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Metrics promise objectivity and accountability, but overreliance on them often undermines the very goals they aim to uphold. In The Tyranny of Metrics, Jerry Z. Muller examines the proliferation of metric fixation across sectors like education, healthcare, finance, and law enforcement. Through case studies, he illustrates how an excessive focus on numerical targets can lead to distorted incentives, manipulation of data, and neglect of the contextual judgment offered by experienced professionals.

The book provides a balanced perspective, acknowledging metrics' utility for internal monitoring and process improvement. However, Muller cautions against rigid linking of metrics to rewards or sanctions without full consideration of nuanced realities. He ultimately advocates for a judicious balance between quantitative assessments and professional expertise to harness metrics' benefits while mitigating their pitfalls.

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In this section, Muller provides an in-depth analysis of specific case examples. Muller presents instances from different sectors showing the benefits of metrics, but he also highlights scenarios where their effectiveness is questionable, maintaining an even-handed perspective by emphasizing that metrics' effectiveness is highly dependent on the context.

Education

Muller scrutinizes how metrics are utilized across different educational stages, from elementary to tertiary levels. He argues that emphasizing easily quantifiable metrics, like the percentage of individuals with university degrees and their scores on standardized tests, has led to unexpected consequences that undermine the goals these metrics were designed to uphold.

The drive to boost the numbers of college enrollees and graduates through metric-based strategies has led to diminished standards and a decline in educational quality.

Muller points out that the widespread push to increase college enrollment and graduation rates, fueled by the belief that more education leads to greater economic growth, has often resulted in a decline in educational quality. Colleges, driven to improve their graduation rates, might lower their academic standards, leading to an increase in higher grades not reflective of actual performance, the introduction of less rigorous courses, and a decrease in the intellectual hurdles encountered by students. Muller argues that the growing emphasis on improving metrics is gradually eroding the trustworthiness of a college degree, rendering it a less reliable measure of a graduate's knowledge and skills for potential employers. Moreover, Muller emphasizes that a nation's economic growth is more dependent on the expertise of its top talent rather than the overall educational level of its citizens.

Practical Tips

  • You can evaluate the educational quality of potential colleges by analyzing their accreditation status, faculty qualifications, and student-to-teacher ratios before enrolling. Researching these factors can give you a clearer picture of the institution's commitment to quality education. For example, if a college has a high student-to-teacher ratio, it might indicate less personalized attention, which could affect the quality of education you receive.
  • Create a peer study group to maintain high academic standards for yourself. Regardless of the college's policies, you and your peers can set your own bar for excellence. Meet regularly to discuss course material in depth, challenge each other with complex problems, and hold mock exams to ensure you're all mastering the content at a high level.
  • Develop a peer review system with classmates to provide honest feedback on each other's work. Pair up with a classmate and exchange assignments or test answers, then give each other constructive criticism and suggestions for improvement. This can offer insights into your actual performance and understanding that grades might not show.
  • You can explore alternative learning opportunities by auditing a class in a subject you're curious about but may not have the time or resources to study formally. Auditing allows you to participate in classes without the pressure of grades or heavy workload, giving you a taste of the subject matter at your own pace.
  • You can challenge your own intellectual capabilities by setting a personal 'curriculum' of complex topics to study each month. Start by identifying subjects that you find challenging or have never explored. Dedicate a set amount of time daily or weekly to study these topics using online courses, academic papers, or textbooks. For example, if you've always been intrigued by quantum physics but found it daunting, you could start with introductory materials and gradually work your way up to more complex theories and experiments.
  • Engage in community-based learning projects that connect you with local businesses or non-profits. This hands-on experience can provide a practical understanding of how your skills apply in real-world situations. For instance, if you're skilled in marketing, volunteer to create a campaign for a local charity and track the results, adding a tangible outcome to your resume.
  • Develop a portfolio showcasing your work and projects. This tangible evidence of your skills can be more persuasive than a degree. If you're a writer, create a blog or contribute articles to online platforms. If you're a developer, maintain a GitHub repository with your code.
  • You can enhance your professional value by seeking mentorship from industry leaders. Identify professionals who are recognized as top talent in your field and reach out for guidance or mentorship opportunities. This could involve joining professional networks, attending industry events, or directly contacting individuals you admire. Their expertise can provide you with insights and knowledge that are not commonly available through general education.
The emphasis on uniform assessments within primary and secondary schooling has led to harmful incentives, causing teachers to shape their teaching strategies to conform to test requirements and to manipulate test results.

Muller examines the effects of the “No Child Left Behind” Act and similar policies that rely heavily on standardized testing to measure student achievement and hold schools accountable. Uniform evaluations, while they can aid teachers in pinpointing and catering to the needs of students, frequently have substantial repercussions that may foster harmful incentives, thereby subverting the fundamental objectives of teaching and learning. Muller demonstrates that educators, driven by the desire to improve their students' scores on examinations, frequently focus on preparing for particular test questions, which may undermine a broader understanding of the material. The author argues that this kind of pressure encourages unethical behavior and manipulation of outcomes, thereby undermining the credibility of these assessments in reflecting student learning.

Other Perspectives

  • The data from uniform assessments can be valuable for policymakers and educators to identify trends, inform instructional strategies, and allocate funding where it is most needed.
  • The use of standardized tests is often accompanied by strict protocols and monitoring to prevent the manipulation of results.
  • Policies like "No Child Left Behind" have evolved over time, incorporating feedback and criticism to reduce overemphasis on standardized testing and to include more comprehensive measures of student learning and school performance.
  • Standardized testing can create a narrow definition of success, emphasizing test scores over other forms of assessment that may be more indicative of a student's understanding, creativity, and critical thinking skills.
  • The feedback from uniform evaluations is typically delayed, which can limit the ability of teachers to provide timely interventions based on student performance.
  • These assessments can highlight disparities in educational outcomes, prompting necessary interventions and resource allocations to underserved communities.
  • The focus on test results can lead to the identification and sharing of best practices among educators, fostering a culture of continuous improvement in teaching methods.
  • The alignment of curriculum with assessment standards does not necessarily lead to teaching to the test; it can also lead to a more structured and coherent educational program.
  • Test preparation can help students learn how to apply knowledge in a structured way, which is a valuable skill in both academic and real-world contexts.
  • Ethical behavior is a choice, and teachers can choose to respond to pressure with integrity, focusing on genuine learning rather than unethical manipulation.
  • Pressure can also lead to positive outcomes by motivating teachers and students to work harder and achieve higher standards.
  • The presence of manipulation could be seen as an indicator of systemic issues within the educational environment, such as high-stakes consequences tied to test results, rather than a direct reflection on the assessments themselves.

Healthcare

Muller recognizes both the benefits and drawbacks that come with introducing measurement systems into the healthcare industry. While acknowledging the value that diagnostic measurements can add in refining processes and identifying areas for improvement, he cautions against the risks of rigidly linking rewards and repercussions to performance measures without a deep understanding of the complexities inherent in providing healthcare.

In the healthcare sector, remuneration structures that rely on quantifiable indicators have sometimes led to unexpected consequences, including a hesitancy to care for patients with greater risks.

Muller examines how healthcare has embraced compensation models based on incentives, which are intended to encourage providers and facilities to offer high-quality care that is also cost-efficient. He provides proof indicating that these approaches may result in unforeseen outcomes. For instance, surgeons, motivated by the performance metrics evaluating their practice, may choose to avoid operating on individuals with complex health issues who stand to gain significantly from the surgery but also face an increased risk of post-surgical complications. This scenario highlights the dangers of relying exclusively on numerical indicators while neglecting the complex nuances and range of distinctions among various patient populations and the multitude of medical treatments available.

Context

  • This is a statistical process used to account for the underlying health status and risk factors of patients when evaluating healthcare outcomes. It aims to ensure fair comparisons across providers.
  • Remuneration structures often prioritize easily measurable outcomes, which can misalign incentives, leading healthcare providers to focus on meeting specific metrics rather than addressing broader patient needs.
  • Cost-efficiency in healthcare refers to providing care that maximizes health benefits while minimizing costs. This can involve reducing unnecessary tests, procedures, and hospital stays.
  • Over time, the avoidance of high-risk patients can lead to a lack of experience and expertise in treating complex cases, further exacerbating disparities in healthcare outcomes and access.
  • Medical treatments can vary widely in their effectiveness based on individual patient characteristics. Metrics may not account for the personalized nature of medical decision-making required for optimal outcomes.
Metrics that are beneficial for internal diagnostics within a collaborative organizational setting often fail to improve results when disseminated broadly to the general populace.

Muller highlights how Geisinger Health System has effectively integrated metrics into its unique institutional ethos. Geisinger utilizes extensive data collection and analysis, but critically, it integrates this information into a system that emphasizes collaboration, peer review, and physician-led quality improvement initiatives. Muller contends that the outcomes in medical care can be greatly improved by incorporating measurements within a wider context that values professional judgment and is dedicated to the shared objective of patient care.

Muller cautions against assuming that the widespread adoption of performance metrics will automatically lead to improved quality of care. He explores the impact of disclosing performance data, such as the rankings of medical facilities or surgeons, and finds that it generally does not influence consumer decisions or consistently improve patient health outcomes.

Context

  • Peer review in healthcare involves the evaluation of clinical performance by other professionals in the field, ensuring that practices meet established standards and encouraging continuous improvement.
  • A collaborative environment in healthcare involves teamwork among various medical professionals, ensuring that diverse perspectives contribute to patient care, enhancing the application of metrics.
  • Healthcare quality is influenced by numerous factors, including patient demographics, social determinants of health, and the complexity of medical conditions, which metrics alone cannot fully capture.
  • Patients often rely on recommendations from primary care physicians or personal referrals rather than rankings, as healthcare decisions are complex and involve trust and personal rapport.

Commerce and financial oversight sectors

Muller examines the impact of measurable indicators on the behavior of organizations, particularly within the financial sector. Jerry Z. Muller argues that an increased emphasis on short-term numerical measures, fueled by the expanding sway of the financial industry, has had detrimental effects on long-term investment, corporate planning, and the overall economic environment.

The linkage of executive compensation to metrics has led to an emphasis on short-term outcomes and alterations to traditional processes.

Muller scrutinizes the widespread tendency to link the remuneration of corporate executives to their accomplishments, a practice he argues often leads to a focus on immediate profits, like increasing earnings for the quarter and raising the stock price of the firm. The author emphasizes that Mylan's leadership, motivated by a compensation structure that incentivized significant profit growth, engaged in establishing exorbitant prices for the EpiPen, ultimately damaging the company's reputation and economic value. This instance illustrates how prioritizing quantifiable results can lead to decisions that prioritize short-term financial gains at the expense of lasting worth and ethical considerations.

Other Perspectives

  • Without the incentive of performance-related pay, executives might lack the motivation to push the company beyond its current capabilities, potentially leading to stagnation or decline in a competitive market.
  • The practice of linking compensation to performance metrics can be adjusted to mitigate short-termism by including non-financial measures, such as customer satisfaction, employee engagement, and environmental impact, which contribute to long-term value.
  • The impact on the company's reputation and economic value might be temporary, and the firm could recover or even thrive if managed strategically post-controversy.
  • The assumption that executives will act unethically or disregard long-term value when incentivized by quantifiable results underestimates the complexity of business decision-making and the potential for responsible leadership.
The issue of focusing on immediate results has become more pronounced due to the increasing influence of financial factors in the economy and the rise of agency capitalism.

Muller connects the increasing obsession with measurable indicators in commerce and finance to the economic shift that places a stronger focus on fiscal operations, evolving from traditional banking practices to complex financial instruments and the rise of "agency capitalism." This strategy, where significant capital is managed by professional fund managers who are rewarded for immediate results, prompts businesses to prioritize quick financial returns over the long-term development of innovation, expansion, and the improvement of workforce competencies for enduring prosperity. Muller contends that placing too much focus on readily measurable metrics, like quarterly financial returns and share prices, distorts corporate decision-making, promotes the distortion of financial records, and endangers the long-term health of businesses as well as the stability of the economy as a whole.

Practical Tips

  • Create a personal "investment thesis" that outlines your criteria for selecting investments, emphasizing long-term development over short-term performance. This document should include factors like the company's innovation, market position, and potential for growth. Refer to this thesis when considering new investments or reviewing your current portfolio, ensuring that your decisions align with a long-term perspective.
  • You can start a 'future fund' where a small percentage of your monthly income is set aside specifically for investing in long-term personal development courses or resources. This could be anything from learning a new language to taking a course on leadership skills. The idea is to create a financial buffer that allows you to focus on growth without the immediate pressure of financial return.
  • Create a 'Delayed Gratification' savings plan where you set aside a small amount of money each week into a savings account or investment that you won't touch for a set period, such as five years. This practice not only builds your financial resilience but also serves as a tangible exercise in valuing long-term rewards over immediate satisfaction, reinforcing the mindset that patience can lead to greater benefits.

Jerry Z. Muller examines the use of numerical evaluations in the realms of policing and military operations, highlighting that errors in these evaluations can result in serious consequences. He demonstrates how seemingly objective measures, like the count of crimes reported and the tally of casualties, can become skewed, leading to misleading perceptions of success and strategies that unintentionally subvert objectives.

Metrics like crime statistics and body counts in counterinsurgency campaigns have been prone to manipulation and distortion.

Muller examines the limitations inherent in the use of metrics within critical scenarios by analyzing how law enforcement incorporated a statistical instrument and by assessing the counting of casualties in the Vietnam War. While the use of computerized statistics in Compstat can certainly assist in identifying criminal behavior trends, he demonstrates that the pressure to report declining crime figures can result in the distortion of data and the deliberate exclusion of criminal incidents from official records. The approach of measuring victories in Vietnam through the number of enemy fatalities, a strategy championed by Robert McNamara, led to a distorted perception of progress in the conflict and proved to be an ineffective and harmful method of evaluating achievement.

Other Perspectives

  • Metrics can be cross-referenced with qualitative data and other forms of evidence to create a more comprehensive and less manipulable understanding of crime and conflict situations.
  • The data input into Compstat is subject to human error and bias, which can affect the accuracy of the criminal behavior trends identified by the system.
  • The use of advanced data analytics and transparent reporting methods can help to minimize the subjective influence of individuals who might otherwise manipulate crime data, thus preserving the accuracy of official records.
  • Body counts can provide a tangible measure of military effectiveness in certain contexts, especially when other forms of intelligence are limited or unreliable.
  • The harm attributed to the strategy might have been due more to its implementation and the pressures it created on the ground rather than the concept of using enemy fatalities as a metric itself.
In these fields, a deep comprehension of the context is essential, along with an awareness of limitations that must be considered for the successful application of performance metrics.

Muller emphasizes the importance of grasping the surrounding circumstances when evaluating metrics, particularly in the areas of policing and military efforts to quell insurgent actions. David Kilcullen's research, which is referenced, underscores the importance of not just collecting data but also deeply understanding the local environment and interpreting the information against the complex backdrop of cultural, social, and political elements to successfully counter insurgency. Muller argues that an overemphasis on standardized numerical indicators often overlooks the complex nuances inherent in these contexts, and that choices made strictly on the basis of these figures, without a thorough understanding, can lead to suboptimal results, inefficient allocation of resources, and ultimately, strategic missteps.

Other Perspectives

  • There is a risk that an overemphasis on context could lead to analysis paralysis, where decision-makers become so bogged down in understanding every aspect of the situation that they delay taking action, which can be detrimental in fast-moving scenarios such as military operations or policing efforts.
  • While understanding the local environment is crucial, it is also important to recognize that data collection itself can be a tool for gaining insights into cultural, social, and political elements, suggesting that the process of data collection should not be undervalued.
  • Numerical indicators can be designed to be sensitive to nuances and complexities by incorporating a range of variables that capture different aspects of the situation, thus mitigating the risk of oversimplification.

Guidelines and recommendations for the proper use of quantitative measurements, as well as decisions shaped by numerical analysis.

In the book's final section, Muller provides detailed guidance on a wiser use of metrics, emphasizing the importance of skilled judgment, understanding the surrounding circumstances, and adopting a method that recognizes the limitations inherent in numerical evaluations.

Give thoughtful consideration to the kind of data being evaluated, its practicality, and the expenses involved in its collection.

Muller emphasizes the critical need to carefully examine the metrics in use and to comprehend their actual importance. Muller contends that the mere ability to measure something does not necessarily reflect its significance. He advises decision-makers to carefully evaluate whether the insights derived from metrics genuinely reflect the entity's achievements or if they simply provide data that is easy to quantify but devoid of significant worth. Moreover, Muller underscores the importance of considering the costs related to gathering and analyzing metrics, recognizing that these costs often include not only financial expenditures but also substantial allocations of staff hours, potentially diverting them from their main responsibilities and thus diminishing overall productivity.

Practical Tips

  • Experiment with a 'metric vacation' where you take a break from all quantifiable tracking for a set period, like a week or a month. During this time, rely solely on your intuition and qualitative assessments to make decisions and evaluate your progress. Note any changes in your stress levels, satisfaction, and decision-making quality to determine if certain metrics are unnecessary or if they were clouding your judgment.
  • Create a cost-benefit analysis template for any new metric you consider tracking. Before diving into data collection, list all potential costs and benefits in a spreadsheet. This will help you visualize whether the potential insights justify the expenses, including staff hours, before committing resources.
  • Implement a 'focus hour' in your schedule where you dedicate uninterrupted time to your core responsibilities. During this period, turn off notifications and inform colleagues that you're in a deep work session. This could be first thing in the morning when you're fresh, ensuring that you tackle high-priority projects before other distractions can arise.

Determine whether metrics are utilized to improve internal monitoring and development, or if their design is for the assessment and motivation of external entities.

Muller differentiates between using metrics for internal monitoring, identifying areas for improvement, and adjusting strategies, and utilizing them for external goals such as evaluating performance, allocating resources, or tying compensation to measurable outcomes. He argues that although metrics can be beneficial for self-evaluation, their potential for misuse or misapplication grows when external entities link them to incentives or sanctions. Focusing on external indicators often leads to rewards that may encourage manipulation of the system, which can superficially improve the measurements but might undermine the goals of the organization.

Practical Tips

  • You can create a simple feedback form to evaluate services you use regularly, like your local coffee shop or dry cleaner. After visiting the business, fill out the form based on criteria like service speed, quality, and friendliness. Share your assessments with the business owners to encourage improvements and show them where they excel. For example, if you notice your barista always remembers your order, note it as a positive metric; if the dry cleaning is consistently late, mark it as an area for improvement.
  • Develop a habit of asking yourself "Why?" before pursuing any goal or reward. If the reason relates to external validation, such as impressing others or gaining a superficial advantage, reconsider the goal. Instead, set objectives that contribute to your personal development or well-being, like learning a new skill for the joy of it, not just the certificate you might receive.

Ensure that the measurements used align with the fundamental professional values and judgment crucial to the work of those directly involved.

Muller advises that leaders should involve the individuals who are directly dealing with the pertinent matters in both the development and evaluation of the performance measurement standards to avoid the common problems that come with depending too much on quantitative metrics. He argues that relying solely on standardized, centrally mandated metrics often fails to consider the complexities and nuanced elements that are well understood by those deeply engaged in the specific work. Muller proposes that the development of performance metrics should be a collaborative effort with the individuals who are actively participating in the tasks, as this approach is more likely to yield measures that accurately reflect the work being done and increase the likelihood of buy-in from those being assessed, who might view it as a tool for improvement rather than a bureaucratic imposition.

Practical Tips

  • Implement a 'shadowing day' where you perform the tasks of various roles within your team or organization. This firsthand experience will provide you with a deeper understanding of the challenges faced by your team and help you create more empathetic and applicable performance measurements. For example, if you're in a managerial position, spend a day handling customer inquiries or processing orders to better grasp the intricacies of these roles.
  • Experiment with modifying a routine task based on your intuition and personal experience rather than following the established procedure. Observe the results and adjust accordingly. This could be as simple as rearranging your workspace in a way that feels more intuitive to you, rather than following ergonomic guidelines, and noting any changes in productivity or comfort.
  • Implement a peer-review system for your personal goals where you and a partner hold each other accountable. Share the metrics you've each developed to track progress towards your goals and provide feedback on whether these metrics truly capture the effort and outcomes. This mutual exchange can help you both develop more accurate and reflective measures, leveraging the power of collaboration.
  • Start a metrics brainstorming session during a team meeting, where each member can suggest and discuss potential metrics. This can be done using a whiteboard or shared document where everyone can see and contribute to the ideas in real-time. It encourages collaboration and ensures that the metrics are relevant to the team's actual work.
  • Start a self-improvement journal where you track your own progress on various personal goals, treating each entry as a metric. This makes the process of self-assessment less about judgment and more about growth. For instance, if you're trying to improve your public speaking, record each instance you speak in public, noting what went well and what could be better, treating each entry as a data point for improvement.

Remain cautious because the potential for metrics to become distorted exists, and their benefits may lessen over time.

Muller cautions that even the most carefully designed systems that rely on metrics are vulnerable to being compromised and manipulated when organizations and individuals figure out ways to hit their targets without truly improving the underlying results. He warns leaders to diligently monitor the system to discern whether the reported improvements actually reflect progress or are simply the result of altering the system's metrics. Moreover, he warns that while numerical assessments of performance can initially offer benefits by highlighting significant discrepancies and identifying clear cases of underperformance, the process gradually becomes increasingly burdensome and yields diminishing returns as the volume of data collected for analysis swells.

Context

  • This principle states that when a measure becomes a target, it ceases to be a good measure. It highlights how metrics can be manipulated once they are used as performance targets.
  • In many organizations, individuals may find ways to manipulate metrics to appear successful without making genuine improvements. This is often referred to as "gaming the system," where the focus shifts from actual performance to merely meeting the metrics.
  • When first implemented, these assessments can quickly identify areas where performance is lacking, allowing organizations to allocate resources more effectively and address issues promptly.
  • As the volume of data increases, individuals and organizations may experience cognitive overload, making it difficult to process and interpret the information effectively. This can lead to poor decision-making and reduced efficiency.

Recognize that certain important outcomes cannot or should not be measured, and aim for a balance between numerical assessment and the expertise of experienced professionals.

In his concluding comments, Muller underscores the importance of seeing metrics as tools rather than as solutions in their own right. He emphasizes the significance of quantitative evaluations in improving understanding but also notes their limitations in capturing the complex essence of human activities and the goals of organizations. Decision-makers should recognize that not all significant outcomes can be measured, and the improper application of metrics can lead to distortion, neglect of crucial but non-measurable factors, and a dampening of specialists' zeal. The concluding remarks of the author emphasize the need to balance measurable evaluations with the insights of experienced experts, suggesting that numerical indicators should enhance, not supplant, decisions shaped by expertise, in-depth knowledge, and awareness of the unique context.

Practical Tips

  • Use a free online tool to set and track measurable goals for personal development. For instance, if you're aiming to read more books, set a goal for the number of pages or chapters to read each week. The tool can send reminders and display progress charts, helping you stay committed and visually appreciate your advancement towards your goal.
  • Develop a narrative journaling habit to capture the richness of your experiences. At the end of each day, write a short story about a key event rather than just listing what you accomplished. This practice will help you see the broader context and impact of your actions. For instance, rather than noting you attended a meeting, describe the dynamics, your feelings, and the subtle shifts in team morale.
  • Create a "Non-Metrics Recognition Board" in your home or office where you and others can post notes acknowledging non-quantifiable achievements. For example, you might acknowledge someone's kindness or creative problem-solving. This visual representation serves as a reminder that not all valuable contributions can be measured.
  • Engage in a 'perspective swap' exercise with a friend or family member. Choose an activity or goal you both share, like reading or exercising, and discuss the metrics you typically focus on. Then, for a set period, swap perspectives: you adopt their metrics and they adopt yours. This can broaden your understanding of how different metrics can lead to different behaviors and outcomes, highlighting the importance of considering multiple perspectives.
  • Introduce a 'metric-free' project or task each quarter where specialists can work on something driven by their interests or passions within their field. This project should be related to their work but without the pressure of traditional metrics. This strategy allows specialists to explore new ideas and innovate, which can rekindle their enthusiasm and potentially lead to valuable discoveries for the organization.
  • Set up a 'decision advisory board' with friends or colleagues from diverse backgrounds. Whenever you're faced with a significant choice, present the measurable data you've gathered to the group and ask for their insights based on their experiences. This informal board can provide a range of perspectives that help you balance hard data with human judgment.
  • Develop a personal "expertise index" for areas you frequently make decisions in. For example, if you're into investing, rate your knowledge on a scale from 1 to 10 in various aspects such as market trends, financial statements, and historical performance. Before making an investment decision, consult your index to remind yourself of where your strengths lie and where you might need to bolster your decision with more data.
  • Use the "Five Whys" technique to deepen your understanding of your decision-making context. When faced with a decision, ask yourself "why" five times to get to the root of the situation. For example, if you're deciding whether to take a new job, ask why you're considering it, why those reasons are important, and so on until you've asked "why" five times.

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