The Consuming Instinct
What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Recommended by Seth Godin, and 1 others. See all reviewsRanked #91 in Evolutionary Psychology
For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?
How does the fashion industry play on our innate need to belong?
Why do men’s testosterone levels rise when they drive a Ferrari or a Porsche?
The answer to all of these intriguing... more
What do all successful fast-food restaurants have in common?
Why are women more likely to become compulsive shoppers and men more likely to become addicted to pornography?
How does the fashion industry play on our innate need to belong?
Why do men’s testosterone levels rise when they drive a Ferrari or a Porsche?
The answer to all of these intriguing... more
Reviews and Recommendations
We've comprehensively compiled reviews of The Consuming Instinct from the world's leading experts.
Seth Godin Author, Marketer, EntrepreneurIf you're trying to get people to buy more stuff, this book will show you how. If you're trying to understand why you buy so much stuff, this book will show you how as well. Good stuff on every page. (Source)
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