When Cultures Collide

Leading Across Cultures

Ranked #55 in International Business

Richard Lewis provides a truly global and practical guide to working and communicating across cultures, explaining how our own culture and language affect the ways in which we organise our world, think, feel and respond, before going on to suggest both general and specific ways of making our influence felt across the cultural divide. There are penetrating insights into how different business cultures accord status, structure their organisations and view the role of leader, alongside invaluable advice on global negotiation, sales and marketing. The book ranges from differences in etiquette and... more

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