Want to know what books Dux Raymond Sy recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Dux Raymond Sy's favorite book recommendations of all time.
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Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them.
Brand Storytelling
gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key... more Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them.
Brand Storytelling
gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience.
Written by the award-winning storyteller Miri Rodriguez at Microsoft,
Brand Storytelling
is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it. less 
Dux Raymond SyThis is a book everyone should get - practical, insightful and humanizes #storytelling https://t.co/m9jYoZRc0T
Kudos 👏 @MiriRod for sharing your wisdom & inspiring every person to tell their unique stories rooted in #empathy and direct from the ♥ https://t.co/uUdgxEVfqK (Source)
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From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.
Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.
Radical candor is the sweet spot between managers who are obnoxiously... more From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. While this advice may work for everyday life, it is, as Kim Scott has seen, a disaster when adopted by managers.
Scott earned her stripes as a highly successful manager at Google and then decamped to Apple, where she developed a class on optimal management. She has earned growing fame in recent years with her vital new approach to effective management, the “radical candor” method.
Radical candor is the sweet spot between managers who are obnoxiously aggressive on one side and ruinously empathetic on the other. It’s about providing guidance, which involves a mix of praise as well as criticism—delivered to produce better results and help employees achieve.
Great bosses have strong relationships with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get (sh)it done, and understand why it matters.
Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues. less 
Daniel Pink"Kim Scott has a well-earned reputation as a kick-ass boss and a voice that CEOs take seriously. In this remarkable book, she draws on her extensive experience to provide clear and honest guidance on the fundamentals of leading others: how to give (and receive) feedback, how to make smart decisions, how to keep moving forward, and much more. If you manage people―whether it be 1 person or a... (Source)
Dux Raymond Sy@magrom I recommend you be radically candid by challenging directly and caring personally - if you haven't, checkout @kimballscott's book #RadicalCandor - tons of great insights https://t.co/TP58vhmi18 (Source)
Christopher LochheadQuestion: What five books would you recommend to young people interested in your career path & why?
Answer:
I know this is sounds self-serving but I’d recommended both of my books, the soon to be released,
“Niche Down: How to Become Legendary by Being Different”
and
Harper Collins’ “instant classic,” “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”
In... (Source)
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