In this episode of All About Change, fashion designer and activist Kenneth Cole discusses his work addressing mental health stigma through the Mental Health Coalition. Cole draws parallels between mental health stigma and the AIDS crisis, emphasizing that stigma itself can be as damaging as illness. He explains his approach to building collaborative infrastructure among mental health organizations, creating shared messaging campaigns, and leveraging his platform as an outsider-advocate to amplify expert voices.
The conversation covers the business case for mental health investment, highlighting how workplace mental health support directly impacts productivity, retention, and profitability. Cole also discusses how AI and digital platforms are expanding access to mental health resources and the importance of ethical design in these technologies. Throughout, he emphasizes the need to normalize mental health conversations with the same openness society applies to physical health.

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Kenneth Cole emphasizes that mental health affects "four out of four" people—everyone is touched by it, whether directly or through others. Despite this universality, two out of three individuals remain silent about their struggles due to stigma. Cole parallels this with AIDS stigma, noting that in some regions, people would rather suffer untreated than publicly acknowledge their status. He asserts that for mental health, stigma can be as destructive as the illness itself.
Jay Ruderman notes the powerful effect when celebrities like Kevin Love and Michael Phelps openly discuss their mental health struggles, signaling that it's acceptable to talk about psychological wellbeing. Jake Lazer's address at a Mental Health Coalition convening further illustrates this: using his NFL and wrestling career as a metaphor, he describes how sharing his depression, anxiety, and bipolar disorder openly became a source of strength, especially important for men who are often discouraged from expressing emotional challenges.
Cole insists mental health should be approached with the same openness as physical health. Just as someone with a broken foot wears a cast without shame, those suffering emotional pain should feel free to discuss it without stigma. Cole expresses the coalition's goal: to normalize and institutionalize open discussion of mental health struggles so that addressing and healing them becomes possible for everyone.
Cole's journey toward building the Mental Health Coalition was inspired by his daughter, who introduced a stigma-free workplace mental health program. Recognizing that meaningful cultural change would require a larger, collaborative approach, Cole worked with NAMI to reach out to approximately 50 organizations representing disproportionately impacted communities. The principle guiding the Coalition was unified messaging and strategy, circling the wagons to address stigma beyond the scope of individual efforts. Cole emphasizes the power of numbers, describing the coalition as a way to "go far together" while amplifying participating organizations' work rather than competing with them.
Cole acknowledges that mental health organizations often protect their interests and compete for funding, which can waste resources. The coalition assembled organizational leaders who had never previously worked together, promoting transparency and enabling the identification of redundancies and areas for cooperation. This created a more efficient ecosystem where organizations could support their distinct missions while maximizing collective impact.
Cole is clear that he serves as a convener and enabler, not a competing mental health expert. The coalition platform democratizes access to resources, expertise, and fundraising, reducing duplication and enabling each organization to make its greatest impact. By convening diverse groups under a shared banner, the coalition enhances efficiency in branding, messaging, and fundraising while each organization maintains its unique focus.
An early flagship initiative led by Cole's daughter Katie was the "How Are You Really?" campaign, which challenged people to answer this routine question honestly and authentically. The campaign achieved 300 million interactions in its first weekend, providing a blueprint for teaching presence, empathy, and vulnerability. The effort positioned the coalition as a catalyst for connecting millions and changing attitudes toward mental health across diverse communities.
Kenneth Cole makes a deliberate decision to center his brand around what individuals stand for rather than fleeting fashion trends. He observes that "what's fashionable to you may not be to me," but believes "what's on your mind will eventually influence what's on your body and what you stand for will eventually influence what you stand in." This values-driven approach forges lasting bonds with consumers based on shared social values rather than just apparel.
Cole affirms that social impact is integral to the organization's DNA: "It doesn't exist in a corner office. It exists in every office." Every employee is touched by the social impact mission as part of their daily responsibilities. Within the company, Cole has established a mental health nonprofit division where staff operates with clear business goals, deliverables, and measurable returns on investment, creating something larger than the sum of their parts.
Reflecting on his AIDS activism, Cole notes that his position as an outsider to the principal at-risk groups allowed him to advocate more freely without risking his own reputation. This outsider status provided moral authority and latitude to give voice to issues without the personal consequences those within stigmatized communities would face. Cole emphasizes that "more people are dying from the stigma of AIDS than from AIDS itself," drawing a parallel to ongoing mental health stigma.
Cole readily acknowledges he is not a doctor or mental health expert, often noting he is the least qualified person in expert panels. Instead, he leverages his real strength as a convener and enabler, bringing qualified experts together and providing them with a prominent platform. He stresses his role is to amplify expert voices rather than direct, reinforcing his commitment to humility, collaboration, and lasting social impact.
Cole observes that while compassionate appeals often fail due to widespread empathy fatigue, the economic argument consistently persuades business leaders. He emphasizes that corporate America wastes $1.3 trillion annually due to productivity losses, absenteeism, and healthcare expenses linked to mental health. Since more Americans obtain health insurance through employers than from Medicaid and Medicare combined, failing to invest in employee mental health is irresponsible from both fiduciary and ethical perspectives.
Cole highlights unequivocal evidence that allocating resources to mental health initiatives directly improves employee retention, recruitment, morale, and productivity. These gains translate into enhanced efficiency, loyalty, and profitability. For CEOs, making such investments is not simply wise—it's required to fulfill both professional and ethical obligations.
Ruderman notes that some companies are reverting to old norms like mandating full-time office returns, but this is out of step with modern workforce expectations. Cole agrees, emphasizing that the post-COVID world has changed permanently—employees now seek flexible, balanced work arrangements. Businesses that acknowledge and adapt to these preferences gain a distinct advantage in recruiting and retaining talent, with hybrid policies and strong mental health support now serving as competitive differentiators.
Cole highlights that AI's diagnostic capabilities are now "thousands percent more capable" than traditional methods, enabling earlier identification of mental health conditions and more precise treatment. Digital platforms facilitate 24/7 global mental health access, removing previous barriers of geography, office hours, and clinician availability.
The Coalition is using intentional technology to ensure anyone can connect with appropriate mental health support regardless of location or time. These platforms leverage AI to create personalized pathways and build supportive digital communities, reducing the isolation that stigma creates and empowering individuals to seek help.
Cole acknowledges AI's dual potential: "it can also be, if not used in a good way, it can also be destructive." He stresses the importance of genuine commitment to helping people and reducing potential negatives in developing these technologies. Despite concerns, Cole expresses trust that most mental health tech intentions are inherently positive, believing that encouragement and guidance of ethical practices is vital to ensure these technologies serve to heal and support rather than harm.
1-Page Summary
Kenneth Cole emphasizes that, contrary to the often-quoted statistic that one in four people will experience a mental health condition in their lifetime, in reality, it is “four out of four.” Everyone is touched by mental health, whether directly or through family, friends, community, or the workplace. Despite this universality, Cole points out that two out of three individuals remain silent about their struggles due to stigma. The fear of being judged or socially diminished keeps many from discussing their mental health issues or seeking help, and the lack of a safe, supportive narrative compounds this silence. Cole parallels this with the impact of AIDS stigma, noting that in some parts of the world, people would rather suffer the consequences of untreated illness than publicly acknowledge their status, as stigma looms larger than the condition itself. He asserts that the same is true for mental health: stigma can be as destructive as the illness.
Jay Ruderman notes the powerful effect when celebrities like Kevin Love, Selena Gomez, and Michael Phelps openly discuss their mental health struggles. Their willingness to share their experiences signals that it is acceptable to talk about psychological wellbeing and encourages others to evaluate and seek support for their own mental health. Storytelling by public figures and advocates helps to reshape the narrative around mental health, replacing stigmatizing language and silence with openness and understanding.
Jake Lazer’s address at a Mental Health Coalition convening offers a further example. Using his career in the NFL and professional wrestling as a metaphor, Lazer draws a comparison: when physically injured, like with a broken arm, athletes may conceal their pain to avoid showing vulnerability. However, he describes the breakthrough power in speaking openly about his own depression, anxiety, and bipolar disorder, highlighting that sharing vulnerability is a source of strength, particularly for men who are often discouraged from expressing emotional challenges. This sharing of personal stories is exactly what the ...
Destigmatizing Mental Health Through Vulnerability and Storytelling
Kenneth Cole’s journey toward building the Mental Health Coalition was inspired by his daughter, who introduced a stigma-free workplace mental health program from NAMI, the National Alliance on Mental Illness. After the program’s implementation, Cole reflected with NAMI leaders about the scale of the challenge in destigmatizing mental illness, recognizing that meaningful cultural change would require a much larger, collaborative approach encompassing coordination and cooperation beyond any single organization. Embracing the belief that change demanded a collective effort, Cole insisted the coalition’s “tent” be wide open, welcoming anyone willing to participate. With consensus from NAMI’s leadership and board, they reached out to approximately 50 organizations representing disproportionately impacted communities to unite under a common mission. The principle guiding the Coalition was to bring together these groups for unified messaging and strategy, circling the wagons to address the debilitating stigma of mental illness and collectively tackling challenges beyond the scope of individual efforts. Cole emphasizes the power of numbers, describing the coalition as a way to “go far together,” and highlighting the platform’s goal to amplify participating organizations’ work, not to compete with them.
Cole acknowledges that mental health organizations often protect their own interests, striving to justify their existence and maintain access to funding. This reality breeds competition, even as many of these organizations share overlapping goals and sometimes target the same donors. This territoriality and redundancy can waste resources rather than maximize impact. To address this, the coalition assembled organizational leaders around the same table, many of whom had never previously worked together. Open communication about overlapping initiatives promoted transparency, enabled the identification of redundancies, and illuminated unique contributions as well as areas for cooperative effort. By enhancing awareness and access to shared knowledge and resources, the coalition created a more efficient ecosystem where organizations could support their distinct missions while maximizing their collective impact.
Cole is clear that he serves as a convener and enabler, not a competing mental health expert. His strength lies in assembling qualified professionals, empowering them, and providing infrastructure and visibility for their work. The coalition platform democratizes access to resources, expertise, and fundraising, which reduces duplication and enables each organization to make its greatest impact. The coalition leverages creative input, such as significant branding support donated by Pentagram, to amplify all member organizations’ efforts while each remains focused on its unique mission and identity. By conven ...
Mental Health Coalition: Collaborative Infrastructure Against Stigma
Kenneth Cole’s career stands out for its deep integration of activism and social impact within the heart of his business model. From the outset, Cole builds his brand less on fleeting fashion trends and more on enduring values, shared causes, and advocacy for social issues.
Kenneth Cole makes a deliberate decision early in his career to center his brand around what individuals stand for, rather than just what they wear. He observes that fashion is inherently fleeting: "What's fashionable to you may not be to me… heel heights and hem lengths change every 15 minutes." Instead, he seeks to establish a sustainable, meaningful relationship with customers by focusing on their values and mindset. He believes that "what's on your mind will eventually influence what's on your body and what you stand for will eventually influence what you stand in." Cole finds this approach to branding more fulfilling and believes it forges lasting bonds with consumers.
Cole’s strategy is not about chasing fashion cycles but nurturing a connection based on shared social values. By making relationships about deeper beliefs and causes, his brand transcends just apparel—empowering both consumers and the company to stand together for something substantial and impactful.
Jay Ruderman highlights that, at Kenneth Cole, employees feel involved in a mission much larger than selling clothes or shoes. Cole affirms that social impact is integral to the organization’s DNA. "It doesn't exist in a corner office. It exists in every office," he says, underscoring that every employee is touched by the social impact mission as part of their daily responsibilities. The collective aim is to embed this ethos throughout the business, ensuring that the social mission is a core element of the company's culture and not just an adjunct.
Within the company, Cole has established a mental health 501c3 nonprofit division where a dedicated staff operates with clear business goals, deliverables, and measurable returns on investment. These employees support each other and maintain distinct objectives that function in tandem with the business side. Cole believes that by incorporating clear, business-like structures and mutual support, the nonprofit arm and the business create something larger than the sum of their parts.
Reflecting on his AIDS activism, Cole notes that his position as an outsider to the principal at-risk groups—such as gay men, intravenous drug users, and Haitians during the early days of the HIV/AIDS epidemic—allowed him to advocate more freely. He explains that, unlike those groups, he did not risk his own reputation or career by taking a public stand, which made it easier for him to speak out when few others would. At the time, most feared being diminished by association with the cause.
Kenneth Cole's Activism: Merging Social Impact With Business Models and Advocacy Platform
Kenneth Cole observes that while the compassionate case for mental health investments often breaks down due to widespread empathy fatigue, the economic argument is consistently persuasive to business leaders. Many people are overwhelmed by constant exposure to hardship and pain, both in their daily lives and through social media, which exhausts their capacity for empathy. Consequently, emotional appeals to support mental health initiatives tend not to move decision-makers. However, the business case—framed as an investment with a measurable return rather than a mere expense—resonates in corporate environments where resource allocation must be rational and evidence-based.
Cole emphasizes the staggering cost of inaction: corporate America wastes $1.3 trillion annually due to productivity losses, absenteeism, and healthcare expenses linked to mental health. He points out that more Americans obtain health insurance through their employers than from Medicaid and Medicare combined, underscoring the critical role businesses play in the nation’s health. Failing to invest in employee mental health is not only irresponsible and ineffective from a fiduciary perspective but also inappropriate as a leader and human being. Reallocating resources to address mental health is thus rational, effective, and ethically sound.
Cole highlights unequivocal evidence that allocating resources to mental health initiatives directly improves employee retention, recruitment, morale, and productivity. These gains translate into enhanced efficiency, loyalty, and, ultimately, profitability for businesses. For CEOs, balancing fiduciary duty to shareholders with humanitarian responsibility toward employees means prioritizing mental health investments is not just good for people—it’s good for business. Cole concludes that for every CEO, making such investments is not simply a wise decision, but a required one if they are to fulfill both their professional and ethical obligations.
Jay Ruderman notes that some ...
Business Case for Mental Health: Economic Impact, Productivity, Retention, ROI
Kenneth Cole highlights the transformative impact of artificial intelligence on healthcare and mental health support. He notes that AI's diagnostic capabilities are now "thousands percent more capable" than traditional methods, enabling much earlier identification of mental health conditions and more precise treatment strategies. This significant leap in diagnostic power leads to earlier intervention and improved outcomes for individuals in need.
Furthermore, Cole emphasizes how digital platforms facilitate 24/7, global mental health access. Unlike the past, when psychological support was restricted by geography, office hours, or clinician availability, technology now allows people to connect with mental health resources anytime, anywhere, removing previous barriers and making support more universally accessible.
The Mental Health Coalition is using intentional technology and programming to ensure that anyone, regardless of where or when, can connect with appropriate mental health support and resources. These platforms are leveraging AI to create personalized pathways that adapt to the unique needs and circumstances of each user, making mental health care more accessible and relevant for everyone.
Beyond individualized support, tech platforms help unite people facing mental health challenges, reducing feelings of isolation that stigma often creates. By building supportive digital communities, these innovations empower individuals to seek help and engage with others who understand their experiences, fostering inclusivity and belonging.
Ai and Digital Platforms Expanding Mental Health Access
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