A/B Testing
The Most Powerful Way to Turn Clicks Into Customers
Recommended by Kirk Borne, and 1 others. See all reviewsRanked #80 in E-Commerce
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user... more
The average conversion rate--the rate at which visitors convert into customers--across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user... more
Reviews and Recommendations
We've comprehensively compiled reviews of A/B Testing from the world's leading experts.
Kirk Borne A non-technical look at #ABtesting — “The Most Powerful Way to Turn Clicks into Customers” https://t.co/Vo3XnQ1bpj #abdsc #BigData #MachineLearning #DataScience #Statistics #CX #CultureOfExperimentation #Martech #Adtech #DigitalMarketing See the book: https://t.co/zJ2sjLhyEE https://t.co/3XYFNEP69M (Source)
Similar Books
If you like A/B Testing, check out these similar top-rated books:
