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Ranked #18 in Game Theory, Ranked #90 in Survey
Superb non-technical introduction to game theory, primarily applied to social sciences. Clear, comprehensive coverage of utility theory, 2-person zero-sum games, 2-person non-zero-sum games, n-person games, individual and group decision-making, more. Bibliography. less
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Ariel Rubinstein Luce and Raiffa were thinking about elements of what we would probably now call modern choice theory. It’s written beautifully. (Source)