Getting Multi-Channel Distribution Right
Ranked #32 in Distribution
This book provides a comprehensive treatment of modern distribution strategy that is analytically solid, and understandable by and relevant for managers as well as MBA and executive MBA students. It covers concepts, metrics, tools, and strategic frameworks for managing distribution. It focuses on the challenges of managing multiple channels of distribution in an evolving marketplace rather than the process of designing a distribution channel from scratch. It leans more heavily on metrics and tools, and incorporates perspectives from academic research in marketing and economics, as well as... more
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