In this episode of the Jocko Podcast, Ryan Manion joins former Navy SEAL Jocko Willink to discuss the life and legacy of her brother Travis Manion, a service member who died protecting his teammates in Iraq. The conversation covers Travis's character development through his years at the Naval Academy, his relationships with fellow service members, and the values that guided his actions, including his life mantra "If not me, who?"
The discussion then shifts to the Travis Manion Foundation, which has grown from a memorial fund into a major veteran service organization with over 300,000 members. Ryan Manion describes how the foundation carries forward Travis's principles through various initiatives, including the "Character Does Matter" program that connects veterans with youth, and the global 9/11 Heroes Run events that bring communities together.

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Ryan Manion and former Navy SEAL Jocko Willink discuss the remarkable life of Travis Manion, exploring his leadership qualities and lasting impact. According to Ryan, Travis embodied disciplined goal-setting and deep compassion, traits that mirrored his father's Marine Corps background. His commitment to service remained steadfast, even when faced with challenges at the Naval Academy. Ryan shares that Travis's character was evident in his relationships, including a competitive but uplifting friendship with Brendan during their time at Annapolis.
Travis's heroism culminated in Iraq, where he made the ultimate sacrifice. Ryan explains that during an enemy attack, Travis ran into danger without hesitation to save his injured teammates, demonstrating the values he had lived by throughout his life.
What began as a memorial fund following Travis's death in 2007 evolved into one of the country's largest veteran service organizations. Ryan Manion notes that the foundation now has over 300,000 members, including veterans and families of fallen service members. The foundation's "Character Does Matter" program has reached over a million youth, teaching character and servant leadership through veteran-led initiatives. The organization also hosts community events like the 9/11 Heroes Run races, which have grown to include over 100 global events with 60,000 participants.
Ryan Manion shares how Travis's principles have inspired both a book and the foundation's work. His life mantra, "If not me, who?" exemplified his belief in personal responsibility. Through the foundation's programs, veterans help instill Travis's values of leadership and character in the next generation. According to Jocko Willink and Ryan, Travis's confidence and values enabled him to challenge societal norms, inspiring others to live with intention and purpose.
1-Page Summary
The life of Travis Manion serves as an exemplication of character and heroism. His approach to leadership, discipline, and compassion are dissected by his sister Ryan Manion and former Navy SEAL Jocko Willink.
Ryan Manion speaks of her brother Travis's character, emphasizing his disciplined approach to life and goal setting. Jocko Willink also recognises Travis's character from an early age, as he consistently strived to do the right thing, even under duress. Ryan specifically acknowledges that Travis, much like his father, a Marine Corps Colonel, was attracted to discipline and the process of setting and achieving goals.
Not only did Travis value friendship, but he also saw it as an avenue for self-improvement. An example of this would be the bike race through Annapolis with his friend Brendan, showcasing their competitive but mutually uplifting relationship. Moreover, Ryan reflects on a touching letter she received after Travis's death, which highlighted the deep compassion and meaningful relationships he forged.
While the outline didn't explicitly mention specific temptations or challenges, Ryan recalls Travis's dismay with certain behaviors he encountered at the Naval Academy. Despite considering alternative paths to becoming a Marine due to disillusionment with his peers at the Academy, Travis's commitment to service remained unshaken. He even reconsidered his decision to attend Drexel University, seeking to return to the Naval Academy, driven by his dedication to his principles and his goal of serving as a Marine.
Travis's ultimate sacrifice came during a patrol in Iraq. Ryan notes that his heroic ...
The Life and Character of Travis Manion
Jocko Willink and Ryan Manion discuss the remarkable growth and community impact of the Travis Manion Foundation, an organization dedicated to honoring the memory and legacy of Travis Manion through empowerment and service.
After Travis Manion was killed in 2007, his family started a memorial fund in his honor, asking for donations instead of flowers as stated in his obituary. This fund quickly grew, receiving several hundred thousand dollars, which allowed the family to support initiatives at Travis's high school and the Naval Academy. The transition from a simple memorial fund to a foundation was led by Travis's mother, who envisioned using the funds to make a more significant impact.
The Travis Manion Foundation (TMF) ultimately became one of the largest veteran service organizations in the country with over 300,000 members consisting of veterans and families of the fallen, as mentioned by Ryan Manion. Ryan Manion brought the organization to its current stature after her mother passed away, hiring smart people to help lead the foundation.
The foundation’s goal is to empower veterans and families of fallen heroes to instill character in future generations, as mentioned by Jocko Willink. The website travismanion.org was confirmed by Ryan Manion, establishing the foundation's online presence. Ryan Manion also talks about the significance of her brother’s legacy and how the work of the foundation continues to affect others positively.
The Travis Manion Foundation has created a curriculum and program called "Character Does Matter," which teaches over a million youth about character and how to be servant leaders within their communities. The content delivered can range from a 12-week course meeting weekly after school to basic student-wide assemblies, all facilitated by veterans. Additionally, there are over 50 student-led Travis Manion Foundation service clubs that provide kids with a guidebook and expectations to run a service club under the foundation's name.
The foundation organizes ev ...
Founding and Work of Travis Manion Foundation
In a poignant reflection on the values and character of her late brother, Travis Manion, Ryan Manion shares how his principles have inspired many, including the creation of a book and the work of a foundation dedicated to his legacy.
Ryan Manion discusses how the book inspired by Travis includes his sayings and life lessons, starting with childhood photos that illustrate his dreams and highlight his humaneness beyond his military uniform. This personal outlook showcases Travis's principles that the book seeks to share with readers: loyalty, kindness, big dreams, hard work, and the impact of daily actions.
Travis's life mantra, "If not me, who?" is echoed in stories where Travis exemplified responsibility, such as his actions during an attack in Iraq and his decision to repeat his freshman year at the Navy after recognizing a mistaken decision. This motto previews a belief in personal responsibility and the notion that one should not shy away from taking action when necessary.
The Travis Manion Foundation, influenced by Travis's character and the goals set by his mother, focuses on creating the next generation of leaders through programs led by veterans that teach children leadership and character. These programs aim to instill servant leadership, extend Travis's values throughout communities, and help veterans continue ...
Lessons From Travis Manion's Life
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