Experts > Alex Korchinski

Alex Korchinski's Top Book Recommendations

Want to know what books Alex Korchinski recommends on their reading list? We've researched interviews, social media posts, podcasts, and articles to build a comprehensive list of Alex Korchinski's favorite book recommendations of all time.

1
A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive...
more

Timothy FerrissHoliday is part Machiavelli, part Ogilvy, and all results... This whiz kid is the secret weapon you've never heard of. (Source)

Andrew ChenGrowth hackers are the new VPs of marketing, and this book tells you how to make the transformation. (Source)

Sean EllisRyan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product. (Source)

See more recommendations for this book...

Don't have time to read Alex Korchinski's favorite books? Read Shortform summaries.

Shortform summaries help you learn 10x faster by:

  • Being comprehensive: you learn the most important points in the book
  • Cutting out the fluff: you focus your time on what's important to know
  • Interactive exercises: apply the book's ideas to your own life with our educators' guidance.