Want to know what books Alexandra Horowitz recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Alexandra Horowitz's favorite book recommendations of all time.
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How New York City subways signage evolved from a "visual mess" to a uniform system with Helvetica triumphant.
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the... more How New York City subways signage evolved from a "visual mess" to a uniform system with Helvetica triumphant.
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the mix. Efforts to untangle this visual mess began in the mid-1960s, when the city transit authority hired the design firm Unimark International to create a clear and consistent sign system. We can see the results today in the white-on-black signs throughout the subway system, displaying station names, directions, and instructions in crisp Helvetica. This book tells the story of how typographic order triumphed over chaos.
The process didn't go smoothly or quickly. At one point New York Times architecture writer Paul Goldberger declared that the signs were so confusing one almost wished that they weren't there at all. Legend has it that Helvetica came in and vanquished the competition. Paul Shaw shows that it didn't happen that way--that, in fact, for various reasons (expense, the limitations of the transit authority sign shop), the typeface overhaul of the 1960s began not with Helvetica but with its forebear, Standard (AKA Akzidenz Grotesk). It wasn't until the 1980s and 1990s that Helvetica became ubiquitous. Shaw describes the slow typographic changeover (supplementing his text with more than 250 images--photographs, sketches, type samples, and documents). He places this signage evolution in the context of the history of the New York City subway system, of 1960s transportation signage, of Unimark International, and of Helvetica itself. less See more recommendations for this book...
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Mimi Melnick, Robert A. Melnick | 3.92
"The Melnicks' work occupies a rather indeterminate genre category: part history of material culture, part exercise in obsessive photographic cataloguing of related objects, part crypto-Pop artist's book. There is a crisp and even elegant matter-of-factness to their writing and their pictures, a spare functionalist precision."
-- Allan Sekula They lie underfoot, embellished and gleaming. They seal off and provide entry to an underground world of conduits, water mains, power lines, and sewers. They appear by the thousands in our cities, but very few people ever look at them or think... more "The Melnicks' work occupies a rather indeterminate genre category: part history of material culture, part exercise in obsessive photographic cataloguing of related objects, part crypto-Pop artist's book. There is a crisp and even elegant matter-of-factness to their writing and their pictures, a spare functionalist precision."
-- Allan Sekula They lie underfoot, embellished and gleaming. They seal off and provide entry to an underground world of conduits, water mains, power lines, and sewers. They appear by the thousands in our cities, but very few people ever look at them or think about them as art. At once completely ordinary and totally unexpected, manhole covers present an infinite variety of design in the commonplace as well as a record of defunct utility companies, forgotten business firms, and obsolete foundries. Manhole Covers documents this singular form of urban industrial art and its place in American culture. less See more recommendations for this book...
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2012 Choice Magazine academic book award winner (zoology) The first-ever reference to the sign left by insects and other North American invertebrates includes descriptions and almost 1,000 color photos of tracks, egg cases, nests, feeding signs, galls, webs, burrows, and signs of predation. Identification is made to the family level, sometimes to the genus or species. It's an invaluable guide for wildlife professionals, naturalists, students, and insect specialists.Beetles, spiders, ants, flies, butterflies, mayflies, dragonflies, earwigs, crickets, grasshoppers, scorpions, centipedes,... more 2012 Choice Magazine academic book award winner (zoology) The first-ever reference to the sign left by insects and other North American invertebrates includes descriptions and almost 1,000 color photos of tracks, egg cases, nests, feeding signs, galls, webs, burrows, and signs of predation. Identification is made to the family level, sometimes to the genus or species. It's an invaluable guide for wildlife professionals, naturalists, students, and insect specialists.Beetles, spiders, ants, flies, butterflies, mayflies, dragonflies, earwigs, crickets, grasshoppers, scorpions, centipedes, millipedes, snails, earthworms, lacewings, wasps, damselflies, slugs, and alderflies less 
Alexandra HorowitzA guide to identifying the tracks that insects leave behind – a phenomenal book that should get a large amount of attention. (Source)
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Paradoxical portraits of seven neurological patients, including a surgeon consumed by the compulsive tics of Tourette's syndrome unless he is operating; an artist who loses all sense of color in a car accident, but finds new creative power in black & white; & others. more Paradoxical portraits of seven neurological patients, including a surgeon consumed by the compulsive tics of Tourette's syndrome unless he is operating; an artist who loses all sense of color in a car accident, but finds new creative power in black & white; & others. less Alexandra HorowitzSacks’s books are an inspiration to me in bringing together scientific and philosophical reflections on various human conditions. (Source)
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5
James Elkins's How to Use Your Eyes invites us to look at--and maybe to see for the first time--the world around us, with breathtaking results. Here are the common artifacts of life, often misunderstood and largely ignored, brought into striking focus. With the discerning eye of a painter and the zeal of a detective, Elkins explores complicated things like mandalas, the periodic table, or a hieroglyph, remaking the world into a treasure box of observations--eccentric, ordinary, marvelous. more James Elkins's How to Use Your Eyes invites us to look at--and maybe to see for the first time--the world around us, with breathtaking results. Here are the common artifacts of life, often misunderstood and largely ignored, brought into striking focus. With the discerning eye of a painter and the zeal of a detective, Elkins explores complicated things like mandalas, the periodic table, or a hieroglyph, remaking the world into a treasure box of observations--eccentric, ordinary, marvelous. less Alexandra HorowitzI love the idea that you can look at something so familiar that you have never really examined, and see this additional dimension. (Source)
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