Persuader (Jack Reacher, #7)
Jack Reacher lives for the moment. Without a home. Without commitment. But he has a burning desire to right wrongs - and rewrite his own agonizing past.
Never apologize. Never explain.
When Reacher witnesses a brutal kidnap attempt, he takes the law into his own hands. But a cop dies. Has Reacher lost his sense of right and wrong?
The very first fiction book I read, like a proper fiction book was Persuader by Lee Child which is book number seven of his Jack Reacher series. I was 35 at the time, I’m 43 now so that was a few years ago. It just changed everything for me. It set the biggest impact on my writing style, it’s reading those Lee Child books, those Jack Reacher books. For me, that was the biggest shift. It’s like, “Oh wow. This writing is amazing.” Then I was just basically taking that and applying it to the business writing. [source]
About storytelling: one book in particular that was recommended by one of my guests, Andre Chaperon, who’s one of the best copywriters out there. Books by Lee Child: one of his series is Jack Reacher, which is basically a thriller series of books. The way the stories are told is breathtaking and you can apply a lot of storytelling principles in your marketing by just reading those books. [source]