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Whether it’s global poverty, epidemics, war, or terrorism, we tend to have a dramatic, negative view of the world: that things are worse than they’ve ever been and they’re getting worse all the time. But this view is wrong. By almost any measure, there’s never been a better time to be alive than right now.

Hans Rosling’s Factfulness: Ten Reasons We’re Wrong About the World—And Why Things Are Better Than You Think explores the misconceptions that color our view of the world. Our guide will walk you through ten instincts that distort how we understand global problems, and we’ll offer solutions for overcoming these instincts—turning our dramatic worldview into a factful one.

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While they serve a cognitive function, these instincts also cause much unneeded suffering. The gap instinct makes us see the world as being more fractured than it really is, which inhibits international collaboration. The generalization instinct compounds the problem: We judge whole groups of people based on outdated stereotypes, which leads to all major forms of prejudice (including racism, sexism, homophobia, and xenophobia). Rosling argues that the effects are both personal and global. When we see the world as divided into groups with no overlap, it gets in the way of basic human empathy while inhibiting the cross-cultural cooperation we need to address the world’s problems.

Overcoming Generalization

Rosling offers two tools for avoiding the sorting trap: self-reflection and statistics. In the realm of demographic and economic numbers, he says to be wary of averages and extremes. Comparing two averages is an overly simplistic way to analyze data. For example, comparing the average income per day in the US and Mexico ($67 versus $11 at the time the book was published) overlooks the broad income overlap between individuals in these countries. Likewise, Rosling argues that there will always be extremes of wealth and poverty, and an inordinate focus on them obscures the fact that most people live in the middle.

Beyond statistics, Rosling says that you should check your own biases and how they influence your thinking. Reexamine the categories you reflexively put people into, and ask yourself what your own blind spots might be. Look for differences within groups of people and commonalities between groups of people to make sure you’re not lumping individuals together unfairly. Above all, don’t assume that your personal life experience is “normal” and sets a standard you can use to judge others by.

Bad Analytics: The Size and Straight Line Instincts

The next two faulty instincts we’ll cover are those that lead you to make faulty assumptions based on limited information. The first is the size instinct, where we overestimate the importance of any single data point or incident without putting it in the proper context. For example, 940,000 people died of AIDS-related illnesses in 2017. That statistic, when viewed in isolation, is certainly horrifying, but your perception of it might change once you learn that this figure was 1.9 million in 2004, meaning there’d been a 51% decrease in AIDS deaths in less than two decades: something you’d have missed if you’d looked at only the 2017 statistic.

Similarly, the straight line instinct is when we wrongly believe that trends will continue at the same rate and in the same direction forever. It results in unnecessary panic (such as fears of unlimited population growth) and leads us to ignore problems that do require attention (like not helping impoverished people because you fear contributing to population growth). Rosling argues that both these faulty instincts make us lose our sense of proportion: We imagine problems to be bigger or smaller than they really are, blind to the possibility that we might only be seeing a small part of larger trends.

Overcoming the Size and Straight Line Instincts

The reasons behind these instincts aren’t anything to be ashamed of. The first one Rosling lists is compassion: We have a bias toward things that we can see and feel, and when we see one instance of suffering, we extrapolate that to inform our view of the broader world. As with our other faulty thought patterns, we also have evolution to thank. Our hunter-gatherer ancestors weren’t data-crunchers, so they had to make quick decisions based on the conditions and visible trends right in front of them. Anecdotal examples and gut feelings were all they had.

Rosling’s answer to these instincts is to be wary of the numbers you’re given and always make sure to get the whole picture. Never accept a statistic in isolation. Instead, ask yourself, “Has the frequency of this phenomenon changed over time? Is this incident or figure truly representative, or is it an outlier?” When looking at trends, it’s useful to remember that statistical changes follow many different types of curve, not just straight lines. When you’re shown a trend, always remember to ask which part of the curve you’re seeing. What looks like a straight line could just be a small part of something bigger and more complex.

The Destiny Instinct

While the size and straight line instincts are primarily cognitive errors, when we apply them to large groups of people, they produce something more insidious—the destiny instinct: the belief that innate and immutable characteristics determine the destinies of whole nations and cultures. Rosling says a common example of this is the idea that African culture is “backward” and will never progress. It reinforces the idea that whole cultures sit on the other side of an unbridgeable gap from a superior "developed world,” and that life in these places is bad, getting worse, and will never improve.

Yet Rosling points out that this belief in inevitability is totally at odds with history and reality. No society has ever stood still. Everywhere we look across the planet, societies are undergoing massive social and economic changes that are reorienting their relationships with the rest of the world. For instance, while Africa as a whole lags behind other parts of the world in some respects, this obscures enormous differences both within and between African countries. Plus, every nation of sub-Saharan Africa has expanded people’s access to education, drinking water, electricity, and sanitation since decolonization, and they’ve done it at the same rate as European nations when they started developing during the Industrial Revolution.

The destiny instinct can also lead to bad assumptions about the continued dominance of Europe and North America. Rosling believes that by 2100, the balance of power will have shifted, with 80% of the world’s population living in Asia and Africa. Moreover, the International Monetary Fund (IMF) predicts that in today’s richest countries, economic growth will be lower than people expect, and much less than what so-called “poor countries” will achieve.

Overcoming the Destiny Instinct

How do we combat our instinct to ignore the progress that’s happening all around us? By adding new knowledge and revising our vision of the world. Rosling says we overlook a lot of positive changes because they happen very slowly. You don’t experience large-scale demographic or social changes on a day-to-day level, but this doesn’t alter their long-term impact. To see what’s really going on in the world, we have to stop clinging to old, comfortable, familiar ideas and recognize that knowledge has an expiration date. Additionally, abandoning colonial, paternalistic mindsets about the non-European world can expand our vision about what “progress” means.

Blame and the Single Perspective Instinct

While the destiny instinct warps our view of progress, Rosling writes that other mental errors distort our ability to find workable solutions to the world’s problems. The first of these is the single perspective instinct: our attraction to simple, reductive ideas and one-size-fits-all solutions. This instinct leads people to embrace all-encompassing ideologies and worldviews that ignore complexity and nuance. For example, some people believe that all problems are caused by government interference, so they push for unfettered free markets. Others believe that everything bad in the world stems from capitalism, so they fight for more government regulation. Both ignore the potential harms their “simple” solutions would cause.

At its worst, the single perspective instinct can metastasize into the blame instinct: the desire to find a single person or entity to blame for something bad. Rosling writes that it’s tempting to look for high-profile targets (like billionaires or politicians) to blame for the world’s problems, but the result is that we end up scapegoating rather than analyzing the structural roots of the world’s problems. This instinct is also at work in popular conspiracy theories, all of which overstate the influence of supposedly nefarious people and organizations. While it solves nothing, believing conspiracy theories provides an easy explanation for complex events and trends that are really the result of larger social, economic, and political forces.

Overcoming Blame and Easy Answers

To defuse these unhelpful ways of thinking, we need to acknowledge why we adopt them in the first place. Rosling says the sad truth is that simple ideas are attractive: They clarify a complicated and messy world. Blame, in particular, frees us from having to look deeper at the more complex root causes of phenomena—doing so might reveal that our behaviors and assumptions are causing harm. Blame also implies that there’s someone or something responsible, and that bad things are the result of a deliberate plan. This frees us from having to engage with the thought that the world is often chaotic and random.

To overcome these patterns, there’s no shortcut—you have to embrace complexity and question your assumptions. Seek out the opinions of people who don’t agree with you, and avoid extreme ideologies altogether. Remember that big events are almost never caused by one thing. For any problem you feel should be addressed, examine the broader context and structural factors in play. Single individuals don’t control economies, win wars, or establish democracies. Those things are achieved by mass movements, institutions, and systems.

The Urgency Instinct

The last mental error Rosling addresses is the urgency instinct: the belief that to avert catastrophe, we must act immediately and drastically. Rarely is this a good strategy for solving global problems. It leads to overreactions, panic, unintended consequences, and a loss of credibility when we overstate a problem’s severity or urgency.

For example, a hasty reaction to a mysterious outbreak in Mozambique led the government to shut down the roads. This led to the unintended consequence of people drowning when they were forced to use leaky boats to bring their goods to market (they could not afford to lose a day of sales). Later, it was revealed that the illness was food-based, not a communicable disease. The roadblocks had been unnecessary, and the catastrophe would have been averted had the government taken the time to think through the full ramifications of its decision before acting.

Overcoming the Urgency Instinct

The urgency instinct plays on basic fears. For activists, it helps focus attention and resources on the problems they care the most about. They tell people that if we don’t act now (and act big), humankind will suffer irrecoverable damage. Rosling acknowledges that there are real problems that threaten human survival (such as climate change), but overstating or exaggerating the urgency of a threat can undermine long-term efforts to correct it if short-term warnings are revealed to be overblown.

Therefore, make sure you have all the facts before succumbing to urgency. It’s almost never “now or never,” and very few good solutions come from forsaking careful analysis and thought. Insist on the data, and take worst-case-scenario predictions with a dose of skepticism. Consider the full range of possible scenarios, and accept that the future is uncertain before committing to action.

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PDF Summary 1: The Gap Instinct

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As this range shows (and as we mentioned above), the majority of the world’s population lives at Levels 2 and 3. If you go a step further and combine the middle and high-income countries, we see that only 9 percent of people live in extreme poverty. This is lower than at any time in human history.

Delusions of Distance

Despite this, people in Level 4 countries are deeply ignorant of how the rest of the world lives. They believe that the gap between their standard of living and that of the rest of the world is far greater than it actually is. For example:

  • Only 36 percent of Americans know that the majority lives in middle-income countries.
  • Only 9 percent of Germans correctly guessed the percentage of girls in low-income countries who finish primary school (the correct answer is 60 percent).

This pattern of ignorance among people at Level 4 is profound. Whether you’re looking at life expectancy, child mortality, or vaccination rates, citizens of wealthier countries consistently believe in this vast chasm between themselves and the rest of the world.

Causes of the Gap Instinct

Why do we believe that we’re all so different from one...

PDF Summary 2: The Negativity Instinct

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  • Hunger: 28 percent of people worldwide were malnourished in 1970. Today, that figure is 11 percent.

And as a corollary, check out these good trends that are on the rise:

  • Women’s suffrage: At the dawn of the 20th century, almost no countries allowed women to vote. Today, 193 out of 194 do.
  • Food production: Crop yields have nearly quadrupled since 1961. This has been a major driver of the aforementioned decline in worldwide hunger.
  • Access to electricity: The share of people with access to electricity increased from 72 to 85 percent from 1991 to 2014.
  • Access to clean drinking water: More people than ever can drink safe, treated water, with that figure going up 30 percent from 1980 to 2015.

Causes of the Negativity Instinct

With things so clearly improving, why are we so prone to negativity? Why don’t we see the progress that’s happening all around us?

Nostalgia

We are misinformed by nostalgia. We exalt the past as being a better time whose standards and values we’ve forsaken. And we usually attribute today’s problems to the abandonment of those values. But this is flatly wrong.

But this is flatly wrong. In fact, by most statistical...

PDF Summary 3: The Straight Line Instinct

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Why will population slow down? Because the number of children will stay flat. One of the benefits of people moving out of Level 1 is that they have fewer children: and indeed, the worldwide average number of babies per woman has halved over the past 50 years. This is because people at Levels 2 and 3 (remember, this is where most of the population now lives) have better access to contraception and less of a need to have children since they don’t need more hands for subsistence agriculture.

As more people leave Level 1 for Levels 2,3, and 4, this will only continue. The trend then starts to become self-sustaining: the new generation of people born at higher income levels will have fewer children than the generation that preceded them. The expected, modest increase in population will come from these children and young adults today growing up and becoming the middle-aged and elderly of the future: there will simply be more adults.

It’s useful to put population in some historical context. World population was approximately 5 million during the prehistoric era and stayed flat throughout antiquity and well into the modern era, due to high rates of child mortality. It only...

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PDF Summary 4: The Fear Instinct

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Plane crashes are a recurrent source of fear (and receive wall-to-wall media attention when they do happen). There were 2,100 deaths per billion passenger miles at the dawn of the Aviation Era in 1929-1933. Today, that figure is virtually zero: 99.999975 percent of commercial flights landed safely in 2016 (in other words, only 10 crashes out of 40 million flights). This is partially a result of better international cooperation: the 1944 Chicago Convention created rules around aviation safety and a common accident report so pilots, airlines, and governments could learn from crashes.

We all know war is terrible and the media often portrays a world engulfed in conflict. It’s true that warfare has been a constant since the dawn of human history (there’s never been a time where there wasn’t some armed conflict going on somewhere). But some historical context brings things into perspective. 65 million people died in World War Two. Contrast that with the Syrian Civil War, the bloodiest conflict going on today, whose death tolls pale in comparison with those from earlier conflicts. Even if its death toll reaches 200,000, that is a shadow of the figures from conflicts as...

PDF Summary 5: The Size Instinct

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Swine flu has generated a lot of panic, particularly in the media in Level 4 countries. During a two-week period in 2009, the disease killed 31 people worldwide. During that same period, 253,442 articles were written about swine flu: over 8,000 articles per death! Meanwhile, over 63,000 died of tuberculosis, mostly in level 1 and Level 2 countries, but swine flu received 82,000 times the coverage.

The Size Instinct was at work in all of these examples: the focus on a relative handful of extreme cases caused the world to overlook the bigger picture.

Causes Of the Size Instinct

Why do we focus so much attention on single incidents and isolated data points?

Human Compassion

When we hear a story about a dead child or a freak event that resulted in a death, it is natural for us to feel compassion and devote attention to the story. We have a bias toward things that we can see and feel: when we see one instance of suffering, we extrapolate that to form our view of the broader world. Again, this is an evolutionary inheritance: our hunter-gatherer ancestors weren’t data-crunchers. Instead, they had to make quick decisions based on conditions right in front of them....

PDF Summary 6: The Generalization Instinct

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As another example, Level 4 business leaders do not realize that family sizes are decreasing all across the world as people move out of extreme Level 1 poverty into the more comfortable Levels 2 and 3. This means that women are menstruating more (since menstruation pauses for about two years during each pregnancy), creating a growing market for menstrual pads and other products in these countries. But with a distorted worldview caused by the Generalization Instinct, businesses will fail to capitalize on this opportunity.

Causes of the Generalization Instinct

Why do we group the world into simplified categories?

Organize Information

The world is complicated and messy, with lots of information. We need categories to help us process the information we are faced with every day: we would simply not be able to function if we saw every item and scenario as unique.

Survival Instinct

There is also an evolutionary basis: our ancestors did not have time to take a nuanced view of the world. They had to make quick decisions for basic survival, for which generalizations were extremely useful (don’t eat plants of that color because they’re poisonous, avoid going in the...

PDF Summary 7: The Destiny Instinct

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In China, India, and South Korea, billions have escaped extreme poverty in just half a century, giving the lie to claims that they could never feed 4 billion people. 50 years ago, these countries (which are now manufacturing powerhouses and reliable trading partners) lagged behind where sub-Saharan Africa is today.

The Destiny Instinct can also lead to wrong assumptions about the continued dominance of Western Europe and North America. By 2100, the balance of power will have shifted, with 80 percent of the world’s population living in Asia and Africa. Moreover, the IMF predicts that economic growth will only be 2 percent annually for today’s Level 4 countries. This is a significant downgrade from earlier predictions, and much less than what Level 2 and 3 countries are achieving.

It’s not just economics: Western cultural values have changed drastically over time as well. Liberal Sweden had quite conservative values and mores around sex, family, marriage, and contraception as recently as the 1960s.

We mentioned Iran above when we talked about the Generalization Instinct, but it’s worth exploring again. Even this country, with a traditionalist, clerical Shi’ite government, has...

PDF Summary 8: The Single Perspective Instinct

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People with expertise want to put it to good use and they see a reason to put it to use everywhere. But this leads to experts and activists overstating problems and proposing their pet solutions as the cure-all for complex and nuanced global challenges.

Even advocates of democracy can fall prey to this mode of thinking. Democracy is not always the solution. In fact, the countries that have undergone the greatest economic growth and escape from Level 1 in the 20th century (China, South Korea) were not democracies: they were one-party states and military dictatorships.

Look Beyond the Numbers

Data (as important as it is) does not tell the full story. You still need to look behind the numbers to see real people and lives.

The Prime Minister of Mozambique measures economic progress in his country by things that he can see with his eyes: how many people have shoes and how many new houses are being built. He emphasizes that a disproportionate focus on cold, impersonal stats like GDP and FDI growth obscures the reality of progress on the ground.

Look Beyond Medicine

Doctors tend to see medicine as the single best way to treat deadly diseases. This causes...

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PDF Summary 9: The Blame Instinct

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Journalists

Journalists are often accused of distorting the facts to promote an agenda. Politicians especially love to point the finger at journalists for unfair or inaccurate reporting. And the media really does contribute to a lot of misunderstanding about the world. But are they really to blame? No.

A recent IPSOS poll shows that journalists are just as misinformed as the rest of us, whether it’s about worldwide vaccination rates, future population growth, or female educational attainment. Of course this ignorance is going to be reflected in their coverage. The solution is to combat the ignorance and address the larger systemic factors that shape coverage—not wrongly accusing individual journalists of lying.

Refugee Smugglers

In 2015, over 4,000 refugees drowned in the Mediterranean Sea. The European media and general public were quick to blame the smugglers who packed the refugees into unsafe rubber dinghies. But it was actually the EU’s own regulations that forced people to travel this way. These regulations penalize airlines for boarding people without proper entry documents, and those documents are impossible to get in war-torn countries. Since...

PDF Summary 10: The Urgency Instinct

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Ebola

Thee 2014 ebola outbreak in West Africa caused a great deal of panic in the region and in the world at large. However, much of this panic (and the resultant calls for drastic action) was overblown. Many of the suspected cases were false positives driven by confounding variables: ebola-like symptoms were really caused by other factors like poor sanitation and lack of clean drinking water. In the end, the ebola outbreak subsided because of common-sense, easy-to-implement public health measures like strict hygiene measures in public places and limiting unnecessary bodily contact. The solution did not come from drastic measures like border controls and mass quarantining.

Real Global Risks

Of course, there are still real problems that we should be focusing our attention on.

Consider pandemics, to which people at Level 1 are especially vulnerable. We need strong institutions like the WHO to provide the knowledge, resources, and infrastructure to combat deadly communicable diseases.

Another financial crisis would throw tens of millions of people around the world out of work, destabilize global trade, wipe out retirement savings, and erode trust in democracy and...

PDF Summary Epilogue: Factfulness in Practice

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Your Organization

Within your organization, don’t rest on laurels and accept the status quo.

Hunt for ignorance among your colleagues (and within yourself). Always be asking, “What don’t we know? What opportunities might we be missing? What are our cultural biases and blind spots?”

Remember, a factful worldview is not just more accurate than a dramatic one. It’s more useful, comforting, and inspiring.

The Instincts: A Refresher

As you’ve seen, most of the instincts have a few things in common. To help you get the big picture details, we’ve boiled them down to their essentials here.

Causes of the Instincts

Broadly speaking, most of these instincts are vestigial characteristics that we’ve inherited from evolution. Making snap judgements and assumptions based on the environment immediately around us was probably a good survival instinct for our ancestors: that’s why they survived and got to pass these instincts down to us. In today’s data-heavy and complex world, however, these instincts lead us to faulty conclusions.

We also live in the age of the 24-hour news cycle. To beat out the competition and keep eyeballs on the screen, media outlets...