Marketing Your Editing & Proofreading Business

Ranked #51 in Editing

Every business owner needs a marketing strategy in order to compete effectively. Written specifically for proofreaders and editors, this book guides the inexperienced marketer through the core principles of small-business promotion. Part I focuses on the core concepts that should underpin the editorial freelancer's marketing strategy; Part II addresses specific promotional activities, and how to apply the concepts learned in Part I in order to maximize the impact of these activities. Each chapter is supplemented with mini case studies that demonstrate real-world practice. Part III offers a... more

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