PDF Summary:The 21 Keys Of Success, by Rick Ross and Kolie Crutcher

Build a foundation for success with the principles outlined in The 21 Keys Of Success by Rick Ross and Kolie Crutcher. Cultivate a mentality of continuous self-improvement, transforming challenges into opportunities through an emotionally balanced mindset. Explore principles for strategic business growth, such as methodically reinvesting profits and connecting authentically with your community.

The authors share insights on fostering personal accountability, prioritizing physical vitality, and developing an intense passion for your craft. Throughout, Ross' own experiences demonstrate how unwavering commitment and resilience can empower you to overcome obstacles on your path to mastery.

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He uses the example of how Rick Ross, early in his drug dealing career, bought more cocaine with his initial profits, while his less successful peers purchased cars. Crutcher details how Ross astutely reinvested his profits, which broadened his business endeavors and solidified his position within the narcotics market, leading to increased income and a more robust alliance with his supplier. Crutcher advises individuals to apply this approach in their pursuits, thoughtfully using initial earnings to establish a solid base for enduring achievement.

Continuously reinvest earnings to enhance the company's operational efficiency and increase its size.

Crutcher emphasizes that continuous reinvestment in your enterprise can create a snowball effect, which in turn quickens its growth and boosts its capacity to generate profits. He emphasizes the necessity of reinvesting small amounts into the system to develop a process that gradually attracts and increases larger amounts of money as time progresses.

He cites the example of how Rick Ross's reinvestment allowed him to connect with Danilo Blandon, a cocaine supplier with access to the highest-quality product at the lowest prices. Crutcher emphasizes that Ross's financial tenacity and strategic reinvestment approaches were instrumental in establishing a partnership that greatly expanded his narcotics distribution network. Kolie Crutcher emphasizes the significance of reinvesting earnings into your business, which in turn creates a beneficial loop attracting more resources and opportunities to enhance your success.

Assume complete personal responsibility for your achievements.

It falls upon the person alone to realize their dreams, a point emphasized by Kolie Crutcher. He underscores the necessity of taking ownership of the decisions one makes and adopting an active approach rather than anticipating aid or favorable circumstances to emerge from external factors.

Rick Ross's narrative, which details how his determination during a life sentence led him to scrutinize his legal case and uncover a judicial error that resulted in his freedom, is recounted. Crutcher argues that self-reliance creates a greater sense of agency and resourcefulness, empowering individuals to navigate challenging situations and overcome seemingly insurmountable obstacles.

Depend on your personal drive and skills rather than seeking assistance from external sources.

Kolie Crutcher emphasizes the need to challenge the idea that others have an inherent intelligence or talent surpassing your own abilities. He contends that such a mindset fosters a detrimental reliance on external solutions for personal issues.

Ross attained his freedom by reducing reliance on his legal counsel and actively participating in his own defense. Kolie Crutcher inspires people to shape their destinies through the use of their inherent talents, skills, and persistent efforts to surmount challenges and achieve their dreams.

Other Perspectives

• While pursuing passions is important, it may not always be feasible for everyone, especially those with immediate financial responsibilities or limited resources.
• Dedication and persistence can also be driven by necessity, such as the need to support a family, rather than passion alone.
• Monetary rewards can be a legitimate form of satisfaction for many, providing a sense of security and the ability to enjoy other aspects of life.
• Reinvesting earnings is a sound business strategy, but it must be balanced with personal financial security and cannot always be the priority, especially in times of personal financial need.
• Continuous reinvestment can lead to growth, but it also carries the risk of overextension and can lead to burnout or financial instability if not managed carefully.
• While personal responsibility is crucial, success is often influenced by external factors such as market conditions, economic trends, and social networks that are beyond an individual's control.
• Relying solely on personal drive and skills may not always be sufficient; collaboration, mentorship, and external support can be essential components of success.

Community-Focused Entrepreneurship and Health/Energy Management

Cultivate a sincere dedication to the welfare of your community.

Kolie Crutcher underscores the importance of building strong connections with those you aim to assist, emphasizing the value of direct personal engagement with them. He argues that by forging a genuine connection with and remaining accountable to your core customers, you foster a unique rapport that leads to trust, loyalty, and enduring success.

He depicts the ascent of Rick Ross to a position of prominence within the African-American community. Despite dealing in a detrimental commodity, his genuine rapport with his clientele and his intense desire for their financial success struck a significant chord within that community. Crutcher recommends that individuals aiming for success should cultivate authentic relationships with potential customers, focusing on establishing a business or project that values mutual benefit and respect.

Offer goods and services that genuinely serve the interests of your primary clientele rather than taking advantage of them.

Crutcher argues that this genuine connection to your community fosters a loyal customer base, generating long-term sales that dwarf any short-term gains from exploitation. He emphasizes that serving others authentically creates a feedback loop of positive energy, which contributes to a more fulfilling and sustainable entrepreneurial journey.

He emphasizes Rick Ross's strategy of placing customer needs first, distinguishing it from the misleading tactics commonly used by drug dealers. Ross's steadfast dedication to satisfying his clientele and his fair treatment of his team cultivated loyalty and trust throughout his distribution channels, even though the products he dealt with were harmful. Crutcher demonstrates that Ross's commitment to the people in his neighborhood, though misleading, was a crucial factor in the extraordinary expansion of his drug trade. He inspires his audience to create businesses that provide lasting value to the communities they serve.

Maintain your health and vitality at their highest levels.

Kolie Crutcher emphasizes the significance of health consciousness, highlighting that the careful management of one's mental and physical vitality is essential for achieving success. He underscores the significance of regularly nurturing physical health, recognizing that it acts as a crucial channel for progressing toward one's objectives.

Rick Ross, at 50 years old, sustained a level of vitality and pace in his way of living that is typically associated with the youth, highlighting how his commitment to a plant-based diet and health upkeep has been beneficial. Crutcher underscores the significance of developing routines that boost an individual's energy and maintain their commitment to their goals over an extended period.

Protect your body as the vehicle that powers your success journey

Neglecting one's well-being can be a detrimental habit that hinders the sustained energy and enthusiasm required to achieve individual aspirations. He urges readers to integrate healthy habits as a fundamental component of their journey to success, rather than viewing them as a distinct personal matter.

He describes his initial resistance to adopting Ross's vegan diet, ultimately experiencing the benefits firsthand. Crutcher underscores the significance of awareness regarding the impact that one's dietary and lifestyle choices have on their overall well-being, which is crucial for maintaining long-term success. He counsels entrepreneurs to intentionally nurture their health and vigor, viewing these aspects as essential underpinnings of their business endeavors.

Practical Tips

• You can deepen your community ties by starting a neighborhood skill swap. This involves setting up a simple online board where neighbors can offer and request services like gardening, tutoring, or pet sitting, fostering interdependence and a sense of belonging.
• Create a personal health challenge with friends or family where each person sets a health goal and tracks progress together. This could be a step count competition, a weekly meal prep gathering, or a group meditation session, encouraging accountability and prioritizing health as a shared value.
• Initiate casual coffee meetups with regular customers if you run a small business, or if you're a customer, with the business owners. Use these informal gatherings to discuss not just products or services, but also shared interests and community issues, which can strengthen trust and loyalty through personal connection.

Independence, implementation, and the achievement of expertise.

Develop an unwavering determination and a strong commitment to diligence.

Kolie Crutcher emphasizes the importance of developing a steadfast and remarkable commitment to professionalism. He contends that to attain remarkable success, one must exhibit a degree of dedication and determination that surpasses the typical forty-hour workweek.

He shares a story that highlights Rick Ross's deep commitment to achieving his goals, exemplified by his declaration, "Sleep was a rare commodity for me." I commenced a significant voyage. I believed that their supply of cocaine would soon run out. Crutcher highlights Ross's unwavering dedication to his career, perceiving it as a resolute devotion to what he considered his sacred vocation, which encompassed the circulation of illicit substances. Ross emphasizes the importance of setting a clear objective to steer one's endeavors, despite choosing a harmful direction himself.

Persist in your pursuit of goals, overcoming challenges sequentially.

Kolie Crutcher emphasizes the significance of achieving success incrementally, highlighting the power inherent in consistent efforts in the face of obstacles and challenges. He argues that success does not arise from instantaneous results, but rather from the relentless and focused chase of one's goals.

He demonstrates the unwavering determination and persistence Rick Ross exhibited while facing significant challenges in promoting his distinctively branded products, distinguishing him from a musician. Despite minimal initial sales, Ross never wavered in his commitment, maintaining his enthusiasm and eventually experiencing a surge in demand. Crutcher likens individual development to the nurturing of the Chinese bamboo tree, which requires a steadfast commitment of five years before it shoots up in height, emphasizing the importance of consistent dedication. He motivates his audience to concentrate on perfecting their daily tasks, rather than being daunted by the enormity of their distant objectives.

Develop an insatiable passion for your craft and let it engulf you.

Crutcher highlights the empowering nature of "positive" addiction, arguing that channeling obsessive tendencies into a genuine passion can lead to extraordinary outcomes. He emphasizes the importance of discovering an occupation that truly inspires and invigorates you, letting that enthusiasm evolve into a dominant preoccupation.

He compares the deep commitment demonstrated by Rick Ross to the intense and obsessive zeal commonly observed in individuals addicted to substances. Crutcher asserts that Ross's unwavering commitment, fueled by an intense zeal for hard work, propelled him to the summit of his industry. He inspires his listeners to identify their unique enthusiasms and immerse themselves in their chosen profession with a dedication and fervor akin to someone gripped by an obsession.

Let your passion for your work become an all-encompassing obsession

Cultivating a profound enthusiasm for one's career is highlighted by Kolie Crutcher, as this fervor substantially diminishes the perceived obstacles and sacrifices required to achieve mastery and wealth. He explains that genuine enthusiasm nurtures a system of internal rewards, where the primary fulfillment comes from engagement in one's own labor, instead of external motivations such as monetary compensation or recognition.

He tells the story of Rick Ross's unwavering dedication, despite experiencing significant obstacles and failures in his drug dealings. Crutcher maintains that Ross's dedication to the hustle was driven more by a profound passion for the process than by a quest for quick monetary rewards. He inspires his listeners to find a passion that captivates them so deeply that the act of working becomes the reward, nurturing a dedication and perseverance that drives extraordinary accomplishments.

Ensure the protection of your dedication and sustain emotional fortitude.

Kolie Crutcher emphasizes the importance of maintaining commitments to oneself and to others in one's social circle. He maintains that upholding your promises fosters trust and bolsters your inner fortitude, laying the groundwork for a life filled with achievement and satisfaction.

He exemplifies unwavering commitment to one's word by showcasing how Rick Ross consistently fulfills obligations, ranging from participating in small-scale interviews to traveling for brief meetings. Crutcher maintains that Ross's steadfast adherence to his promises, despite the personal costs involved, laid a solid groundwork for respect and helped build robust partnerships throughout his career.

Uphold your promises and cultivate a steadfast resilience.

Crutcher underscores the enhancement of a man's self-assurance as he reliably meets his commitments. He contends that such mental resilience enables people to withstand difficulties and momentary obstacles while maintaining focus on their overarching objectives.

He contrasts Ross's inclination towards risk-taking with his unwavering commitment to his word, illustrating how these seemingly opposing traits are actually interconnected. Crutcher demonstrates that Ross's strategy, which involved making well-thought-out risks, was anchored in his conviction that unwavering persistence is the only protection against absolute failure. Ross faced challenges with bravery, perceiving them as fleeting hurdles instead of defining moments in his fate, thanks to his steadfast dedication to his personal pledge to attain success. He motivates his audience to establish a bedrock of self-esteem through keeping their promises and fostering a steadfast resilience that empowers them to embrace well-considered risks unimpeded by the dread of failing.

Other Perspectives

• Work-life balance is crucial for long-term success and mental health; overcommitment can lead to burnout and diminish overall productivity and creativity.
• Success is not always linear, and the idea of overcoming challenges sequentially may oversimplify the complexities and unpredictability of real-life scenarios.
• Obsessive passion can be detrimental if it leads to neglect of other life aspects, such as relationships, health, and personal growth.
• While enthusiasm is important, it should be balanced with practical considerations such as market demand, financial stability, and personal well-being.
• Upholding promises is important, but it is also necessary to set realistic expectations and boundaries to avoid overcommitment and potential failure to deliver.
• Resilience is valuable, but it is equally important to recognize when a change of direction or strategy is necessary to avoid persisting in unfruitful endeavors.