Managerial Accounting
Ranked #62 in Managerial Accounting
Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Starbucks, Toyota, HGTV, California Pizza Kitchen, Levi Strauss & Co., and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions.
Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking... more
Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions in companies they know from their everyday lives. This approach helps students develop the analytical and critical thinking... more
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