Helvetica and the New York City Subway System
The True (Maybe) Story
Recommended by Alexandra Horowitz, and 1 others. See all reviewsRanked #54 in Typography
How New York City subways signage evolved from a "visual mess" to a uniform system with Helvetica triumphant.
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the... more
For years, the signs in the New York City subway system were a bewildering hodge-podge of lettering styles, sizes, shapes, materials, colors, and messages. The original mosaics (dating from as early as 1904), displaying a variety of serif and sans serif letters and decorative elements, were supplemented by signs in terracotta and cut stone. Over the years, enamel signs identifying stations and warning riders not to spit, smoke, or cross the tracks were added to the... more
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Alexandra Horowitz This book is a really nice example of the author’s obsession with lettering on signage. (Source)
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