In this episode of the Huberman Lab, Dr. Keith Humphreys and Andrew Huberman examine addiction as a disorder shaped by biological, psychological, and social factors. They discuss how addiction alters brain circuitry and impairs judgment, exploring the roles of genetics and environment in addiction development, and addressing the ways different substances require different treatment approaches.
The conversation covers both traditional and emerging treatment methods, from 12-step programs to new scientific interventions like GLP-1 agonists and Transcranial Magnetic Stimulation. Humphreys and Huberman also analyze how various industries' marketing strategies contribute to addictive behaviors, and they discuss the potential impact of regulation and changing social norms in addiction prevention.

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Keith Humphreys and Andrew Huberman explore addiction as a complex condition characterized by self-destructive behavior despite negative consequences. They explain that addiction represents a narrowing of pleasurable activities, where individuals might forsake relationships, jobs, and basic necessities for their addiction. The experts emphasize that addiction fundamentally alters brain circuitry and impairs judgment, viewing it as a disorder influenced by biological, psychological, and social factors rather than a personality flaw.
Genetics play a significant role in addiction susceptibility, according to Humphreys, who notes that children adopted from alcoholic parents have a higher likelihood of developing alcohol problems, even when raised by non-drinkers. Environmental factors also heavily influence addiction development, with Humphreys highlighting how marketing and availability of addictive substances, particularly to young people, drive increased consumption. The experts emphasize that social connections and meaningful activities are crucial for recovery.
Huberman and Humphreys discuss how different substances require tailored treatment approaches. They particularly focus on cannabis, noting its dramatically increased potency in recent years—from 3-5% THC historically to around 20% in current legal sales. The experts also explore promising developments in psychedelic therapy, including psilocybin and MDMA, for treating depression and addiction, while noting ongoing research into non-hallucinogenic compounds that might produce similar benefits.
The experts examine how 12-step programs provide crucial community support and accountability for recovery, while acknowledging that their spiritual aspect can be challenging for some individuals. Huberman and Humphreys discuss emerging scientific treatments, including GLP-1 agonists for reducing cravings and Transcranial Magnetic Stimulation (TMS) for rewiring reward circuits, as complementary approaches to traditional recovery programs.
Humphreys describes how various industries, from alcohol to social media, employ aggressive marketing strategies to increase addictive behaviors. He cites examples such as the alcohol industry targeting women through "mommy wine" campaigns and casinos using "Losses Disguised as Wins" in slot machines to maintain engagement. The experts advocate for stricter regulation, including advertising restrictions and taxes, while noting the potential role of evolving social norms in preventing addiction.
1-Page Summary
Addiction is a complex condition framed by the continual act of engaging in harmful behaviors, and experts are delving into its intricate nature.
Keith Humphreys and Andrew Huberman unpack the self-destructive behavior of addiction by discussing various examples, such as an animal choosing pleasurable brain stimulation over survival, and people compulsively gambling or scrolling through social media despite negative outcomes.
Addiction represents a progressive constriction of what one finds pleasurable, reaching a point where an individual might forsake relationships, job, and even basic necessities for the addictive substance or behavior. The experts question if there can be healthy "addictions," where such narrowing isn't present, such as learning.
Huberman and Humphreys delve into how addiction fundamentally changes brain wiring and impairs judgment, leading to actions not in line with the individual’s character, including engaging in deceits or failing to fulfill promises. They note that addiction is seen more as a circuitry issue in the brain rather than a personality flaw, involving deeply maladaptive learning that overtakes e ...
The Definition and Nature of Addiction
The podcast explores the complex interplay of biological, psychological, and social factors in addiction, with insights from experts like Huberman and Humphreys.
Research points to the significant role genetics play in addiction susceptibility, affecting how substances are metabolized and experienced.
Huberman indicates that a subset of people may feel an energizing, dopaminergic experience from alcohol, making them particularly susceptible to alcoholism. Humphreys discusses genetic risks, noting the large contribution of genetics to addiction risk, which varies across studies and substances.
Humphreys notes that children adopted away from alcoholic biological parents have a higher likelihood of developing alcohol problems, even when raised by non-drinkers, pointing to a genetic component. The most useful factor in assessing addiction risk is knowing if a person's parents are alcoholics.
While the podcast doesn't directly mention heritable traits like impulsivity and sensation-seeking in relation to addiction risk, such traits are often considered genetic factors contributing to the susceptibility to addiction.
Environmental and social factors have a powerful influence on the development of addiction and the success of recovery efforts.
Humphreys discusses the early introduction of addictive substances through marketing and availability, targeting young, impressionable brains. The prevalence of gambling apps and heavy marketing of alcohol and social media use underscores how societal pressures and the business environment foster addiction.
Biological, Psychological, and Social Factors Underlying Addiction
Huberman and Humphreys highlight the varied and complex nature of different addictions and underscore the importance of tailored treatment approaches.
Huberman explores the use and potential for abuse of cannabis and its distinctive effects in comparison to other substances. Keith Humphreys discusses the differences between historical and contemporary cannabis, highlighting the significant increase in THC content—from around 3-5% in the past to an average of 20% in current legal sales—and the resulting increase in addiction risk. The potency of cannabis has increased so much that it’s now similar to the difference between coca leaf and cocaine.
Higher potency cannabis can lead to stronger neurobiological effects and more addictive properties. Research into cannabis has become easier since Congress changed regulations in 2020, allowing exploration of medical applications, especially for managing pain and treating seizure disorders with non-intoxicating components like CBD. However, Huberman notes significant risks like psychosis, especially in young men, and the debate between guests over users' ability to control intake and avoid negative effects like paranoia. The challenges of dosing with edibles versus smoked cannabis are also discussed.
Humphreys reflects on the transformative impact of medications like [restricted term] for children with ADHD but expresses concern about the over-prescription and potential medicalization of natural behavioral variation. Regular use of cannabis might undermine abilities crucial for success, such as memory and concentration. Huberman and Humphreys note that addictions like heroin or methamphetamines cause profound neurobiological changes that persist even after achieving sobriety. Research using imaging suggests that brain activation in response to drug cues in [restricted term] users is predictive of relapse, evidencing the distinct neurobiological effects of different addictions.
Psychedelic therapies emerge as promising treatments for mental health issues, including depression and addiction, possibly leveraging brain plasticity.
Huberman notes anecdotal reports of successful use of psilocybin in clinical settings for treating depression and alcohol issues and discusses the benefits and risks of MDMA for trauma treatment. The discussion extends to Humphreys acknowledging studies funded by the NIDA, indicating heightened interest in psychedel ...
Differences in Addictions and Their Treatment
12-step programs offer critical community support for those in recovery from addiction, while contemporary medical treatments like medication-assisted treatment and transcranial magnetic stimulation provide additional resources for comprehensive care.
Accessibility, mutual support, and shared experiences are central to the philosophy of 12-step programs like Alcoholics Anonymous (AA) and Narcotics Anonymous (NA), as highlighted by Huberman and Humphreys in their discussions.
Huberman recognizes the role of 12-step recovery processes, like self-identification as an alcoholic, in fostering an environment of support and accountability. Huberman and Humphreys note that the structure of AA and its self-sustaining nature have proven effective for many in achieving sobriety when no other methods were successful. Humphreys advocates that 12-step programs provide immediate rewards for positive steps in recovery and are highly accessible due to the constant availability of meetings, which suits the impulsive nature of addiction. He encourages people to try different groups to find the right fit and discusses the importance of social reinforcement in recovery, where individuals garner respect for abstaining from substance use.
Despite the success and accessibility, the spiritual aspect incorporated in 12-step programs can be challenging for some individuals. Huberman points out that the programs require acknowledgment of a higher power but allow for flexibility in defining what that higher power represents. For those uncomfortable with the spiritual component, Humphreys suggests alternative programs like Smart Recovery. It's emphasized that the interpretation of the spiritual part is ultimately up to the individual.
Scientific advancements are complementing traditional 12-step programs, bringing new hope for individuals battling addiction.
Huberman and Humphreys discuss the potential of Glp-1 agonists in reducing cravings and assisting with weight loss i ...
Role of 12-step Programs and Treatment Approaches
An examination of how various industries capitalize on addiction prompted by aggressive marketing strategies, often putting profits before public health, and the role that regulation and public health play in curbing industry-driven addiction.
Dr. Keith Humphreys, an expert on the intersection of science, marketing, and law in creating "addiction for profit businesses," describes how industries from alcohol to app development employ aggressive marketing strategies to increase addictive behaviors. The alcohol industry, for instance, targeted women to enhance their drinking by promoting "mommy wine juice" and hosting online mommy wine chats. Even campaigns that seemed organic were often orchestrated by the industry, such as spreading the belief that red wine has health benefits.
The podcast highlights the examples of the alcohol, food, and opioid industries, along with the cannabis and social media industries. They suggest that aggressive marketing strategies from these industries might employ tactics to increase addiction, like promoting alcohol to women as an essential part of femininity and suggesting that cannabis enhances creativity.
Humphreys remarks on how industries may influence studies on moderate drinking, questioning the alcohol industry's hand in such studies. Huberman points out that social acceptance and usage of alcohol may stem from well-crafted marketing schemes that do not highlight the specific health risks for women—a tactic used until counter evidence is presented. Moreover, the social norm of consuming alcohol during professional meetings further normalizes such behavior.
With regards to the cannabis industry, Andrew Huberman notes the edibles market's growth because it avoids the negatives of smoking. Humphreys raises the issue of inconsistency in cannabis product preparation, which can lead to overconsumption, much like the lack of standards seen in the early days of the tobacco industry.
Slot machines, providing over 80% of casino income, capitalize on the human attraction to novelty to keep players engaged, a strategy described as "Losses Disguised as Wins" (LDWs). Humphreys characterizes casinos as a dense pack of addictions, adding that they've replaced dealers with machines to provide timed reinforcement, making gambling more addictive.
Humphreys discusses the necessity of advertising restrictions on addictive goods and compares the aggressiv ...
The Influence of Industry and Marketing on Addiction
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