Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

Recommended by Kirk Borne, and 1 others. See all reviews

Ranked #37 in Data Mining

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving... more

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Kirk Borne If you are just starting your #MachineLearning learning journey, I recommend this as a great beginner’s book: “#DataMining Techniques for Marketing, Sales and Customer Relationship Management” (Third Edition) #BigData #DataScience #AI #DataScientist #CX (Source)

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