PDF Summary:Ultimate Course Formula, by Iman Aghay

Starting an online course is one thing—turning it into a lucrative business is another altogether. In Ultimate Course Formula, Iman Aghay provides a concrete framework for transforming your course into a thriving educational enterprise with multiple revenue streams.

You'll learn how to target different customer segments with a tiered pricing model, use market research to create courses tailored to your audience's needs, and build promotional partnerships to expand your reach. Implement Aghay's systematic approach from ideation to launch to continually refine your offerings and establish a committed base of passionate learners.

(continued)...

Participate in dynamic workshops to enhance your skills, receive critiques, and polish the curriculum material.

Iman Aghay highlights an often-overlooked strategy: begin your online course with a live session, using platforms like Zoom to distribute the content. This approach allows for immediate student engagement, real-time feedback and continuous content refinement.

Initiate the program with clear start dates and maintain a regular schedule for the sessions, enabling attendees to plan their time efficiently and anticipate the course's content development. Create a dedicated community space, such as a private Facebook group, where enrolled students can interact, discuss lessons, and support each other.

Iman Aghay emphasizes the significance of initiating your course launch despite it not being fully pre-recorded or refined to perfection. Draw upon your expertise, commit to delivering exceptional value to your students, and improve your course by integrating their feedback. Teaching a course face-to-face allows for a deep comprehension of the learners' needs and preferences, which aids in the continuous improvement and organic development of the course material.

Capture your content in a variety of environments, from interactive live sessions to a carefully prepared studio setting.

Iman Aghay offers a range of suitable methods for content capture:

Live Session Recordings:

Engage a skilled videographer to capture your event as it happens in real time. Divide the instructional content into clear, separate segments to ensure a comprehensive educational journey. Invite only a select number of participants to partake in a compact educational setting, while ensuring the session is recorded using both high-fidelity sound apparatus and visual recording instruments. This approach nurtures a close connection and permits immediate engagement with learners. Conduct live online events using tools like MaestroConference, and make sure to record these sessions for future use. The recorded sessions can be preserved and marketed as independent offerings or integrated into your current selection of educational materials.

Audio Productions:

Capture your instructional session on video, including your descriptive commentary and the use of visual tools like a whiteboard or flip chart. Capture your video in a laid-back environment, such as lounging on a couch or nestled in a cozy chair. Incorporate a backdrop with elements like a bookcase to enhance the visual appeal. Create a cozy and welcoming environment for your recordings by choosing a location close to a hearth. This setup can evoke a sense of intimacy and connection with your viewers. Choose a workstation that can be adjusted for both standing and sitting, providing a solid base for a backdrop that exudes a refined, studio-grade appearance. Opt for a customizable setting by selecting backgrounds in shades of green, blue, or white. Develop your educational material while surrounded by the splendor of the natural world. Ensure that the area designated for recording is well-equipped with appropriate lighting and sound equipment to minimize disruptions and improve the overall quality and production value of your recorded material.

Incorporate screencasts into your studio instruction to enhance the educational journey; these recordings, which capture both your on-screen actions and verbal guidance, prove to be beneficial in real-time virtual classroom settings. This approach is particularly effective for demonstrating web-based software, tools, or procedures. Creating screencasts can be done with ease by employing tools like Zoom or other comparable screen recording programs.

Select appropriate digital platforms and instruments that enable the streamlined creation and distribution of learning content.

Here are Aghay's suggestions for creating top-tier digital learning programs without exceeding your budget:

Camera: The Logitech models C920 and C930 offer exceptional video quality at an affordable cost. Directly interfacing your webcam with your computer streamlines the video recording process, eliminating the need to transfer files.

Microphones: The Yeti Blue USB microphone, when mounted on a hydraulic arm, enhances the clarity of sound specifically for webinars and studio recordings, simultaneously diminishing background sounds. The PowerDeWise lapel microphone excels in capturing clear audio while minimizing wind and ambient noise in outdoor settings or during motion. Use the PowerDeWise by connecting it to a device with a headphone jack, allowing you to capture sound while your computer or phone's speakers continue to output audio.

Lighting: For studio configurations, consider acquiring a top-notch Neewer ring light or adjustable dual-hue LED panels. Consider the advantages of a distinctive smartphone case equipped with integrated lighting, which is crucial for producing videos while on the move or in outdoor settings. The case is designed with built-in LED lights that enhance not only your appearance but also the environment, ensuring optimal video quality no matter the lighting conditions.

Editing Software: Focus on creating recordings of such exceptional quality that they require minimal or no subsequent editing, thereby shortening the post-production process. When it comes to editing your videos, consider using affordable software options like those available for Windows or iMovie if you're a Mac user, and also consider using Audacity to enhance the sound quality of your recordings.

Webinar Resources: To engage effectively in a one-directional manner, utilize WebinarJam. This platform allows for seamless presentations and clear call-to-actions without interruptions. To boost engagement in live, interactive learning environments, it's recommended to utilize platforms such as Zoom, especially for segments that involve interactive dialogue with participants. The system's adaptability facilitates participation in real-time virtual events, encompassing collective coaching workshops as well as individual consultation sessions.

Utilize Fiverr to delegate tasks such as graphic design, transcribing audio or video materials into text, and various specialized technical duties. This platform offers a wide range of services at affordable prices, which allows for the outsourcing of time-consuming work, thereby freeing you to focus on your core strengths.

Developing a promotional strategy that includes building a distribution framework and forging alliances to advance the educational program.

Aghay outlines a practical approach for drawing participants to your digital classes while ensuring consistent revenue generation. By carefully crafting a sequence of web-based seminars and fostering connections with key collaborators, you can efficiently market your instructional offerings and establish a flourishing internet enterprise.

Create a captivating and engaging process that effectively converts potential students.

Iman Aghay describes the webinar funnel as a powerful tool for increasing visibility and driving sales for your online course products. This structured method draws in prospective learners by providing a complimentary online seminar. The funnel's structure is crafted to engage their curiosity and guide them through a sequence of tailored sales communications and dedicated landing pages, with the goal of converting them into purchasers. The webinar serves as a potent tool to demonstrate your knowledge, establish credibility, and engage with the goals and needs of your intended audience.

Develop captivating material that spurs people to join the webinar and design an appealing page to finalize the transaction.

Aghay delineates the essential components required to forge a successful route for web-based workshops.

Create a series of captivating emails for your affiliates to send out to their subscribers, which should include a couple of messages, thereby increasing interaction with your web-based workshop. Create a captivating email subject line that includes either your webinar's title or an appealing hook to grab attention and prompt recipients to open the message. Integrate the set of introspective questions you created earlier into the communication intended to identify appropriate participants. Clearly communicate the advantages and key knowledge that attendees will gain through participation in the online session. Ensure that your biography is incorporated, emphasizing your qualifications and areas of expertise. Ensure your conclusion includes a clear call to action, along with the URL where participants can register for the webinar.

Design a dedicated sign-up page for attendees to register for the online seminar. The page should feature a striking main title that underscores the primary advantage, accompanied by a relevant image or multimedia component that matches the theme of the webinar, and a concise overview that underscores the perks of taking part. Incorporate a straightforward sign-up form to collect vital details such as the participant's contact name and electronic mail address.

Concluding Offer Page After your webinar concludes, a concise sales presentation is displayed, summarizing the key points discussed and emphasizing the distinct benefits of enrolling in your course. Showcase the emblem, title, and the motto or catchphrase linked to your educational program. Incorporate a prompt for action that features a buying option, highlighting the offer's time-sensitive availability. Detail the elements that comprise the course and enhance its trustworthiness by highlighting positive testimonials from participants. Offer a straightforward refund policy to comfort prospective buyers and diminish their reluctance to purchase.

Develop a series of follow-up emails designed to keep engaged those participants who attended the webinar but did not make any purchases. After the initial email is sent out, recipients have the chance to review the webinar's content by selecting a hyperlink that leads to the recorded session. On the second day, the email underscores the profound change promised by the course, drawing on the deep insights from your extensive market analysis. Send out a trio of emails on the final day that emphasize the offer's scarcity, point out what could be missed by not seizing it, and wrap up the sales window by creating a sense of urgency.

Incorporating these key elements can bolster the strategy for your online seminar, resulting in greater attendance and an improved rate of conversion. Ensure you regularly observe and enhance every aspect to optimize your outcomes in accordance with insights gained during the process.

Collaborate with a variety of marketing allies to broaden the visibility of your educational products.

Aghay identifies five distinct types of allies for promotion:

Sneezers are individuals who have already built a relationship and enthusiastically promote your services within their networks. Foster relationships with family, friends, and past customers, inspiring them to fervently advocate for your educational product.

This group is willing to support your educational project provided you endorse their products to your audience. Forge connections with individuals who have a mailing list, produce a podcast, or manage a blog that appeals to the target demographic you wish to attract.

Partners Driven by Content This collective focuses on delivering substantive material and looks for chances to offer pertinent information to their audience. Become a trusted source by creating high-quality content that fulfills their needs. Demonstrate your specialized knowledge by participating in community events, engaging with media platforms, and utilizing multimedia channels that appeal to your intended audience, through contributing articles, participating in interviews, or delivering talks.

Money Motivated Partners: The main goal of this group is to achieve monetary gains by marketing your educational programs. Establish clear partnerships with defined compensation structures and methods to oversee them.

People in this group strive to enhance their reputation by establishing relationships with esteemed experts within their respective industries. Cultivate a strong brand identity and a reputation for excellence. Publish valuable content, secure media coverage, establish a history of achievements, and draw in partners eager to associate with your successful brand.

Iman Aghay emphasizes that promotional partners are driven by more than just monetary rewards. Focus on customizing the content you deliver to engage your audience and build mutually beneficial relationships.

Launching the online course with a live session and then progressively enhancing the material.

Iman Aghay advocates for a proactive approach that focuses on continuous improvement and adaptation of your teaching materials, drawing on feedback from learners. Initiating your digital class through an engaging introductory session provides valuable feedback for enhancement and establishes the groundwork for sustained achievement.

Focus on launching the initial iteration of your educational course rather than pursuing perfection.

Iman Aghay emphasizes the need for taking initiative and highlights the significance of avoiding the pursuit of unattainable perfection when initiating your inaugural course. Regularly improve both the content and delivery of your courses by integrating suggestions from those who participate in them.

Begin your live course energetically, announce its start date and the schedule of sessions, and attract initial registrations by providing incentives such as discounts or extra content.

Interact directly with attendees during the real-time sessions, ensuring you respond to their inquiries and promote their involvement. Integrate the input from your audience into your teaching resources and future classes, showing your dedication to their achievement and your flexibility.

Continuously gather student feedback and quickly implement improvements

Establish a systematic approach to collect consistent feedback at various stages during the course's duration. Educators can collect feedback from students through the creation of a dedicated response form, by encouraging conversations within the forum designed for community interaction, or by administering brief questionnaires after every separate section of the course content.

Prioritize incorporating suggestions that resolve widespread issues or improve the comprehensibility and impact of your educational programs. Offer customized assistance that tackles the distinct challenges of every learner, demonstrating your commitment to their success. Embrace feedback as an essential element that drives the improvement of your educational offerings.

Keep conducting the live sessions even after creating a version of the program that's been recorded.

Aghay recommends continuing with the live teaching sessions of your course, even after developing a version that's been recorded. This continuous engagement with students offers invaluable benefits:

Real-Time Feedback: Conducting live instruction ensures that the material presented remains relevant and resonates effectively with the intended recipients. Maintaining the relevance and progression of your educational program's material in line with changing trends and the developing requirements of your students.

Community Building: Live sessions foster a sense of unity and mutual support among your learners. Participants are afforded the opportunity to interact with fellow learners, share experiences, and provide reciprocal encouragement as they progress through their learning journey. This shared experience enhances student satisfaction and loyalty.

Enhanced Credibility: Consistently conducting live sessions underscores your authority and dedication to your learners. Your genuine involvement demonstrates your enthusiasm for education and your commitment to the achievements of your pupils.

Innovation Prospects: The session's design promotes ongoing advancement in the material's creation. Interacting with students allows for the identification of emerging challenges, the improvement of existing material, and the incorporation of new insights, guaranteeing that the educational program is continuously updated and dynamic.