highlights the self-perpetuating "Republican triangle of doom," where voters' support for Trump incentivizes Republican officials to echo pro-Trump sentiments, creating systemic reinforcement of Trumpism within the party.
The Bulwark's Role in the Anti-Trump Conservative Movement
Tim Miller and Sarah Longwell, both prominent figures in conservative circles, have become known for their opposition to Donald Trump and the direction he has taken the Republican Party.
Miller, a long-time Republican strategist, has transitioned from volunteering on campaigns since high school to opposing Trump's ideology, expressing concern over the proliferation of conspiracies among right-wing media.
Tim Miller started his political journey volunteering on campaigns from high school and described himself as a "campaign gypsy." He has worked on various campaigns, including those of Bill Owens, John McCain in 2008, Jon Huntsman in 2012, and Mitt Romney.
Despite Bushes' warnings, Miller joined a precursor to the Lincoln Project because he saw danger in Trump's vengeful nature. After Trump's win, he was ostracized from Republican politics, which led him to Sarah Longwell and the anti-Trump conservative movement. Miller, who underestimated Trump's appeal, experienced a shift in his political affiliations post-2016.
Longwell also moved from being a GOP insider to a staunch critic of Trump and his "America first" wing.
Sarah Longwell became involved with the Bulwark and sought to support candidates to primary Trump. She had discussions with figures like Larry Hogan and Mark Cuban, reflecting her move away from supporting Trump after his ascension in the Republican Party.
Longwell found, through focus groups with Republican voters, that the GOP base was more supportive of Trump than she had expe ...
Analysis of Prominent Conservative Figures and Their Motivations
Sarah Longwell and Tim Miller discuss the fragmented nature of the Republican Party, highlighting the "triangle of doom," where conservative media, voter demand for confrontational rhetoric, and political alignment form a feedback loop.
According to Longwell, conservative voters have become tired of traditional political candidates and are instead drawn to figures like Trump due to his outsider persona. They yearn for aggressive confrontation with Democrats, which pushed Republicans to adjust their strategies accordingly. This is evidenced by the dialogue references to the demand for confrontational rhetoric that sustains support for Trump.
The right-wing media, figures like Tucker Carlson and Candace Owens, influence younger conservative audiences and indeed shape their political perspectives. Miller points out that as Republican voters convince themselves of severe threats from the left, they view politicians who stand up against these viewpoints as having compromised, intensifying a feedback loop that continually justifies confrontational rhetoric.
The pressures of aligning with the base's preferences are manifest in the Republicans' challenge of confronting the hypocrisies without distancing oneself from the party and potentially being labeled as someone akin to a Bulwark contributor. The risk lies in Republicans like Ron DeSantis and Nikki Haley trying different approaches, only to find that there is no market for moderation among the influential part of the party power structure.
Ben Shapiro initially opposed Trump, even leaving Breitbart, but ...
Dynamics and Tensions Within the Republican Party
The increasing complications tied to social and cultural factors in political discourse are elaborated by Tim Miller, Sarah Longwell, and others. They discuss the rise of what some are calling "vice signaling," the persistence of controversy and sensationalism in the media, and the challenges conservatives face in staying coherent especially as populist and authoritarian shifts take place.
Miller points to a "pop psychology" observation that people generally want to affiliate themselves with good causes, which sometimes leads them to justify controversial rhetoric or policies. Sarah Longwell highlights that Trump supporters use controversies, such as insinuations of a left-wing cabal or extreme accusations against political opponents, to claim moral superiority over traditional conservative values.
Although she didn't use the term "vice signaling," Longwell suggests an ironic pride among some conservatives in adopting controversial views as a counterpoint to accusations of "virtue signaling" from the left.
Longwell points out that some figures like Candace Owens and Tucker Carlson exploit the audiences' appetite for sensational content, which includes conspiracy theories and whataboutism tactics. She discusses how TPUSA supporters didn't sway from supporting Candace Owens even after she spread a false conspiracy about the organization's founder. Miller is worried about Owens' impact on young voters and notes her reach even among casual audiences.
The infotainment style that draws people to figures like Owens and Nick Fuentes, combining humor and community, allows them to subtly influence their listeners’ opinions, as Longwell compares with Alex Jones. She comments on the novelty of conspiracies being propagated not ...
Social and Cultural Factors Shaping Political Discourse
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