The Stranger's Long Neck
How to Deliver What Your Customers Really Want Online
Ranked #54 in SEO
The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on... more
Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on... more
Similar Books
If you like The Stranger's Long Neck, check out these similar top-rated books:
