Want to know what books Brian Fanzo Isocialfanz recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Brian Fanzo Isocialfanz's favorite book recommendations of all time.
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From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty
We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the... more From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers' hearts, minds, and long-term loyalty
We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.
How?
By following these laws:
-The Protagonist Laws: Know Who You Are-The Strategy Laws: Understand Your Goals-The Discovery Laws: Find Your Story-The Story-Making Laws: Craft Your Story-The Channel Laws: Share Your Story-The Laws of Engagement: Engage with Your Communities
Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty.
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Brian Fanzo Isocialfanz@ArmchairExpPod @daxshepard 2 great book to read on brand storytelling are:
Laws of Brand Storytelling by @Ekaterina & @savvybostonian
And building a story brand by @donaldmiller
#SEMrushChat (Source)
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The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as... more The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more
In today's digital age, the traditional sales funnel--marketing at the top, sales in the middle, customer service at the bottom--is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company--but only if your content strategy puts your answers at the top of those search results. It's a simple and powerful equation that produces growth and success: They Ask, You Answer.
Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.
Upon reading this book, you will know:
How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn't through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales. less Brian Fanzo IsocialfanzNumber 1 question @TheSalesLion gets about his book "They Ask You Answer" isn't about growing sales or marketing...
It's I can't get my sales team or marketing team onboard or leadership to buy in!
We must focus on collaboration!
#IMlive19 (Source)
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The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country.
You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who... more The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country.
You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America.
Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia. less 
Mike Davis“You know what was amazing, and hilarious? When you chugged that beer with Dale Earnhardt Jr. after his last NASCAR race. One of the best things I’ve seen on ESPN.”
— Tiger Woods to @MartySmithESPN, as told by Marty in his new book #NeverSettle, available everywhere. https://t.co/d2DwGyH6QZ (Source)
Brian Fanzo Isocialfanz@MartySmithESPN @laurabturk @radfordu @ru_athletics RU memories are the best! Congrats @MartySmithESPN on the book launch... Going to get my hands on #NeverSettle! #Classof2003 (Source)
Greg SankeySummer Reading Book #19—NEVER SETTLE: Sports, Family, and the American Soul by @MartySmithESPN. @ericchurch wrote the BEST book foreword I’ve read in years (just fish at the boat launch)! Honored Marty gave me an early copy & made it personal. I THOROUGHLY ENJOYED NEVER SETTLE! https://t.co/m2rWVYohAg (Source)
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