Podcasts > 2 Bears, 1 Cave with Tom Segura & Bert Kreischer > The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

By Tom Segura, Bert Kreischer

In this episode of 2 Bears, 1 Cave, Tom Segura and Bert Kreischer are joined by Ari Shaffir for discussions spanning comedy, sobriety, and business ventures. Bert shares stories about Tracy Morgan's influence on his comedy career and how Morgan's chaotic approach to morning television changed the game for comedians. The conversation also covers how modern comedians use traditional media appearances differently than in previous generations, prioritizing viral moments over conventional promotion.

Bert reflects on his six-month sobriety journey following a health scare, discussing both the unexpected ease of not drinking and his critique of sobriety culture. The episode also touches on Ari's storytelling show "the End" and its revival under new production, as well as Bert's vodka brand Porosos and the personal experiences that led him to start the business. Throughout, the group explores shifts in comedy culture, from the decline of network television relevance to new approaches for social bonding.

The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

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The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

1-Page Summary

Tracy Morgan Stories and His Influence on Comedy

Bert's First Meeting With Tracy Morgan and Story Verification

Bert Kreischer recalls his first meeting with Tracy Morgan as a young comic, when Tracy handed him what Bert thought was a misshapen joint but was actually a blunt—his first. Tracy joked, "Oh, you never smoked shrimp before?" at Madam X, a bar he frequented. Despite telling this story for years, Bert faced online claims that Tracy denied the event ever happened, making him hesitant to share it publicly.

Seeking validation, Bert arranged a meeting in New York with Tracy, potentially to film for Ari Shaffir's show "the End." Tracy not only confirmed the story but added his own recollections, performed stand-up bits, and gave Bert explicit permission: "You have permission to tell that story from now on, that's your story." The meeting was electrifying for Bert and Ari, creating a magical, full-circle moment despite scheduling conflicts preventing them from filming together.

Tracy Morgan's Impact on Comedy Performance

Tracy Morgan fundamentally changed how comedians approach morning television through his chaotic, unpredictable appearances—derailing interviews with improvised stand-up, shirt removal, and wild declarations. Comedians like Mark Normand and Sam Morrell now routinely subvert morning show conventions, following the path Tracy paved with his disregard for mainstream norms. Tom Segura and Ari Shaffir note that Tracy's unique voice and commitment to authentic, boundary-pushing comedy has influenced generations of comics to embrace disruption and unpredictability.

Bert's Sobriety Journey and Reflections on Drinking Culture

Six Months Without Alcohol After Blood Clot

Bert Kreischer began a six-month sobriety period after a blood clot traveled from his leg to his lungs, requiring blood thinners and no alcohol. Initially devastated about missing milestone events, Bert soon found sobriety surprisingly easy, saying "Not drinking is... It's not been hard. Not at all." After three months, his blood work showed his liver was healthier than in years. Looking ahead to July 12th when he can resume drinking, Bert contemplates ideal beach locations like the Cayman Islands for breaking sobriety, though he debates whether to have just one beer or go hard.

Critique of Sobriety Culture and Appreciation for Authentic Recovery

Bert is frustrated by algorithmic promotion of sobriety influencers who monetize their recovery, finding their presentations inauthentic and unreflective of real struggle. In contrast, he admires comedians like Nick Swardson who take quieter, more personal approaches to sobriety without making it their identity. Bert also defends alcohol as a valuable social lubricant, reminiscing about friendships and memorable moments sparked by drinking, and lamenting that younger generations might miss these connections in favor of wellness trends.

Ari Shaffir's Storytelling Show "the End" Revival and Production

Ari Shaffir revived his acclaimed storytelling show "the End," now produced by Ymh Studios, featuring comedians like Nate Bargatze, Shane Gillis, and Ali Siddiq sharing true personal stories without exaggeration. Ari designed a unique compensation model where all comedians receive direct payment and share in backend earnings—episodes are available for $9.99 individually or $24.99 for the full season. Despite his efforts, production faced challenges including Bert's inability to participate after multiple attempts, Ronnie Diaz's knee surgery conflict, and Sean Patton's contract issues.

Shift From Network TV to Digital Content

Tom Segura and fellow comedians reflect on how major networks like Comedy Central have faded in relevance, rendering traditional milestones like "booking a pilot" increasingly irrelevant. The group notes that morning television appearances no longer drive ticket sales, with Segura pointing out that "no one who's going to buy a ticket is watching the 7am news." Instead, comedians now use these appearances to create shareable clips rather than for genuine promotion.

Subverting Morning TV Format

Comedians like Mark Normand and Sam Morrell use morning television to deliver edgy, unexpected material—like abortion jokes during early morning hours—to generate memorable, viral moments rather than sell tickets. Daniel Tosh's approach of dominating radio interviews with prepared bits exemplifies this confrontational strategy, ensuring his comedic voice prevails over standard promotional formats.

Low-Dose Products for Social Bonding

Bert Kreischer expresses interest in low-dose cannabis products (five or 2.5 milligrams of THC) that mimic social drinking's rhythm, enabling repeated use throughout an evening without overwhelming intoxication. This reflects a broader consumer preference shift toward moderation and control, preserving the communal appeal of these rituals while avoiding their pitfalls.

The Porosos Vodka Brand and Business Ventures

Bert Kreischer and Tom Segura emphasize the exceptional quality of Porosos Vodka, which has won gold medals and features a proprietary distillation process. Bert's decision to start Porosos stemmed from his negative experience with Tito's Vodka, whose founder allegedly told him to "go fuck himself and stop drinking Tito's" after Bert sought a collaboration. Disappointed, Bert resolved to build a brand that welcomes partnerships. He promotes Porosos through grassroots efforts, personally delivering bottles to establishments that don't carry it and encouraging customers to request the brand at their local venues.

1-Page Summary

Additional Materials

Counterarguments

  • While Tracy Morgan confirmed Bert Kreischer's story in person, the initial skepticism from online audiences highlights the broader issue of unverifiable anecdotes in comedy, where personal stories can be embellished or misremembered over time.
  • The idea that Tracy Morgan single-handedly revolutionized morning television for comedians may overlook earlier or concurrent performers who also challenged traditional formats, suggesting a more collective evolution in comedic approaches.
  • Bert Kreischer's assertion that sobriety was "not hard at all" may not reflect the experiences of many individuals who struggle significantly with addiction and recovery, potentially minimizing the challenges faced by others.
  • Criticizing sobriety influencers for monetizing their recovery overlooks the fact that sharing personal stories online can provide support and community for people who lack other resources, and that authenticity can be subjective.
  • The view that alcohol is essential for social bonding and memorable experiences may ignore the negative consequences of alcohol use and the possibility of forming deep connections without substances.
  • Expressing concern that younger generations may miss out on social benefits due to wellness trends does not account for the rise of alternative social activities and communities that do not center around alcohol or substance use.
  • The promotion of Porosos Vodka as a superior product is subjective, as taste and quality in spirits are often matters of personal preference, and awards do not guarantee universal appeal.
  • The negative portrayal of Tito's Vodka's founder is based on a single anecdote and may not represent the company's broader approach to partnerships or customer relations.
  • The compensation model for "the End" show, while innovative, may not be financially accessible for all fans, potentially limiting audience reach compared to free or ad-supported content.

Actionables

  • you can experiment with making your social gatherings more memorable by introducing a playful, unexpected element that disrupts the usual routine, like bringing a quirky prop or starting a lighthearted challenge, to foster authentic connections and create stories worth retelling.
  • a practical way to rethink your approach to moderation is to set a personal rule for social consumption—such as alternating between non-alcoholic and alcoholic drinks or using a timer to pace yourself—so you can enjoy the social benefits without overindulging.
  • you can create your own mini storytelling night with friends by inviting everyone to share a true, unembellished story from their life, encouraging honesty and vulnerability, and rotating who gets to pick the next theme to keep things fresh and engaging.

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The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

Tracy Morgan Stories and His Influence on Comedy

Bert's Account Of Meeting Tracy Morgan Involved Controversial Bar Interactions After Sharing a Blunt

Bert Kreischer recounts his first meeting with Tracy Morgan, which occurred through their mutual friend Todd. Bert describes being a young comic, around 24 or 25, who was introduced to Tracy. The encounter is memorable for Bert because Tracy handed him what appeared to be a misshapen joint, which Bert realized upon smoking was actually a blunt—something he’d never experienced before. Tracy, recognizing Bert's confusion, joked, “Oh, you never smoked shrimp before?” and teased Bert for his inexperience. This interaction took place at Madam X, a bar Tracy frequented, and Bert vividly remembers Tracy’s personality shining through—all jokes, laughter, and unpredictable antics.

Despite Bert telling this story for years, the details became a point of contention online, with many claiming Tracy Morgan said the event never happened. Bert admits that these denials made him hesitate to tell the story publicly, insisting he didn’t want to contradict Tracy or be accused of fabrication, unless Tracy himself corroborated it.

Bert Arranged a New York Meeting With Tracy Morgan to Verify the Story and Potentially Film It For "the End" Show

Seeking to put doubts to rest and possibly film the reunion for Ari Shaffir's show "the End," Bert reached out through fellow comedians, notably Frosty, who helped connect him to Tracy Morgan. One morning, Bert received a FaceTime from Tracy, who said he’d heard about Bert’s story and invited him to New York to share it. Bert, excited and nervous, immediately flew to New York with Ari Shaffir, where they met Tracy at CAA in the Chrysler Building. Frosty provided ample Chick-fil-A to make everyone comfortable.

Tracy Confirmed the Story in Person, Adding Recollections and Performing Stand-Up Bits, Creating a Magical and Validating Experience For Bert

When Tracy entered, he immediately joked about making a movie together and settled in, eating breakfast and riffing. As Bert recounted his side of the story, Tracy chimed in with his own memories—recalling the confusion over the blunt, joking about Bert never having smoked one, and reminiscing about the night at Madam X. Tracy recalled the night vividly, mentioning how, though not yet famous, he was already attracting attention and had to worry about getting in trouble. Tony Woods, another comic, was also part of the story’s orbit. Throughout their conversation, Tracy dropped into bits, ran through old stand-up routines, and gave his enthusiastic blessing: “You have permission to tell that story from now on, that’s your story.”

The meeting was electrifying for Bert and Ari, who described the moment as magical and validating—a full-circle moment where Tracy not only confirmed the events but also brought his own comedic style to the retelling. Bert and Tracy contemplated filming the story together, but due to Tracy's new show and scheduling conflicts, he was ultimately unable to participate. Though disappointed, Bert gained the satisfaction of Tracy’s public corroboration and permission to keep telling the story, even if internet doubters persisted.

Tracy Morgan's Comedic Voice Shaped Morning Tv Personalities, Highlighting the Importance of Defying Conventions

Tracy Morgan’s influence extends far beyond Bert’s personal stor ...

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Tracy Morgan Stories and His Influence on Comedy

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Counterarguments

  • While Tracy Morgan's comedic style is celebrated for its unpredictability and disregard for norms, some might argue that such chaos can overshadow other comedians or disrupt the intended flow of collaborative performances or interviews.
  • The story’s significance relies heavily on personal anecdotes and the validation of celebrity memory, which may not be as impactful or meaningful to audiences unfamiliar with the individuals involved.
  • The influence of Tracy Morgan on morning TV comedy, while notable, may be overstated, as other comedians and cultural shifts have also contributed to the evolution of comedic approaches in these settings.
  • The focus on Tracy’s disregard for audience approval as a rare trait among comedians ...

Actionables

  • you can inject unpredictability into routine conversations by intentionally responding to everyday questions with playful, offbeat answers to break the expected flow and spark laughter or surprise; for example, when someone asks how your weekend was, reply with an exaggerated or absurd story, then gauge how the shift in tone changes the interaction.
  • a practical way to validate your own memories or stories is to reach out to people who were present and ask them to share their version, then compare details and notice how perspectives differ or align, which can help you feel more confident sharing your experiences publicly or with friends.
  • you can pr ...

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The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

Bert's Sobriety Journey and Reflections on Drinking Culture

Bert's Six-month Sobriety: From Devastation to Transformation After Blood Clot

Bert Kreischer begins his sobriety journey after a blood clot traveled from his leg to his lungs, forcing him onto blood thinners and a strict no-alcohol regimen for six months. When his doctor delivered the news, Bert describes it as feeling like a death sentence. He panicked about missing milestone events like the Super Bowl, Daytona 500, and the South Beach Food and Wine Festival, questioning how he would cope with these without alcohol, which is entwined with his public persona and personal traditions.

To his surprise, Bert soon finds that not drinking is much easier than he anticipated. He says, "Not drinking is... It's not been hard. Not at all." The only real challenge comes during turbulence while flying, a situation where he once leaned on alcohol to manage anxiety. Outside of that, Bert finds six months of sobriety to be manageable.

The physical benefits quickly manifest. After three months, Bert receives blood work showing his liver is healthier than it has been in years, with enzyme numbers dropping well below his historical averages. The improvements give him a sense of pride but also a mischievous anticipation, as he jokes about wanting "to put a fucking dent in it" once he's allowed to drink again.

Bert's July 12th Drinking Plans: Ideal Location and Approach

Looking ahead to July 12th, the date he can resume drinking, Bert contemplates his ideal location and approach for his return. He considers various beach destinations for breaking sobriety—places like Key West, the Caribbean, Cayman Islands, Jamaica, and Puerto Rico appeal to him for their potential for poolside cocktails and a celebratory atmosphere. Urban spots like New Orleans, New York City, and Chicago are briefly discussed but dismissed in favor of a more relaxed, tropical vibe. He imagines three days of drinking in a place like the Cayman Islands: “get up, cocktail in the pool, run it in the afternoon.”

Bert debates whether to have just one beer or to go hard on his first day back. He reflects on the pressure and burden of counting sobriety days, noting that obsessing over the number can become a problem itself. He shares an anecdote about a friend who regrets ever starting to count his days sober, as it became a mental fixation. Bert admits that part of him wants to avoid this trap, suggesting he might have that first drink simply to “break the number.”

Despite his personal journey, Bert expresses skepticism about the growing wave of sobriety influencers and wellness trends. He points out that he doesn’t want to monetize his experience or make sobriety his branding, distancing himself from influencer culture that profits off personal transformation.

Bert is frustrated by the algorithmic promotion of sobriety content. His feed is filled with influencers monetizing their recovery, presenting it either as a business model or a miraculous transformation that seems inauthentic. He describes s ...

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Bert's Sobriety Journey and Reflections on Drinking Culture

Additional Materials

Counterarguments

  • While Bert finds not drinking easier than expected, many people experience significant psychological and social challenges during sobriety, suggesting his experience may not be representative.
  • The idea that alcohol is necessary for social connection overlooks the many ways people form deep bonds without drinking, including through shared activities, conversation, and sober events.
  • Younger generations choosing alternatives to alcohol, such as fitness or microdosing, may be responding to well-documented health risks and social harms associated with alcohol use.
  • Criticizing sobriety influencers for monetizing their experiences does not account for the fact that sharing recovery stories can provide support and inspiration to others struggling with addiction.
  • Linking alcohol consumption to openness and camaraderie may ignore the negative consequences alcohol can have on relationships, including conflict, dependency, and impaired judgment.
  • The skepticism toward sobriety stories that mention financial or spiritua ...

Actionables

  • you can create a personal milestone calendar that highlights upcoming social events and brainstorm alternative ways to make them memorable without alcohol, such as planning a themed dinner, organizing a group game night, or curating a playlist for each occasion to focus on connection rather than drinking.
  • a practical way to manage anxiety in specific situations like flights is to assemble a small “calm kit” with sensory items (like a stress ball, soothing scents, or noise-canceling earbuds) and practice using it during stressful moments, helping you build new coping habits that don’t rely on alcohol.
  • you can experime ...

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The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

Ari Shaffir's Storytelling Show "the End" Revival and Production

Ari Shaffir Revived "the End," Featuring Comedians Sharing True Personal Stories

Ari Shaffir has brought back his acclaimed storytelling show, now revived as "the End" after its previous cancellation by Comedy Central. Produced by Ymh Studios and available on their website, the show features a lineup of top comedians telling true, personal stories as they actually happened—"word for word," with no fictionalized details or exaggeration. Ari and Tom Segura emphasize that these are honest stories, not stand-up bits, and the format aims to capture life events authentically.

The series lineup is star-studded, including Nate Bargatze, Chris DeStefano, Shane Gillis, Jordan Jensen, Jay Oakerson, Ali Siddiq, Miss Pat, and more. Ari and Tom highlight the exceptional roster, noting its diversity and the high caliber of comedians participating. There’s even a "clean" episode from Nate Bargatze, which is thematically consistent and family-friendly, broadening the show’s appeal.

Ari Structured "the End" Compensation to Prioritize Fair Comedian Pay and Backend Equity

Ari designed "the End" with a payment model that stands out within comedy and podcasting. Unlike many podcast appearances, where comedians may receive only a small ad-read fee, all participating comedians on "the End" receive direct compensation. Episodes are available individually for $9.99, or viewers can purchase the full season for $24.99—a price Ari settled on after Tom Segura persuaded him to lower it from an original $50, making the show more accessible to fans.

Additionally, Ari ensured that the comedians share in backend earnings, so when the show succeeds, both producers and performers benefit financially. This approach creates an equitable structure where everyone involved in the show's creation is rewarded for its popularity and sales—a notable departure from ...

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Ari Shaffir's Storytelling Show "the End" Revival and Production

Additional Materials

Counterarguments

  • While "The End" claims to present stories "word for word" without exaggeration, the subjective nature of memory and storytelling means that complete objectivity and accuracy are difficult to guarantee.
  • The $9.99 per episode or $24.99 per season pricing, even after being reduced, may still be considered expensive compared to other streaming or podcast content, potentially limiting accessibility for some fans.
  • Although the show emphasizes diversity and a high-caliber lineup, the absence of certain major comedians (like Bert Kreischer, Ronnie Diaz, and Sean Patton) may disappoint fans and affect the perceived completeness of the series.
  • The compensation and backend equity model, while more equitable ...

Actionables

  • You can invite friends or family to a story-sharing night where everyone tells a true, unembellished personal story, focusing on honesty and real-life details rather than entertainment value, to practice authentic storytelling and deepen connections.
  • A practical way to support fair compensation for creative work is to choose entertainment or educational content that transparently shares revenue with its contributors, and to recommend these options to others, helping shift demand toward more equitable models.
  • You can broaden your appreciation for diverse perspectives ...

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The End Is Here w/ Ari Shaffir | 2 Bears, 1 Cave

Modern Comedy Trends and Comedians' Approaches

The landscape of comedy is shifting as network television’s influence fades and new platforms prompt comedians to rethink both career strategy and the ways they reach audiences. At the same time, cultural attitudes toward intoxication are changing, with a growing appreciation for low-dose products that facilitate social bonding without overindulgence.

Decline of Network TV and Shift To Digital Content Change Comedians' Career Approaches

Tom Segura and his fellow comedians reflect on how major networks like Comedy Central have all but disappeared and how this has rendered traditional comedy career milestones, such as “booking a pilot,” increasingly irrelevant. The panel jokes about colleagues announcing new pilots on legacy networks like CBS or ABC, suggesting such moves are out of step with how people consume entertainment today. The concept of celebrating a network achievement seems almost antiquated, with Segura quipping that even mentioning a new ABC show sounds ridiculous in the current landscape.

Comedians express skepticism regarding the value of morning television appearances for actually advancing careers or driving ticket sales. Segura repeatedly points out that “no one who’s going to buy a ticket is watching the 7am news.” The group notes that, far from being a crucial marketing vehicle, these network and morning TV spots are now more about making shareable clips than traditional self-promotion. As Segura points out, shows often sell out independent of TV appearances, further undermining the practical impact of legacy media.

Comedians Use Morning TV to Subvert the Format With Bold Jokes Instead Of Routine Promotion

With diminished expectations from traditional media, comedians like Mark Normand and Sam Morrell have shifted tactics, using morning television less as genuine promotion and more as an opportunity to subvert the format with edgy, unexpected jokes. Segura describes how Normand, for example, delivers unabashedly off-color material—like abortion jokes or cursing—during very early morning hours to the visible discomfort of hosts, pushing the boundaries of what’s expected or acceptable in those settings. The intent is not to sell tickets but to generate memorable, viral moments that are authentically funny to comedians and their fans.

Daniel Tosh’s approach is highlighted as another example of this confrontational strategy, as he would go on morning radio fully prepared with bits, presenting crafted material disguised as spontaneous conversation. Tosh’s commitment dominated the format, rarely letting hosts guide the conversation and ensuring that his own comedic voice prevailed.

Comedians are increasingly inclined to “mess with” the morning format out of a recognition that these appearances don’t move the needle for their careers and as an outlet for frustration with the inauthenticity of standard promotional interviews. Instead, they aim to create memorable clips, sometimes openly disregarding the show they were invited to promo ...

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Modern Comedy Trends and Comedians' Approaches

Additional Materials

Clarifications

  • "Booking a pilot" refers to a comedian or writer being hired to create the first episode of a potential new TV show. This pilot episode serves as a test to see if the network will order a full series. Traditionally, securing a pilot was a major step toward mainstream success and wider recognition. It often led to increased visibility, higher earnings, and career advancement in the entertainment industry.
  • Comedy Central and similar networks historically provided comedians with wide exposure and industry validation. These platforms helped comedians build audiences, secure agents, and access lucrative opportunities like TV shows or tours. As these networks decline, comedians lose a traditional, centralized path to fame and must find new ways to reach fans. This shift forces them to adapt to digital platforms and alternative career strategies.
  • Morning TV appearances for comedians traditionally serve as promotional spots to reach broad audiences and boost ticket sales or show viewership. These segments often feature light interviews, brief stand-up clips, or discussions about upcoming projects. The format is usually friendly and non-confrontational, designed to appeal to general viewers starting their day. However, the impact on career growth has diminished as audience habits shift toward digital platforms.
  • Tom Segura, Mark Normand, Sam Morrell, Daniel Tosh, Bert Kreischer, and Ari Shaffir are well-known stand-up comedians and podcast hosts. They are recognized for their distinctive comedic styles and have large followings in the comedy community. Many have appeared on television, streaming platforms, and live tours, influencing modern comedy trends. Their insights reflect firsthand experience with changes in the entertainment industry and audience preferences.
  • Low-dose cannabis contains significantly lower amounts of THC, the psychoactive compound, than typical cannabis products. This allows users to experience mild effects without strong intoxication or impairment. It is designed for social or casual use, enabling repeated consumption without overwhelming highs. This contrasts with regular cannabis, which often delivers stronger, longer-lasting effects.
  • Cultural attitudes toward intoxication have shifted from heavy drinking to valuing moderation and control. Social bonding is increasingly linked to shared, mild experiences rather than intense intoxication. This reflects broader health and wellness trends emphasizing balance and sustainability. Low-dose products support social rituals without impairing function or causing negative effects.
  • "Shitty Mexican weed" is a colloquial term referring to cannabis that is con ...

Counterarguments

  • While network television's influence has declined, it still provides significant exposure and legitimacy for some comedians, especially those targeting broader or older audiences.
  • Morning TV appearances may not directly drive ticket sales, but they can help comedians reach demographics that are less active online or on social media.
  • Edgy or subversive humor on morning TV can alienate potential fans or damage professional relationships with media outlets, potentially limiting future opportunities.
  • Not all comedians have the platform or following to disregard traditional promotion; for many, conventional media appearances remain important for career growth.
  • The trend toward low-dose cannabis and moderate ...

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The Porosos Vodka Brand and Business Ventures

Bert Launched Porosos Vodka, a Premium Brand With a Unique Distillation Process, Earning Gold Medals

Bert Kreischer and Tom Segura emphasize the exceptional quality of Porosos Vodka. Bert calls it “the best vodka you’re ever going to have,” highlighting its clean taste and noting that it even enhances his sleep quality compared to other vodkas. Tom describes a proprietary distillation process and points out that the vodka has won gold medals in multiple competitions. Importantly, both stress that praise for Porosos comes from customers themselves, not marketing hype. Tom thanks consumers for their feedback, saying, “you the people are the ones telling us how great it is… this is now your favorite vodka.”

Bert's Porosos Role Stemmed From a Negative Tito's Vodka Experience

Bert’s decision to start Porosos was rooted in his earlier loyalty to Tito’s Vodka. In 2016, during a weight loss challenge triggered by the viral success of his machine story, Bert discovered Tito’s, influenced by a fellow airplane passenger who praised the drink for not causing weight gain. Bert quickly became a de facto brand evangelist, drinking Tito’s and speaking about it onstage, even receiving gift baskets from Tito’s fans at his gigs.

Motivated by his enthusiasm, Bert reached out to Tito’s for a potential collaboration—not seeking a major endorsement deal, but a simple partnership. However, the founder responded with hostility, allegedly sending Bert the message: “tell him to go fuck himself and stop drinking Tito’s.” Disappointed by the rude rejection, Bert stopped drinking the brand, resolved never to treat aspiring collaborators that way, and was inspired to build Porosos into a brand that welcomes partnerships and enthusiasm.

Bert Promotes Porosos By Encouraging Customer Requests and Personally Delivering Bottles To Non-carrying Establishments

When Bert visits bars or estab ...

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The Porosos Vodka Brand and Business Ventures

Additional Materials

Clarifications

  • Bert Kreischer and Tom Segura are well-known stand-up comedians and podcast hosts with large, loyal audiences. Their opinions matter because they have significant influence and credibility in entertainment and lifestyle communities. Fans often trust their recommendations, making their endorsement valuable for brands. Their involvement adds authenticity and personal connection to the Porosos Vodka brand.
  • Tito’s Vodka is a popular American vodka brand known for its handcrafted production in Austin, Texas. It gained widespread recognition for its smooth taste and gluten-free status. Tito’s is often credited with helping to popularize craft vodka in the U.S. market. Its success has made it a major player in the premium vodka segment.
  • A proprietary distillation process is a unique method developed and owned exclusively by a company to produce their product. It often involves special techniques or equipment that differentiate the product’s quality or flavor. This exclusivity can create a competitive advantage and protect the brand’s identity. In vodka, it can result in a smoother, purer taste that appeals to consumers.
  • The "machine story" refers to a popular comedy bit by Bert Kreischer about his wild experience with Russian gangsters, which gained massive attention online. This viral success significantly boosted his public profile and led to increased opportunities. The story's popularity also motivated Bert to improve his health, sparking the weight loss challenge mentioned. This challenge indirectly influenced his discovery of Tito’s Vodka.
  • Bert's weight loss challenge likely involved monitoring his diet and alcohol intake closely. Tito’s Vodka was recommended because it is perceived as lower in calories and carbohydrates compared to other alcoholic drinks. This made Tito’s a preferred choice for someone trying to lose weight while still enjoying alcohol. The recommendation came from a fellow passenger, influencing Bert’s initial interest in the brand.
  • The hostile rejection from Tito’s founder was unusual because it was a blunt, offensive refusal rather than a typical business decline. This response discouraged Bert from pursuing collaboration and damaged his perception of Tito’s as a brand. It motivated Bert to create Porosos with a more welcoming and positive partnership approach. The incident highlights how negative interactions can inspire new ventures focused on better values.
  • A brand evangelist is someone who passionately promotes a product because they genuinely believe in its value. They often share positive experiences and encourage others to try the product without being paid or officially affiliated. Bert acted as a brand evangelist for Tito’s Vodka by enthusiastically endorsing it publicly and influencing others to use it. This role helped build trust and credibility for the brand through authentic personal advocacy.
  • Grassroots promotion relies on direct, personal interactions and word-of-mouth from ...

Counterarguments

  • Claims about Porosos Vodka’s superior quality and clean taste are subjective and based on personal preference; taste in vodka varies widely among consumers.
  • The assertion that Porosos Vodka improves sleep quality is anecdotal and not supported by scientific evidence; alcohol generally disrupts sleep patterns according to medical research.
  • The details of the proprietary distillation process are not disclosed, making it difficult to independently verify its uniqueness or effectiveness compared to industry standards.
  • Winning gold medals in competitions is an achievement, but many spirits competitions award multiple medals, and the criteria or prestige of the competitions are not specified.
  • Customer feedback highlighted by Bert and Tom may be influenced by their fan base and promotional efforts, which could introduce bias rather than representing a broad, unbiased consumer consensus.
  • The negative experience with Tito’s Vodka is presented from Bert’s perspective; the Tito’s founder’s side of the story is not included, so the full context of the interaction is unknown.
  • Grassroots promotion and ...

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