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Arnie Kuenn's Top Book Recommendations

Want to know what books Arnie Kuenn recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Arnie Kuenn's favorite book recommendations of all time.

1

Content Chemistry

An Illustrated Handbook for Content Marketing

Andy Crestodina | 4.51

The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business... more
Recommended by Raluca Radu, Arnie Kuenn, and 2 others.

Raluca RaduIn terms of business, some of the must-read books I would mention are Hooked by Nir Eyal, Web Analytics: An Hour A Day by Avinash Kaushik, Call To Action and Always Be Testing by Bryan Eisenberg, Epic Content Marketing by Joe Pulizzi, How To Build Websites That Sell by Peep Laja, Content Chemistry by Andy Crestodina. (Source)

Arnie KuennAndy does it again, with an outstanding follow up to Content Chemistry. The lecture and lab approach is a must for anyone serious about creating and promoting genuine content to grow their business through web marketing. We have added several copies to our library. (Source)

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