Testing Business Ideas
A Field Guide for Rapid Experimentation
Recommended by Nichole Elizabeth Demeré B2b Saas, and 1 others. See all reviewsRanked #42 in Business Planning, Ranked #52 in Models
A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds... more
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds... more
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Nichole Elizabeth Demeré B2b Saas This is probably my favorite career book of 2019. https://t.co/gS1yEFIdlj (Source)
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