In this episode of Creating Confidence with Heather Monahan, guest Glenn Lundy shares his journey from struggling with identity and homelessness to becoming a successful business leader in the auto industry. After experiencing a personal revelation, Lundy transformed his life by focusing on personal development and spiritual growth, which he then integrated into his business practices to achieve significant results.
The episode explores Lundy's approach to leadership and communication, including his LEAD principle for building relationships and his insights on emotional frequency matching. Lundy breaks down his method of adapting communication styles for different personality types, which has helped him build a community of millions through the Champions Breakfast Community. The discussion covers practical strategies for effective communication and leadership in both individual and group settings.
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Glenn Lundy shares his transformative journey from a troubled youth to successful business leader. Growing up in an interracial family during less accepting times, Lundy struggled with his identity, living between two households with contrasting cultural norms. This identity crisis led him to become a chameleon, adapting his personality to fit different social groups, which eventually contributed to poor life choices and homelessness.
After a failed suicide attempt, Lundy had an epiphany when he heard the phrase "you take yourself wherever you go." This realization led him to understand that he could be the catalyst not just for his problems, but also for positive change in his life and career.
Through exploring various spiritual paths, Lundy found his grounding in Christianity, which helped him align his mind, body, and spirit. He applied these principles to his work in the auto industry, where he prioritized personal development over profits. This approach led to remarkable success, growing his dealership by 800% to become the second-largest used car franchise dealership in the United States.
Lundy developed the LEAD principle (Listen, Encourage, Advise, and Develop) to build relationships, which he successfully used to grow the Champions Breakfast Community.
Lundy explains his concept of the "tone scale" for effective communication, emphasizing the importance of matching emotional frequencies with others for successful interaction. He recommends staying within two points of someone's emotional state on the tone scale for optimal communication.
In public speaking, Lundy identifies four major personality types: analytical urchins, extroverted dolphins, driven sharks, and altruistic whales. He adapts his communication style for each type, using different approaches ranging from data-driven presentations to high-energy delivery. Through this tailored approach and focus on collective consciousness in group settings, Lundy has built a community of four million individuals, fostering meaningful connections through shared energy and intention.
1-Page Summary
Glenn Lundy reflects on his life's journey, from grappling with an identity crisis due to his biracial background and dysfunctional family, to plummeting into the depths of depression and homelessness, and ultimately recognizing that he was the driving force behind both his struggles and potential triumphs.
Glenn describes growing up in a lower middle-class family where the basics were provided for, but with little to spare. His parents’ interracial marriage, which was unconventional and socially unaccepted at the time, ended in divorce when he was 11 years old. Post-divorce, his father married a black woman and his mother a white man, with both parents living just two doors apart in the same apartment complex.
The dual households presented Glenn with a confusing juxtaposition of cultural norms—one adhering to black cultural stereotypes, and the other to white cultural stereotypes. This left Glenn wrestling with his identity as he navigated his teenage years. His skin tone, darker than typically perceived as white but lighter than conventionally considered black, contributed to his struggle. He became a chameleon, constantly shifting his identity depending on the cultural group he was with at the time, whether that be cowboys, gangsters, or Mexicans.
Glenn's chameleon-like adaptation to his environment and lack of firm identity culminated in poor decision making and affiliating with the wrong crowds, which eventually led to homelessness. Isolated and despondent, Glenn hit rock bottom and contemplated ending his life. He attempted suicide by trying to drown himself in the Pacific Ocean near La Jolla, California.
Howeve ...
Glenn Lundy's Journey Overcoming Adversity and Finding Purpose
Glenn Lundy, with his insights on personal development and spirituality, shares how these aspects have been integral to his business success.
Glenn Lundy delves into the concept of aligning oneself energetically with desired life aspects, noting the importance of identifying and overcoming obstructions. He references Grant Cardone’s statement regarding the recognition of potential within ourselves, based on what we see in others. Reflecting on his own past, Lundy recalls how his belief system and "frequency" once attracted negative situations and people into his life during his homelessness. He underscores the pivotal role of surrounding oneself with varied circles to elevate one's life to match the frequency of one's dreams and goals.
Lundy explored multiple religions and belief systems. He studied at the Orange County Church of Scientology, examined Buddhism and Catholicism, but it was Christianity that led him to a spiritual understanding that transformed his life. He realized the importance of aligning the mind, body, and spirit, which resulted in personal growth and learning. This pursuit to become spiritually attuned, he believes, was rewarded tremendously.
In the auto industry, Glenn Lundy approached his career with a mindset to attain influence and create change, focusing on transformation not only for himself but for all employees. He prioritized personal development over profits, flipping the traditional business model. By fostering his employees' growth, they treated ...
Mindset, Spirituality, and Personal Development in Business Success
Glenn Lundy and Heather Monahan explore strategies for connecting with audiences, adjusting communication style to various personality types, and fostering a collective consciousness in group interactions.
Glenn Lundy discusses the concept of a "tone scale," which is about matching or adjusting one's tone to engage more effectively with others. The "tone scale" helps to understand where the other person is emotionally, and one should aim to be within two points on the tone scale of the person they're conversing with. For instance, approaching someone who is depressed with overbearing enthusiasm could result in a rejected interaction. It’s essential to adjust to a slightly brighter tone, suggesting empathy and understanding, without overwhelming them.
Conversely, if someone is highly agitated, matching their level of emotion can lead to conflict. Instead, approaching at a slightly lower intensity may acknowledge their feelings and help de-escalate the situation. Essentially, it's crucial to be on a similar emotional level or frequency for effective communication, much like tuning into the correct radio frequency for a clear signal.
Lundy explains that effective communication requires intention and attention. Without the listener’s attention, communication fails. Adjusting factors such as space, volume, and especially emotional tone are fundamental. If addressing someone at a zero on the tone scale, a person should present themselves at about a two, recognizing the person's state but offering a slightly more positive engagement. Dealing with someone at a nine requires approaching them at a seven to help lower their heightened state.
Through his extensive work in communication, Glenn Lundy recognizes four major personality types: analytical urchins, extroverted dolphins, driven sharks, and altruistic whales. When speaking to an audience, he tailors his delivery to resonate with these diverse personality types.
Lundy employs a strategy of adjusting his volume, tone, and mannerisms to connect with different audience personality types, ensuring engagement. He focuses on specific strategies for each personality type:
Through this tailored approach, Lundy ensures that h ...
Principles and Strategies for Effective Leadership and Communication
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