In this episode of All About Change, Kaila Yu examines the historical roots and ongoing effects of Asian women's fetishization in America. She traces how military conflicts, immigration patterns, and media representations have shaped perceptions of Asian women, while sharing insights from her experiences as an "import model" and her journey into activism.
Yu discusses the connection between objectification and violence against Asian women, citing events like the Atlanta spa shootings as examples of this relationship. The episode explores recent shifts in Asian representation in media, particularly through Korean cultural influences, while addressing Yu's current work supporting sexual violence survivors and her memoir "Fetishized," which documents the unique challenges Asian women face.

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Kaila Yu examines how historical events, media representation, and immigration patterns have shaped the fetishization of Asian women in America. Yu explains that early 20th-century military conflicts, including the Philippines War, World War II, and the Vietnam War, established a foundation for objectification through soldiers' interactions with Asian sex workers during "rest and recreation" services.
The media has reinforced harmful stereotypes through productions like "Full Metal Jacket" and its infamous "Me So Horny" phrase, perpetuating the portrayal of Asian women as exotic and subservient. Yu notes that the first Asian women in America were often brought as sexual slaves, leading to their stigmatization as "dirty" and "diseased" in health journals, further cementing negative perceptions.
Kyla Yoo shares her evolution from feeling invisible due to lack of media representation to becoming an activist. Her experiences as an "import model" and her appreciation of Lucy Liu's career trajectory highlight the complex relationship Asian women have with media representation. Motivated by increased anti-Asian violence during the Covid-19 pandemic, Yoo wrote her memoir "Fetishized" to address the unique challenges Asian women face.
Yu's work demonstrates how fetishization dehumanizes Asian women by reducing them to sexual caricatures, often leading to violence. She draws a direct connection between this objectification and tragic events like the Atlanta spa shootings. Yu celebrates recent progress in Asian representation, particularly through Korean cultural influences, while continuing her advocacy through speaking engagements and support for sexual violence survivors.
1-Page Summary
Kaila Yu delves into the history of how militarism, media stereotypes, and the marginalization of immigrant women have contributed to the fetishization of Asian women.
The early 20th century set the precedence for the objectification of Asian women in the minds of many American men, says Kaila Yu.
Yu notes that this perception was particularly common after the Philippines War, World War II, and the Vietnam War. American soldiers were often offered 'rest and recreation' services, which included the use of prostitutes in places like Thailand and Bangkok. Such interactions during wars significantly contributed to the fetishization of Asian women in America.
Further influencing fetishization was the media's portrayal of Asian women. Yu mentions how "Full Metal Jacket" popularized the phrase "Me So Horny," which subsequently became associated with Asian women despite many not knowing the source or having seen the movie. This portrayal played a role in reinforcing the sexual objectification of Asian women.
Asian women have been stereotyped by media as exotic, subservient, and hypersexualized figures, a depiction that has longstanding and pervasive effects on how they are perceived in society.
Yu also addresses the role of immigrants in shaping perceptions of Asian wome ...
Origins and Perpetuation of Fetishization of Asian Women
Kyla Yoo shares her experiences to highlight the struggles with representation and the harmful fetishization Asian women face, transitioning from her own internalizations to using her voice as an activist and author.
Kyla Yoo has discussed how the lack of positive Asian representation in media during her formative years contributed to her feelings of invisibility and low self-esteem. She mentions a chapter in her book titled "Lucy Liu," where she acknowledges Liu's initial roles played into stereotypes like the dragon lady, but appreciates Liu's later transcendence beyond those archetypes. Yoo resonated with Liu's characters, stating she would have taken any roles that were available, seeking any form of Asian visibility in media.
Yoo's experiences as an "import model,” a niche that often perpetuates exotic stereotypes, and the fascination with narratives like "Memoirs of a Geisha" highlight how Asian women can internalize harmful stereotypes. Yoo's journey through these scenes exposes the complex ways in which Asian women navigate an industry that often represents them through a fetishizing lens.
Yoo decided to write her memoir "Fetishized" as a response to the anti-Asian violence that surged during the Covid-19 pandemic, inspired by the rise in racist incidents after the President labeled it the "Chinese virus." She began covering these issues of anti-Asian violence on social media and through her writing. The Atlanta spa shootings, where a perpetrator kil ...
Kyla Yoo's Journey Through the Fetishization of Asian Women
The book by Yu addresses the severe implications of fetishizing Asian women, encompassing dehumanization, objectification, and the link to violence, while emphasizing the need for diverse representation.
In her book, Yu defines fetishization as a phenomenon where a man dehumanizes a woman by treating her as a mere sexual object and caricature, thus considering her disposable. With this definition, Yu asserts that fetishization strips Asian women of their individuality and humanity, reducing them to one-dimensional sexual figures rather than recognizing them as complete human beings.
Yu further explains in her book how fetishization is intrinsically harmful. She illustrates a historical trajectory linking its origins in war and rape to resulting in real-life violence. Emphasizing the non-trivial effects, Yu indicates that fetishization often culminates in acts of violence, drawing a direct connection to the motivations behind the Atlanta spa shootings. This tragic event underscores the link between the sexualization and fetishization of Asian women and actual violence perpetrated against them.
Impacts of Fetishizing Asian Women
Kyla Yu's transition from journalism to activism has made significant strides, particularly in addressing the deep-seated issue of fetishization of Asian women.
Yu's engagement in activism was fueled by the disturbing rise in anti-Asian violence during the Covid-19 pandemic. She utilized her skills in journalism to underline the specific challenges Asian women face, sparking a more activist approach. As a travel and food journalist, her writing about anti-Asian violence signaled a career shift, driving her towards more advocacy-focused work.
Although Kyla Yu did not explicitly discuss the therapeutic nature of her writing process, the publication of "Fetishized" appears to be a source of gratification and empowerment for her. Writing the memoir emerged spontaneously from her experience advocating for Asian American women. Kyla describes the writing of "Fetishized" as one of the most healing experiences of her life. Her editor, Amy Lee, provided essential support, and the process of writing and refining each essay one at a time proved to be a collaborative and therapeutic exercise.
Yu's memoir is a continuation of her dedication to challenging how Asian American women are perceived beyond stereotypes. Her ongoing advocacy involves speaking against the fetis ...
Kyla Yoo's Activism and Writing On Asian Women Fetishization
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