Ranked #37 in Data Mining
Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results. less
Reviews and Recommendations
We've comprehensively compiled reviews of Data Mining Techniques from the world's leading experts.
Kirk Borne If you are just starting your #MachineLearning learning journey, I recommend this as a great beginner’s book: “#DataMining Techniques for Marketing, Sales and Customer Relationship Management” (Third Edition) https://t.co/gSLkCSwLDF #BigData #DataScience #AI #DataScientist #CX https://t.co/2SyjLCqObv (Source)