In this episode of the Growth Stacking Show, Dan Martell examines different ways to generate income in the digital economy. He categorizes money-making opportunities into distinct groups: activities to avoid (such as NFT flipping and crypto trading), quick-start opportunities that can generate five-figure monthly income, scalable business models focused on client outcomes, and high-stakes ventures requiring substantial investment.
The discussion covers both practical, immediate opportunities and long-term strategies. Martell explores how emerging technologies, particularly AI, are reshaping various business sectors—from content creation and social media management to software solutions and business automation. He also addresses the viability of different business models, examining factors like market saturation, required skill levels, and potential returns on investment.

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Several online money-making schemes are considered unsustainable or unprofitable. NFT flipping has lost its appeal, with most projects failing to generate profits. Crypto trading requires specialized skills that most people lack, while MLM schemes often operate as pyramid schemes. AI automation has made basic tasks like captioning and data entry less profitable, and markets like print-on-demand have become oversaturated. Day trading, despite its allure, demands full-time dedication that most can't maintain.
The digital landscape offers several rapidly monetizable skills that can generate $5,000-$10,000 monthly. Short-form video editing is in high demand as AI aids content creation. Social media copywriting remains valuable as businesses seek effective marketing messages. AI chatbots and virtual reception services provide cost-saving solutions for businesses. The market for connecting brands with UGC creators is thriving, and virtual assistant services offer both income and learning opportunities.
Business models generating $10,000-$50,000 monthly focus on delivering concrete outcomes for clients. Dan Martell emphasizes the importance of selling outcome-based monthly retainers rather than one-off projects. AI agencies are increasingly valuable as businesses seek operational efficiency. LinkedIn AI services help CEOs build their personal brands, while micro-SaaS solutions for small businesses generate recurring revenue. Premium motion graphic design and AI-powered content creation at scale round out these opportunities.
The highest potential opportunities require significant investment in systems, leadership, and long-term vision. Martell shares his experience in angel investing, particularly in AI startups, as a path to building equity. He describes how creating unique AI software solutions can generate substantial recurring revenue. The strategy of automating and buying small businesses has proven successful, as demonstrated by his friend Jason's campground venture. Building a personal brand and content machine, while challenging, can lead to significant enterprise value, and licensing AI playbooks offers a path to passive income.
1-Page Summary
The online world is rife with money-making schemes, but many fall into a "trash" category for their lack of sustainability and profitability.
NFT flipping, once a hyped activity, is now considered unprofitable. Most projects fail to turn a profit, and those who initially thought they were making money have ultimately faced losses.
Crypto trading requires a combination of skill, patience, and risk tolerance—qualities most people lack. As the market moves quickly, the majority end up losing money daily.
Multi-level marketing (MLM) schemes that focus on recruitment rather than actual product sales are red flags and are often viewed as scams due to their pyramid structure.
Basic tasks such as captioning and low-level data entry are no longer profitable with the advent of AI technology, which can perform these tasks faster, cheaper, ...
Bucket 1 "Trash": Online Money-Making Activities to Avoid
In today's fast-paced digital landscape, individuals can quickly monetize certain online skills and services, often earning between $5,000 and $10,000 per month with low-skill, fast-turnaround work coupled with basic client communication.
With the surge in the number of content creators, there's an increasing demand for basic short-form video editing. As AI tools make the content creation process more accessible, more individuals are looking to capitalize on these skills.
Businesses continuously seek professionals who can craft compelling marketing messages on social media, making copywriting a valuable and quickly monetizable skill, especially as new tools emerge to improve the efficiency of this work.
For small businesses, AI chatbots represent a significant cost-saving measure. They can perform a multitude of tasks without human weaknesses like needing time off, thus freeing up business owners to reinvest their time into profit-generating activities.
There's a lucrativ ...
Bucket 2 "Easy": Quickly Monetizable Online Skills/Services
The business models in this segment focus on delivering clear outcomes to clients, ensuring stability, and allowing for scalability, with income potential ranging from $10,000 to $50,000 per month.
Working on multi-skill projects tied to real business outcomes is lucrative. Instead of simply executing tasks, there's a significant emphasis on solving revenue and growth problems for businesses. This involves delivering results and taking ownership of specific business issues. Dan Martell points toward selling outcome-based monthly retainers rather than one-off projects to create predictability and generate recurring revenue for the business.
As businesses look to automate to make money quickly and save time at scale, AI automation agencies are emerging as an in-demand service. These agencies can use AI to produce large volumes of work efficiently, helping businesses streamline operations. Martell suggests incorporating automation into business operations to improve margins.
LinkedIn growth systems powered by AI are significant for CEOs and leaders looking to enhance their audience reach and brand trust. Service providers that can facilitate this outcome of audience growth and trust acquisition through LinkedIn AI find themselves in a market with clients willing to invest in these services.
MicroSaaS tools specifically designed for small businesses—like plugins, extensions, or apps within marketplaces—offer simple, time-saving solutions and benefits. Charging monthly for these services can lead to stacked, ...
Bucket 3: Online Business Models Earning $10-50k/Month
Martell discusses strategies for building something greater than oneself through investments and innovative solutions that can yield high returns. These endeavors require not only capital or expertise but also the ability to establish systems, demonstrate leadership, and envision long-term goals.
Martell shares his personal experience investing in over a hundred companies, focusing on AI-first founders. This approach provides leverage and the potential to build an empire without being involved in the day-to-day operations of the company.
Drawing from his experience launching a new AI company, Martell underlines the importance of creating tools that solve real problems in unique ways. Such AI software, even if not yet powerful enough for some applications, can generate substantial and recurring revenue where it succeeds.
Highlighting AI's transformative power, Martell recounts how a friend named Jason bought a campground and implemented AI automation to significantly improve profit margins. By reducing headcount and utilizing AI instead, businesses can potentially automate operations and increase efficiency by 30 to 50%.
Building a personal brand and consistently producing content is categorized in the "hard bucket" due to ...
Bucket 4: Complex, Long-Term Investments With Million-Dollar Potential
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